God I just love this thread.
Every person who obsesses with coming on here savoring anything JetBlue comes on here saying the only way to make it better is for them to merge with everyone else.
If this airline was good as you all say it is, they don't need to merge forcing everyone to fly them because there's no other options.
Please, now continue.
For goodness sake, change the freaking record, we get it, you've told us a bunch of times, no merger for B6 in your eyes.. got ya, how about adding something constructive to the conversation and figuring out what a future strategy might actually look like if it's not a merger, and B6 just being B6 ain't it, that tells us nothing... all people are doing are considering available options in the market place. Most people on here are NOT in favor of B6 merging, but you conveniently miss that out in your rant posts.
I will say it again in bold. I DO NOT WANT B6 to MERGE with ANYONE
, my comments have been hypothesizing that if however that were to be the case and B6 WERE to merge, how would it work to maximize the options available to them with becoming an arm of one of the big 4 or gone completely, but you ignore that.I would be more than happy, if B6 grew organically
and they appear to have a base strategy with phasing out the 190's, the 321's, more seating and higher fees to do just that, but the perception of the folks that actually work there and others on this site that work needs to be done internally to improve in a number of areas, such as communication, OTP, logistics and more otherwise they are at risk of being bought out. So let's hear your answers to that, rather than just puking over everyone else's commentary on future possibilities, because I need to go to pandora and stream a different track to tune it out.
You're all so obsessed with mergers ....even with *airlines that don't exist yet* ... is there a point here? Many of you just post away millions of light years away from reality.
Add something constructive to the conversation? I have. Let JetBlue be JetBlue. Fix the outstanding debt and drop the extra b.s. that's gotten them head over heels and get back to its original core business model.
You want something more?
Fine, here we go. I'll post something *JUST FOR YOU* but since it doesn't involve a merger it'll be entirely lost and won't matter anyway.
JetBlue needs to get back to writing its story. When the carrier was first launched - it was fun, unique, cool, sexy. They flew people to Orlando and the employees spent their free time building houses for the poor. The employees and ceo were in the press often, it was a media darling, people in the midwest even knew who they were and in St Louis, a number of former TWA flight attendants were jumping on board choosing to commute from STL to JFK for work because the airline was fun, different and appealing.
Somewhere along the way, the story went away. Neeleman was a press darling. The board ousted him, brought in Barger who did media at first, then backed away from it and then he went out and Hayes came in. Where's Hayes been? Has anyone seen him? Outside of a fabricated line in a press release - dude, where's my CEO?
In the middle of all this - the story stopped being told. They were no longer the media darling, even in their own backyard. JetBlue's comm team, under the leadership of Jenny Dervin, sat there stagnant trying to kiss Hayes' ass, as she had identified him as the next CEO of the company, rather than trying to make JetBlue fun and exciting and appealing. Her dirty work on his behalf in regards to comms regarding the pilots union led to her own ouster. While she was busy doing this, Gail Grimmett, on the other hand, over at Delta, was wiping JetBlue's ass clean with any and every media opportunity, filling in the blanks and the missed opportunities that the hometown airline should be doing since every. major. media. outlet sits across the street from them.
So, no, JetBlue doesn't need mergers with airlines that don't exist. Or mergers with anyone else.
They need a number of new top people in the top executive roles. They need a fresh leader for the company and a fresh face. If that's the same person, fantastic. If not, get a strong leader and then get someone in there who can be a part of the team and the company and be the face of the company.
Wipe the JetBlue comms team clean. Get rid of anyone who was there during the Dervin regime and bring in new people to replace anyone else who has come in since then because they haven't done a damn thing. Sorry kids, layoffs suck, but they just need to go and find other pastures. They have the advantage of sitting in New York City. Take advantage of it.
Get back to writing those stories. Get back to getting people to Orlando on time and get back to building those houses. Turn your brand into something fun and something that resonates with people and create a face and a focal point. Look at Chik-Fil-A, In & Out Burger and Shake Shack. These are some of the top, best well known consumer brands in the U.S. Look at their size compared to their competitors. Did they have to merge their way to success or the top? Nope, they created a story that stuck with the people and they never stopped writing it.
But speaking of writing, you all better get back to writing about mergers with airlines that don't exist.