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Pi7472000 wrote:The globe livery is out of date and does not make me think of United Airlines. United used to have great brand awareness, positive or negative. The globe does not make me think of United at all. The globe did well with PanAm. Hopefully United will introduce a new logo and branding to improve its image. It did not make sense to keep the name United and use the CO globe as its logo.
Pi7472000 wrote:The globe livery is out of date and does not make me think of United Airlines. United used to have great brand awareness, positive or negative. The globe does not make me think of United at all. The globe did well with PanAm. Hopefully United will introduce a new logo and branding to improve its image. It did not make sense to keep the name United and use the CO globe as its logo.
B8887 wrote:I gotta say the current UA livery should be one of the easiest (and long overdue) livery to improve. It's just so awful..
Can't wait until April to see it..
The one posted by InnsbruckFlyer is a major improvement, I must say..
Regards
B8887
FSDan wrote:jetKIWI wrote:Could the Blue-on-Blue IFE/United Polaris signage be a subtle hint?
That's a good thought. The article mentions the likelihood of less gold and the incorporation of some of the other colors UA has added to their branding palette.
InnsbruckFlyer wrote:Doubt it’s the real one, but I personally like this one:
It’s smart and has hints of the Blue livery.
questions wrote:FSDan wrote:jetKIWI wrote:Could the Blue-on-Blue IFE/United Polaris signage be a subtle hint?
That's a good thought. The article mentions the likelihood of less gold and the incorporation of some of the other colors UA has added to their branding palette.
I think the updated globe on the tail will be in shades of blue, like these, not blue and white.
seat1a wrote:questions wrote:FSDan wrote:
That's a good thought. The article mentions the likelihood of less gold and the incorporation of some of the other colors UA has added to their branding palette.
I think the updated globe on the tail will be in shades of blue, like these, not blue and white.
agreed - that's a good look for the globe on the tail. blue-on-blue and positioned on the tail the same way on that AVOD screen, or perhaps vertically on the tail. white fuselage, gray bottom, and UNITED in block letters, but what color, i don't know. chance to get it right!
KLMatSJC wrote:InnsbruckFlyer wrote:Doubt it’s the real one, but I personally like this one:
It’s smart and has hints of the Blue livery.
Looks good, but it looks more like something that was thought of in 2010. That's the PMUA bottom half with a PMCO top half.
antoniemey wrote:Pi7472000 wrote:The globe livery is out of date and does not make me think of United Airlines. United used to have great brand awareness, positive or negative. The globe does not make me think of United at all. The globe did well with PanAm. Hopefully United will introduce a new logo and branding to improve its image. It did not make sense to keep the name United and use the CO globe as its logo.
It made huge sense from a cost standpoint: with 1400 planes in the combined fleet, 700 of them would only need the titles re-applied. At the time, CO also still, whether rightfully or not, still benefited from a better reputation among a lot of regular travelers. Keeping the CO branding told them that this new airline would try to meet the standard they were used to. Did it work? Maybe not. Could something flashy, fancy, and pretty have been done instead? Yes, but flashy, fancy, and pretty was not the aim. Consistency was. United had none and it desperately needed it.
It was a sound choice in several metrics. Right choice? Well, maybe, maybe not. Only time will tell.
questions wrote:seat1a wrote:questions wrote:
I think the updated globe on the tail will be in shades of blue, like these, not blue and white.
agreed - that's a good look for the globe on the tail. blue-on-blue and positioned on the tail the same way on that AVOD screen, or perhaps vertically on the tail. white fuselage, gray bottom, and UNITED in block letters, but what color, i don't know. chance to get it right!
The second one, on the wall in the Polaris cabin, would look sharp on the tail especially if it was painted to give it depth.
B737900ER wrote:KLMatSJC wrote:InnsbruckFlyer wrote:Doubt it’s the real one, but I personally like this one:
It’s smart and has hints of the Blue livery.
Looks good, but it looks more like something that was thought of in 2010. That's the PMUA bottom half with a PMCO top half.
That’s not an evolution. It’s a step back. Why take two old liveries and try to mesh them. That mistake was already made.
InnsbruckFlyer wrote:Doubt it’s the real one, but I personally like this one:
It’s smart and has hints of the Blue livery.
