Brussels Airlines reveals a brand new travel experience on board of its long-haul aircraft. By investing 10 million euro per aircraft in a completely new Business Class, Premium Economy and Economy Class the airline wants to offer a personal experience, recreating a boutique hotel feel at 30,000 feet. The interior was designed in collaboration with JPA Design.
Brussels Airlines aims to make the journey as important as the destination. With three new highly differentiated classes with quality products and the typical Belgian hospitality, the airline calls its newly introduced and retrofitted A330 aircraft “a boutique hotel in the air”, offering the same small scale personal experience as one finds in a boutique hotel. To translate its boutique aspirations into reality, Brussels Airlines has worked with JPA Design to design the brand new Business Class, Premium Economy and Economy Class.
The Belgian touch
Premium-quality material such as wood and leather have always been important when it comes to Belgian design. Belgian Art Nouveau and Victor Horta were the inspiration for the new A330 cabin interior. The dome light of the ceiling in the boarding area features an elegant Art Nouveau design. All seats feature rich 3D textured fabric, inspired by famous Belgian designers like Dries Van Noten.
As culinary excellence is key to Belgians, Brussels Airlines teams up with a Belgian Star Chef every year to design the Business Class menu’s on its long-haul flights. With its new cabin the airline also brings the Belgian beer and bar culture to the sky, by including a self-service bar in its aircraft and offering a varying choice of 8 famous Belgian beers to all guests. Next to that, Belgian wines, coffee and premium Belgian chocolates from Neuhaus are personally served by the airline’s warm and friendly crew.
You can also take a closer look at the new cabins here, including a virtual tour:
https://www.brusselsairlines.com/en-be/ ... iumeconomy
From what I can see, the Business Cabin has the same layout but with new seats and far more storage (very welcome!), the Premium Economy cabin is new and the Economy cabin again looks like a refresh with new seats. I guess with this investment, maybe Lufthansa have put plans on hold to fully integrate SN into EW?
What do you all think? In my opinion it's a welcome improvement but nothing revolutionary.