VC10er wrote:Also, since the merger so much money, untold MILLIONS of dollars have been spent on permanent fixtures and signage using that (hand drawn) UNITED we see today, it would be absolutely crazy wasteful to change signage all over the USA and the world. I’m certain that they can do an amazing job with an evolutionary livery design and save hundreds of millions of dollars and not have to change the embedded “word-mark”
United's current wordmark actually isn't hand-drawn or custom – it's just Gotham Bold stretched out with wide tracking. Early on in the merger, I thought they'd end up using Gotham as the default typeface for everything, but they went with Clan instead, which PMUA started using in a redesign of Hemispheres.