mrkerr7474 wrote:Does anyone know why they haven't picked up on routes like this?
LAX772LR wrote:mrkerr7474 wrote:Does anyone know why they haven't picked up on routes like this?
The answer is frustratingly simple:
They don't see the combination of traffic+yield to be sufficient to overcome the opportunity cost of using an appropriate aircraft elsewhere, while continuing to connect pax to EDI.
That can always change. Things like subsidies, corporate ties, tourism explosions, etc can all usher that along.
But for now, if their calculations show that flying to EDI would gain them $X, but flying somewhere else with that same aircraft gains them $X+N, and "N" is greater than the cost delta, then they fly that aircraft somewhere else.
mrkerr7474 wrote:Hi all, apologies in advanced if the topic has been raised recently, however I couldn't find anything, but if someone knows of somewhere for me to see, please do point me in the right direction.
I had always wondered regarding SQ & CX flying direct to EDI. Not specifically needing to be a daily route, even 4x weekly to the airlines respected hubs but something to avoid transfers in the UK or Europe & potentially take customers away from the likes of VS / BA / QR & even now EK.
Does anyone know why they haven't picked up on routes like this?
I understand SQ routes you through the likes of FRA to EDI for example on LH & likewise with CX using BE in LON / MAN to get you to EDI & vice versa
Sorry for specifically sticking with EDI, I know more about the operations there than GLA but do feel free to through ideas out there.
Hainan Airlines has recently launched a 4x weekly service to EDI / DUB (i'm unsure how this is going for them so far), however I would have assumed (personal opinion here) that SQ or CX could have picked up a decent route flying directly & bringing passengers on their own metal with consistency to the likes of Asia / Australia / New Zealand.
I've always been a QF flyer but don't specifically want to fly EK to EDI or QR even & a nice change to avoid LHR would be nice (although I don't have anything against LHR).
Any insights or personal thoughts would be interesting to hear.
OMAAbound wrote:I’d also add that neither airline are much risk-takers. When it comes to both of them launching routes it seems that both are very ‘reactive’ instead of Being ‘Proactive’ which has been shown in the past
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