Continental767 wrote:antoniemey wrote:Pi7472000 wrote:The globe livery is out of date and does not make me think of United Airlines. United used to have great brand awareness, positive or negative. The globe does not make me think of United at all. The globe did well with PanAm. Hopefully United will introduce a new logo and branding to improve its image. It did not make sense to keep the name United and use the CO globe as its logo.
It made huge sense from a cost standpoint: with 1400 planes in the combined fleet, 700 of them would only need the titles re-applied. At the time, CO also still, whether rightfully or not, still benefited from a better reputation among a lot of regular travelers. Keeping the CO branding told them that this new airline would try to meet the standard they were used to. Did it work? Maybe not. Could something flashy, fancy, and pretty have been done instead? Yes, but flashy, fancy, and pretty was not the aim. Consistency was. United had none and it desperately needed it.
It was a sound choice in several metrics. Right choice? Well, maybe, maybe not. Only time will tell.
+1 to this.
United still had planes in the Battleship livery when they merged with CO. Introducing a fully new livery would result in three different liveries of varying names and logos flying around. It would take a good amount of time to paint 1400 aircraft, so what they did made total sense. They took a livery that was recognized and respected, plus was already on half the fleet.
On the topic of a refreshed livery, I agree that purple will likely be part of it. I can see a tail with the "globe edge" shown above as a pattern in a dark purple with blue behind, and maybe a white globe on top? Just a quick thought, but I think it'd be nice. Something along those lines. No way they are getting rid of the globe now; many people are just now associating it with United and not Continental.
william wrote:One of the most interesting liveries that was NWA before the Delta merger. It was simple yet sophisticated with the red tail. With better metallic paint that doesn't fade after six months of high altitude UV rays, it would be a good time for UA to adapt a simple yet contemporary design with the globe on the tail. It would stand out at the world's airports filled with Eurowhites and and blue bottoms liveries.
khinstorff wrote:william wrote:One of the most interesting liveries that was NWA before the Delta merger. It was simple yet sophisticated with the red tail. With better metallic paint that doesn't fade after six months of high altitude UV rays, it would be a good time for UA to adapt a simple yet contemporary design with the globe on the tail. It would stand out at the world's airports filled with Eurowhites and and blue bottoms liveries.
You’re 100% right about the NWA livery. It was almost ahead of its time looking back at the direction AA decided to go in. However, I loved this NW livery even more, especially seeing it on the 757’s into MSN & MKE!
https://goo.gl/images/KqhZNf
N649DL wrote:"Jailbird Jeff Smisek"... many of the decisions he made still haunt the airline today. Mainly because they bet the farm on his decisions and lost to DL in the long run.
N649DL wrote:B737900ER wrote:KLMatSJC wrote:
Looks good, but it looks more like something that was thought of in 2010. That's the PMUA bottom half with a PMCO top half.
That’s not an evolution. It’s a step back. Why take two old liveries and try to mesh them. That mistake was already made.
That actually doesn't look half bad but the winglets and bottom are way too similar to Delta. That could've been a nice midterm livery in the last few years though.
However if they updated the globe (even more than that mock photo, not just change the color of it) and use the "Tulip" as a secret logo as mentioned, I'd be more than OK with that. Something tells me there will be more purple and light green based on the uniforms.
N649DL wrote:Continental767 wrote:antoniemey wrote:
It made huge sense from a cost standpoint: with 1400 planes in the combined fleet, 700 of them would only need the titles re-applied. At the time, CO also still, whether rightfully or not, still benefited from a better reputation among a lot of regular travelers. Keeping the CO branding told them that this new airline would try to meet the standard they were used to. Did it work? Maybe not. Could something flashy, fancy, and pretty have been done instead? Yes, but flashy, fancy, and pretty was not the aim. Consistency was. United had none and it desperately needed it.
It was a sound choice in several metrics. Right choice? Well, maybe, maybe not. Only time will tell.
+1 to this.
United still had planes in the Battleship livery when they merged with CO. Introducing a fully new livery would result in three different liveries of varying names and logos flying around. It would take a good amount of time to paint 1400 aircraft, so what they did made total sense. They took a livery that was recognized and respected, plus was already on half the fleet.
