ELBOB wrote:Wingtips56 wrote:There are only so many options available for a Eurowhite base and a tail-only design.
Then do something else...? Eurowhite is not an ICAO regulation.
Easyjet had the balls to do something slightly different despite remaining primarily white and it paid-off, it's quick to ID one of their aircraft head-on at a busy airport or passing over at 5,000ft. And that's what branding is about, instant effortless recognition.
No matter where a current Aer Lingus aircraft has landed, it is distinctively Aer Lingus from any angle. They've thrown that away for the sake of a reduction in painting costs and a misguided desire to be 'on trend'. I confidently predict that this new livery won't last 23 years.
Oh don't get me wrong; I'm no fan of the Eurowhite/tail jobs. I miss cheatlines as minimum decor. Not a huge fan of the current EI livery, but it is distinctive. (I don't understand the cheatlines that end abruptly at the forward door, like EI, Singapore and the older NW Orient.)