Back in 1997, I was a local sports reporter in Fayetteville, Arkansas and flying back from EWR with the basketball team after the NIT finals at Madison Square Garden. Instead of landing at Fayetteville's Drake Field, we landed at Springdale Municipal airport, which had a much shorter runway.
The captain compounded the error by trying to use the reversers to get to the taxiway, which only tore up the concrete and asphalt. Nothing like a college basketball team and it's traveling party dragging luggage down the taxiway back to the "terminal" at the municipal airport. Even more exciting, watching that plane rocket off the now even shorter runway (damage) the next morning. There were some nervous trees at the end of that runway.
Bottom line, it does happen, but thankfully it doesn't usually end as badly as this. Sympathies to those impacted.