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jayunited wrote:77H wrote:I found it interesting that none of UA’s new color schemes have gold. Personally I’m disappointed they’ve moved away from it. I always thought the gold cheatline could be a bit thicker. Not wavey but thicker.
77H
This is a direct copy and paste from Flying Together, it is part of a much larger article on UA changing and updated our brand.
What’s happening to gold?
We’re reducing the amount of gold we use as it was added to our color palette more than 20 years ago when the color was much more common and popular in design. These days, gold can tend to feel corporate, elite and somewhat old-school, and our shift to some of our new colors represents a more sleek and high-tech feel. Therefore, we have begun introducing other hues of our new color palette – like a few of our purples and blues – in areas where we used to feature gold. https://ft.ual.com/news/2019/02/19/our-new-colors
We all know the day is coming when UA will debut a new livery Oscar shelved the new livery project when he became CEO for reasons we've already discussed in other threads. However the team in charge of this project is now slowly introducing new color schemes into the United brand and would estimate we are only 2-4 years away from a new livery launching. The now merged UA has a lot of employees who have 30-70 years of service who are 58-70+ years of age and there will be a slew of retirements starting in the next 2-3 years which will continue for probably at least 7 years. Once these veterans of the old legacy CO and UA start retiring I think the new livery will launch and the old thing that will remain of legacy CO will be the globe on the tail, but all traces of gold will be gone. Its a slow process but again that is by design because there are still to many employees who have ties to the tulip (now gone) and the current CO livery. At some point UA has to leave both legacy UA and CO in the past and move forward and United and we are at the starting gate now but I do appreciate Oscars approach because what you don't want is to have your new brand tarnished by bitter employees. That isn't meant as a dig, nor is it a reflection on all UA employees but we can't rewrite history and UA has had some major gaffes.
77H wrote:jayunited wrote:77H wrote:I found it interesting that none of UA’s new color schemes have gold. Personally I’m disappointed they’ve moved away from it. I always thought the gold cheatline could be a bit thicker. Not wavey but thicker.
77H
This is a direct copy and paste from Flying Together, it is part of a much larger article on UA changing and updated our brand.
What’s happening to gold?
We’re reducing the amount of gold we use as it was added to our color palette more than 20 years ago when the color was much more common and popular in design. These days, gold can tend to feel corporate, elite and somewhat old-school, and our shift to some of our new colors represents a more sleek and high-tech feel. Therefore, we have begun introducing other hues of our new color palette – like a few of our purples and blues – in areas where we used to feature gold. https://ft.ual.com/news/2019/02/19/our-new-colors
We all know the day is coming when UA will debut a new livery Oscar shelved the new livery project when he became CEO for reasons we've already discussed in other threads. However the team in charge of this project is now slowly introducing new color schemes into the United brand and would estimate we are only 2-4 years away from a new livery launching. The now merged UA has a lot of employees who have 30-70 years of service who are 58-70+ years of age and there will be a slew of retirements starting in the next 2-3 years which will continue for probably at least 7 years. Once these veterans of the old legacy CO and UA start retiring I think the new livery will launch and the old thing that will remain of legacy CO will be the globe on the tail, but all traces of gold will be gone. Its a slow process but again that is by design because there are still to many employees who have ties to the tulip (now gone) and the current CO livery. At some point UA has to leave both legacy UA and CO in the past and move forward and United and we are at the starting gate now but I do appreciate Oscars approach because what you don't want is to have your new brand tarnished by bitter employees. That isn't meant as a dig, nor is it a reflection on all UA employees but we can't rewrite history and UA has had some major gaffes.
That makes sense but UA is clearly pandering to the “corporate” travel crowd as evident with the high-J configurations on their Polaris fitted WB fleet. While I understand the white collar workforce is slowly moving toward the millennial generation, that by and large appreciates a more stylish look; I think UA runs the risk of looking like a large LCC with some of the colors they’ve chosen. Rather than a top tier global carrier.
Sure the exCon livery is dated but it does look professional even after all these years. I just saw a picture on Instagram of a UA MAX9 with a DL 739 in the foreground and my immediate reaction was how much more professional the DL livery looked compared to the “Dreamliner” livery which harkens back to the Smisek era.
Case in point, the AA livery, that has grown on me since it’s introduction looks childish compared to DL and UA’s standard livery.
Just my opinion.
77H
SFOtoORD wrote:United needs a clean new brand with hints of the past woven in, but ultimately fresh and forward looking. I feel like that best aligns w what Oscar is trying to create more broadly at United.
cosyr wrote:I agree that a clean new brand could give a shot in the arm to both employees and customers, but with the hideous change that AA made, it just makes me nervous. CO's livery is dated, but it's not ugly. UA's rising blue livery was very nice, but it would be pointless to go back to the tulip, as that will just flip things to different past emotions. If Copa hadn't already taken it, their version of the globe would have been a nice evolution. Given that Polaris is expanding, and clubs are rebuilding, and customer service and perceptions are repairing, now's the time to start exploring the future (which I bet they are), but they should take their time. Don't be hasty, get it right. Spend lots of money on it, and do focus groups. Include employees in the process, unlike what AA did.
No matter what they do, I don't think it's going to be an evolution of the brand situation, like DL. I think it is going to be a big change in logo, like CO going from Meatball to globe.
cosyr wrote:SFOtoORD wrote:United needs a clean new brand with hints of the past woven in, but ultimately fresh and forward looking. I feel like that best aligns w what Oscar is trying to create more broadly at United.