On the topic of a refreshed livery, I agree that purple will likely be part of it. I can see a tail with the "globe edge" shown above as a pattern in a dark purple with blue behind, and maybe a white globe on top? Just a quick thought, but I think it'd be nice. Something along those lines. No way they are getting rid of the globe now; many people are just now associating it with United and not Continental.
No that clearly wasn't the messaging. "Jailbird Jeff Smisek" wanted to keep the livery out of sheer ego and stubbornness. Remember the comment "Well I'd like to keep the logo because I made it!" comment? Which, of course he probably didn't but he was an absolute egotist and many of the decisions he made still haunt the airline today. Mainly because they bet the farm on his decisions and lost to DL in the long run. UAL had 60% of it's mainline fleet at the time painted and on larger planes. It essentially was a wash, but it was done out of ego alone and nothing else.
I was actually really upset after merger that they went with a livery that was almost 25 years old at the time. UAL's "Rising Blue" scheme was absolutely beautiful compared to any of the other major carriers at the time and even looks great now. CO's scheme was good for CO (already post date by 2010, IMHO) but was ridiculous as a monumental merger between the two airlines.
Say what people will about the battleship schemie too, it looked terrible when chipped but amazing when it was clean. And don't kid yourself, CO's paint had some examples of chipping by 2010 as well on the tail and logo.
Nowadays I'm OK with them moving on with the globe as long as it's a *TRANSFORMATIVE* different example and not just a color change from the CO logo. This is a long time coming, and it's not shocking to see this airline with it's "Chicago Style" cronyism drag it's feet to make decisions very slowly.
questions wrote:N649DL wrote:"Jailbird Jeff Smisek"... many of the decisions he made still haunt the airline today. Mainly because they bet the farm on his decisions and lost to DL in the long run.
What are some examples of his decisions that are still haunting UA today? Just curious. Thanks.
khinstorff wrote:william wrote:One of the most interesting liveries that was NWA before the Delta merger. It was simple yet sophisticated with the red tail. With better metallic paint that doesn't fade after six months of high altitude UV rays, it would be a good time for UA to adapt a simple yet contemporary design with the globe on the tail. It would stand out at the world's airports filled with Eurowhites and and blue bottoms liveries.
You’re 100% right about the NWA livery. It was almost ahead of its time looking back at the direction AA decided to go in. However, I loved this NW livery even more, especially seeing it on the 757’s into MSN & MKE!
https://goo.gl/images/KqhZNf
javier787 wrote:
Several attempts done by myself. Leaning towards the second of the set, think it needs a bit of blue somewhere, but not sure where to put it (the third one was an attempt to do just that). Was a fun experiment!
questions wrote:javier787 wrote:
Several attempts done by myself. Leaning towards the second of the set, think it needs a bit of blue somewhere, but not sure where to put it (the third one was an attempt to do just that). Was a fun experiment!
Awesome!
Only upgrade would be less space between letters.
javier787 wrote:
Several attempts done by myself. Leaning towards the second of the set, think it needs a bit of blue somewhere, but not sure where to put it (the third one was an attempt to do just that). Was a fun experiment!
javier787 wrote:
Several attempts done by myself. Leaning towards the second of the set, think it needs a bit of blue somewhere, but not sure where to put it (the third one was an attempt to do just that). Was a fun experiment!
javier787 wrote:
Several attempts done by myself. Leaning towards the second of the set, think it needs a bit of blue somewhere, but not sure where to put it (the third one was an attempt to do just that). Was a fun experiment!
deltaflyertoo wrote:Cool renderings-however-the initial hint also said there would be purple involved in addition to globe not going away. Purple globe? Purple belly? I mean-of course that wouldn't look good-but don't know how for life of me purple will be incorporated without looking goofy or LCC like.
RyanairGuru wrote:deltaflyertoo wrote:Cool renderings-however-the initial hint also said there would be purple involved in addition to globe not going away. Purple globe? Purple belly? I mean-of course that wouldn't look good-but don't know how for life of me purple will be incorporated without looking goofy or LCC like.
I can only think of a purple cheatline over a blue belly.
khinstorff wrote:javier787 wrote:
Several attempts done by myself. Leaning towards the second of the set, think it needs a bit of blue somewhere, but not sure where to put it (the third one was an attempt to do just that). Was a fun experiment!
