EA CO AS wrote:
Ben, Ben, Ben....what the hell are you doing? Good luck my friend, you're going to need it...
All the MSP adds are pretty typical SY stuff. STL-PDX is a little risky. The BNA stuff is risky, but I'm suspecting they see BNA as a possible second major focus point and they are willing to go out on a limb to build that. I think LAS-Mexico is risky, but it's a new market no U.S. carrier is doing so they get points for investing in R&D. DFW/HNL/ANC are typical pure leisure LCC stuff. If you compare it to an F9 mass route announcement, it's actually pretty pedestrian stuff. If it were F9, it would be SMF-PVD on alternating Mondays we'd be talking about.
I'm puzzled why SY is going to attempt seasonal flights on the heavily flown route between MSP-ORD.
I think that unlike F9, SY sees themselves as engendering passenger loyalty. MSP-ORD is a route you fly when you think you have loyal passengers in MSP and you need to cover their travel needs to Chicago. That also seems to be what they are doing in BNA. I'm not sure I agree a ULCC benefits from breadth of product when the schedule is competitively infrequent. If feels like a remnant of the pre-ULCC strategy, but there are some places NK has established a base of repeat customers and F9 has always had Denver, although in both cases it is hard to find a person who doesn't trash talk NK and F9. The only person I've ever talked to that has expressed any kind of loyalty to F9/NK was a 70 year old retiree who said "I just need to see my kids, it needs to be cheap, and I don't care when it gets there". I don't think that market is very big, but maybe I'm wrong.
On another note, I was watching an old MST3K episode on Roku and they made a joke or two referencing Sun Country. Something like "they should just catch a flight to Florida on Sun Country". Obviously it was made in the MSP area, but it's interesting as the whole rest of world probably doesn't understand the reference and definitely didn't 20 years ago.