I agree that a clean new brand could give a shot in the arm to both employees and customers, but with the hideous change that AA made, it just makes me nervous. CO's livery is dated, but it's not ugly. UA's rising blue livery was very nice, but it would be pointless to go back to the tulip, as that will just flip things to different past emotions. If Copa hadn't already taken it, their version of the globe would have been a nice evolution. Given that Polaris is expanding, and clubs are rebuilding, and customer service and perceptions are repairing, now's the time to start exploring the future (which I bet they are), but they should take their time. Don't be hasty, get it right. Spend lots of money on it, and do focus groups. Include employees in the process, unlike what AA did.
No matter what they do, I don't think it's going to be an evolution of the brand situation, like DL. I think it is going to be a big change in logo, like CO going from Meatball to globe.
sircygnus wrote:Does United base their 737 Max’s at a single hub or are they spread throughout the system? I thought I remember a few going to IAH but wasn’t sure if that was all of them.
sircygnus wrote:Does United base their 737 Max’s at a single hub or are they spread throughout the system? I thought I remember a few going to IAH but wasn’t sure if that was all of them.
kaitakfan wrote:N666UA flew its test hop yesterday. Any update when she will be ready to come home?
adamblang wrote:If you scroll half way down the page, there's an ok photo of the bulkhead: https://thepointsguy.com/reviews/united ... s-lax-ewr/
It appears the multiple tiles with the negative-of-logo arch has been omitted.
VC10er wrote:I wonder if it was cut due to cost
jayunited wrote:
This past weekend the MAX really demonstrated its more fuel efficient over the 739ER.
The fuel efficiency of the MAX over the ER is just amazing. The aircraft itself may not be comfortable but it sure is fuel efficient and it didn't require max fuel either like the ER would have required to make it to HNL.
LAXintl wrote:Fuel tank capacity on the MAX like NG come in with various options but for UA its essentially the same. The MAX big efficiency leap comes from the 15%+ fuel burn savings compared to NG siblings.
VC10er wrote:Are these the same fuel tank specs and fuel burn numbers for the MAX10?
I know the MAX10 is not that much bigger but it should weigh quite a bit more.
Last a MAX10 fitted with lie flats, are they lighter due to less pax, or does seat weight even those weight numbers out a bit? Thanks
emuwarveteran wrote:Are there gonna be any new route announcements soon now that new 78Xs are coming in?
emuwarveteran wrote:Are there gonna be any new route announcements soon now that new 78Xs are coming in?
calpsafltskeds wrote:78X:
Note that UA shown to get 11 78X aircraft this year. 5 delivered while LN 814,822, 828 and rework 548 to be delivered by April (total 9).
On Google 787 Spreadsheet, it appears there's an error as LN 948, 950 & 964 all shown as 78X. That would equal 12, so expect one should be a 789.
AviationAddict wrote:I'm guessing this has been answered a million times already and I'm just dense and forgot but, besides the P.S. 752s, are the 737MAX aircraft scheduled to replace anything or are they all for growth?
Nicknuzzii wrote:On Wikipedia it says they are supposed to replace older 900ers but I'm not sure if I believe that too much. Aren't most of the 900ers newer? How old are the oldest ones?
AviationAddict wrote:I'm guessing this has been answered a million times already and I'm just dense and forgot but, besides the P.S. 752s, are the 737MAX aircraft scheduled to replace anything or are they all for growth?
jayunited wrote:[/quote]This is a direct copy and paste from Flying Together, it is part of a much larger article on UA changing and updated our brand.
What’s happening to gold?
We’re reducing the amount of gold we use as it was added to our color palette more than 20 years ago when the color was much more common and popular in design. These days, gold can tend to feel corporate, elite and somewhat old-school, and our shift to some of our new colors represents a more sleek and high-tech feel. Therefore, we have begun introducing other hues of our new color palette – like a few of our purples and blues – in areas where we used to feature gold. https://ft.ual.com/news/2019/02/19/our-new-colors
Nicknuzzii wrote:UA claims that they would like to grow at LAX, this would clearly require a lot of work. Does anyone have any ideas of what routes they could add domestic or international? I could see,
International;
HND
FRA
Domestic;
PHL
CLT?
?
ord wrote:jayunited wrote:This is a direct copy and paste from Flying Together, it is part of a much larger article on UA changing and updated our brand.
What’s happening to gold?
We’re reducing the amount of gold we use as it was added to our color palette more than 20 years ago when the color was much more common and popular in design. These days, gold can tend to feel corporate, elite and somewhat old-school, and our shift to some of our new colors represents a more sleek and high-tech feel. Therefore, we have begun introducing other hues of our new color palette – like a few of our purples and blues – in areas where we used to feature gold. https://ft.ual.com/news/2019/02/19/our-new-colors
This is what I was looking for, only someone previously posted the full article. Would you be able to copy and paste the full article?
KVH68 wrote:kaitakfan wrote:N666UA flew its test hop yesterday. Any update when she will be ready to come home?
There are various issues that might take 5 days to complete.
LAXintl wrote:Updated livery coming in April
United Airlines will unveil an updated livery
https://www.flightglobal.com/news/artic ... eo-456444/
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LAXintl wrote:Updated livery coming in April
United Airlines will unveil an updated livery
https://www.flightglobal.com/news/artic ... eo-456444/
=