By chance did you have any designs that involved the 'Dusk' or 'Pacific Blue'/light green?
javier787 wrote:khinstorff wrote:javier787 wrote:
Several attempts done by myself. Leaning towards the second of the set, think it needs a bit of blue somewhere, but not sure where to put it (the third one was an attempt to do just that). Was a fun experiment!
By chance did you have any designs that involved the 'Dusk' or 'Pacific Blue'/light green?
I attempted to fit more of the color palette in, but the colors don't really work well together next to one another. The only way I could think of making them work is by doing something similar to what Alaska did for its new livery, but then at that point its copying rather than creating.
javier787 wrote:khinstorff wrote:javier787 wrote:
Several attempts done by myself. Leaning towards the second of the set, think it needs a bit of blue somewhere, but not sure where to put it (the third one was an attempt to do just that). Was a fun experiment!
By chance did you have any designs that involved the 'Dusk' or 'Pacific Blue'/light green?
I attempted to fit more of the color palette in, but the colors don't really work well together next to one another. The only way I could think of making them work is by doing something similar to what Alaska did for its new livery, but then at that point its copying rather than creating.
deltaflyertoo wrote:Cool renderings-however-the initial hint also said there would be purple involved in addition to globe not going away. Purple globe? Purple belly? I mean-of course that wouldn't look good-but don't know how for life of me purple will be incorporated without looking goofy or LCC like.
PA110 wrote:No matter what UA decide to do livery wise, the outcome here is predetermined: A.Nutters will hate it, with a passion. It will be the end of civilization as we know it. Just like every other livery that has ever been introduced going back to the dawn of mankind.
ord wrote:deltaflyertoo wrote:Cool renderings-however-the initial hint also said there would be purple involved in addition to globe not going away. Purple globe? Purple belly? I mean-of course that wouldn't look good-but don't know how for life of me purple will be incorporated without looking goofy or LCC like.
The FlightGlobal article says the livery will incorporate some of the colors recently added to the brand palette. Purple is mentioned only as an example of those recently added colors. The new livery may or may not include purple.
PA110 wrote:No matter what UA decide to do livery wise, the outcome here is predetermined: A.Nutters will hate it, with a passion. It will be the end of civilization as we know it. Just like every other livery that has ever been introduced going back to the dawn of mankind.
Coalways wrote:ord wrote:deltaflyertoo wrote:Cool renderings-however-the initial hint also said there would be purple involved in addition to globe not going away. Purple globe? Purple belly? I mean-of course that wouldn't look good-but don't know how for life of me purple will be incorporated without looking goofy or LCC like.
The FlightGlobal article says the livery will incorporate some of the colors recently added to the brand palette. Purple is mentioned only as an example of those recently added colors. The new livery may or may not include purple.
I’m thinking purple will be included in the new livery as purple is in the new flight attendant and pilot uniforms.
javier787 wrote:I attempted to fit more of the color palette in, but the colors don't really work well together next to one another. The only way I could think of making them work is by doing something similar to what Alaska did for its new livery, but then at that point its copying rather than creating.
aerokiwi wrote:Weird... the more people talk about it and suggest alternatives, the more I like the original Continental livery. The gold touches are subtle but well execited, adding a warmth and refined touch. Blues, greys and whites... so cold. I'd go so far to say that United losing the gold is like Lufthansa losing the yellow.
N649DL wrote:Any chance of a full on blue livery that covers the entire aircraft and fully ditch the Euro White colors (EG: "Battleship Gray 90s scheme") or would that be way too expensive to maintain?
khinstorff wrote:javier787 wrote:I attempted to fit more of the color palette in, but the colors don't really work well together next to one another. The only way I could think of making them work is by doing something similar to what Alaska did for its new livery, but then at that point its copying rather than creating.
I definitely think they’ll go a route similar to Alaska, which I honestly don’t think is a bad thing. If they wanted to set themselves apart though, they could make the tail purple, and the fuelslage silver. That’d really throw everyone off!aerokiwi wrote:Weird... the more people talk about it and suggest alternatives, the more I like the original Continental livery. The gold touches are subtle but well execited, adding a warmth and refined touch. Blues, greys and whites... so cold. I'd go so far to say that United losing the gold is like Lufthansa losing the yellow.
Gold wasn’t a part of United’s look until 2010- hard to compare it to Lufthansa losing yellow after using it for decades...