Ok. Dat logo though. Are they really serious with their efforts? This is legitimately a 5 mins mspaint job and that's being generous.
For starters, they shouldnt be using a free preset font... https://befonts.com/cradley.html
MSpaint? No... This was done using PowerPoint in the corporate office. No design or marketing agency was involved.
I feel this is a huge risk for JAL. They still have an attitude that they have to be everything to everyone and meet every market need. So they want to be a network carrier and a LCC. Right now on certain Asia routes, JAL is doing fairly well. Their goals to grow their international mainline business to be a bigger part of their profit is a challenge but if done right, should see them capturing SEA and NA traffic and feeding it through Japan. Right now they are not appealing to groups on the same personal level.
LCCs in Japan are starting to take on business for trips to Thailand, Malaysia, Vietnam, the Philippines and Indonesia. JAL relies on some of these for mainline traffic but losing especially with the younger Japanese traveler and start-up business travelers who wants to be more flexible and not spend a ton of money. JAL's main consumer target has not changed in 30 years and it still runs like a Japanese government agency.... slow and inefficient.
My feeling is this LCC will not work and the aircraft and staff will need to be either folded back into JAL or released.
My name is Centrair but HND is closer. Let's Japanese Aviation!