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Virgin Atlantic: No need to join SkyTeam (yet)

Fri Dec 07, 2018 12:15 am

Virgin Atlantic has no immediate plans to join the SkyTeam alliance, despite being part-owned by US SkyTeam member Delta Air Lines and alliance partner Air France-KLM being in the process of buying a stake in the carrier CEO Craig Kreeger said.

Kreeger said Virgin’s deep bilateral partnerships with airlines such as Atlanta-based Delta drive more value than alliance membership. “That strategy is working fine,” he said.
He added the Air France-KLM partnership offers “the same kind of benefits” as the Delta deal, such as network, frequent flyer and customer loyalty gains. It will also give access to new technologies and greater scale needed to make the business more effective.

Once the potential from these partnerships has been exhausted, he said Virgin might consider joining SkyTeam.

Link: ... kyteam-yet

Another airline confirms JV's are where much of the money is, not as much in the global alliance relationships.
"We make war that we may live in peace." -- Aristotle
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Re: Virgin Atlantic: No need to join SkyTeam (yet)

Fri Dec 07, 2018 1:14 am

Why go to the expense of joining an alliance when they are already getting 99% of the benefits already

Of course in the end whatever daddy Delta says will go, but I don't see it happening.
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Re: Virgin Atlantic: No need to join SkyTeam (yet)

Fri Dec 07, 2018 2:58 am

Form over substance. Behind the mask at the costume ball is Delta UK, but the mask is VS... a crowd pleaser in the UK (but less so for the owners paying £££ for "Virgin" in the name). Don't join ST, but change the name. Too bad BA still owns the BOAC trademark.

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