Bradin wrote:ewt340 wrote:Bradin wrote:
While I agree Boeing does need to respond, they also need to respond properly. Making knee-jerk decisions is one of the most irresponsible decisions any business leader can make.
Airbus has had its fair share of knee-jerk decisions and it's caused a lot of friction between entities in the World Trade Organization as well as embarrassment for them.
Apart from A380. Their knee-jerk reaction worked though. Well at least at cornering the lower end market and stopping Boeing momentum with B777X. If the rumor is true, and Airbus could work on their clean sheet replacement, then situation would get reversed.
It would be like when Boeing came up with B787 and Airbus scattered around with A330neo and A350.
I'm not so certain their knee-jerk reactions did work. If anything, I think quite the opposite.
I think the A380, the original A350, and the A330 Neo are examples of knee jerk reactions that have gone horribly wrong. When we have an airline CEO saying the cost of flying two 787s is the same as flying one A380, it really put Airbus in a bad spot. The response by Airbus playing the A380, A350, A350XWB, and A330neo to me is an indicator that they were caught off guard and they're throwing everything on the wall to see what sticks. Thus far the A350XWB seems to be the only true success
I would add the A400 to Brandin's list of knee-jerk reaction projects by Airbus (even if not a commercial passenger aircraft). While I believe that the A350 is a great aircraft and will be an eventual success (Airbus is predicting production cost breakeven in 2019); they sure did it the hard way with their mislaunch and relaunch.
That is clearly a lesson that Boeing will pay attention to, and why they are in no hurry to launch a 737 replacement.
Other than Keesje; is there anyone on this thread who seriously believes that Boeing needs to be beyond concept stage on a future 737 replacement. I do know that Boeing is in the concept stage - and believe that much of the process for the NMA (potential 797) is aimed at the future NSA (737 replacement).
Have a great day,