FlyHossD
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 4:30 pm

VC10er wrote:
I don’t think that revealing a new livery on a 737 is a good idea. While UA one day may have hundreds of them, they have the bragging rights to being a very global airline with some nice large new wide bodies. They don’t really have a “flagship” aircraft like the glory days of a 747, but rolling out a 787 or 77W would be FAR more impressive and further underscore their global reach. It would be tantamount to Lufthansa unveiling their new livery on an A321.
Also, rolling it out on a 737MAX (a grounded airplane for the moment) makes it even a bit more silly.

I find a lot of the guessing of what it will be is also a bit useless because it we know that from a scale from 1 to 10 (10 being a very far out design) I think we all know it will be a 3 to a 5. Therefore a let down to most.

Strategically, I do not think they would want to do much more than modernize a now very familiar and recognizable livery.


UA already has hundreds of 737s - NOT counting the -Max9s, they had about 325 737NGs.

Also, what indication do you have that they new scheme would be revealed on a Max? 737 #267 is a 737-800, is it not?

Further, I suspect that we'll also see a 787 in the new scheme Wednesday.
My statements do not represent my former employer or my current employer and are my opinions only.
 
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Super80Fan
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 4:34 pm

Does anyone know why UA's marketing team is awful? Here we are in 2019 and they are still keeping the globe. I'm not asking for the tulip to come back, but would it kill the company to come up with an entirely new logo/livery/branding? Delta and American seemed to make it work and criticize them all you want but they all had the blessing of both work groups because it represented a new company, this is just the usual Continental dba United.
RIP McDonnell Douglas
 
jworks158
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 4:39 pm

Can someone do a rendering of the current livery: - gold with a blue swoop + Blue engines + Larger Her Art here titles?
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dmstorm22
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 4:41 pm

Super80Fan wrote:
Does anyone know why UA's marketing team is awful? Here we are in 2019 and they are still keeping the globe. I'm not asking for the tulip to come back, but would it kill the company to come up with an entirely new logo/livery/branding? Delta and American seemed to make it work and criticize them all you want but they all had the blessing of both work groups because it represented a new company, this is just the usual Continental dba United.


Maybe because the globe is a image they've being tying towards their claim as a truly 'global' airline, with a expanding international network which is their main calling card within the US3 - they're the one that can fly to more unique destinations and connect more places in the world. (admittedly, would be nice for them to pair this with as good a domestic network as the other two...).

Yes, for a lot of people (and I'm sure a lot of employees) the globe = Continental, and more than that the struggles of post merger United. But we're closing in on a decade since the merger, with the airline in as good a shape as it has been, and 10-15 years from now, a lot of the FF-base may not even remember pm-UA/CO and just know it as United.

The globe, in the heads of the UA execs (and i'm sure focus group tests, marketing consulting agencies, etc.), is a good logo and good image and is worth keeping around despite the baggage it may have.
 
questions
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 4:41 pm

VC10er wrote:
I find a lot of the guessing of what it will be is also a bit useless because it we know that from a scale from 1 to 10 (10 being a very far out design) I think we all know it will be a 3 to a 5. Therefore a let down to most.

Strategically, I do not think they would want to do much more than modernize a now very familiar and recognizable livery.


I think 5 is too far up the scale for “evolutionary.”

Agree that it will be modernized.

I think the new livery will be similar to how CX modernized its livery — still very recognizable in its newest design.
 
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itripreport
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 4:50 pm

never expected such a huge meltdown only because united is keeping the iconic glove living. The tulip was a good design for its time and purpose, period.
 
blockski
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 4:50 pm

N415XJ wrote:
Here is a still from the video showing, presumably, the reference image the painters used.

Image

My guess:

1) Tail stays the same, save for the removal of gold from the globe

2) Billboard titles on the fuselage (based on the Her Art Here and Star Wars schemes we've seen)

3) A blue dreamliner swoop across the whole fleet


The globe looks bigger, too.
 
CDGIAD
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 4:55 pm

Looking at the picture from the video I'm not so sure about a grey belly, there's no grey to be seen.
So maybe only a white and blue tail, blue engines, light blue swoop and larger titles.
 
jworks158
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 4:57 pm

blockski wrote:
N415XJ wrote:
Here is a still from the video showing, presumably, the reference image the painters used.

Image

My guess:

1) Tail stays the same, save for the removal of gold from the globe

2) Billboard titles on the fuselage (based on the Her Art Here and Star Wars schemes we've seen)

3) A blue dreamliner swoop across the whole fleet


The globe looks bigger, too.


Your right it is I didn't notice that...
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kdeg00
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 4:58 pm

Just killing off the beige would make me happy at this point.
 
global2
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:08 pm

CDGIAD wrote:
Looking at the picture from the video I'm not so sure about a grey belly, there's no grey to be seen.
So maybe only a white and blue tail, blue engines, light blue swoop and larger titles.


I so hope they keep the gray belly. It adds just a touch of dimension; I would be very disappointed with yet another Eurowhite.
 
Scarebus34
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:08 pm

Lol everyone has worked themselves up in a frenzy. It was always pitched an “evolution not a revolution.” Then we have had weeks of people posting renderings that were a drastic change to the current livery and now everyone is upset because they assume it’s not going to be all that different.
 
Sooner787
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:10 pm

This is looking more and more like a livery revision ala QANTAS .

But Oscar did say evolutionary :)
 
jeffrey0032j
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:11 pm

N415XJ wrote:
Here is a still from the video showing, presumably, the reference image the painters used.

Image

My guess:

1) Tail stays the same, save for the removal of gold from the globe

2) Billboard titles on the fuselage (based on the Her Art Here and Star Wars schemes we've seen)

3) A blue dreamliner swoop across the whole fleet

Look, it says Continental Confidential.
 
Galvan316
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:17 pm

Why do people have some kind of perverse psychological emotional attachment to the Tulip? Seriously... Its gone, it had its day in the sun, but its over.. Time to move on.
ORD and MDW is where youll find Me!
 
lostsound
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:31 pm

My final guess based off the 757 contest titles placement and tail sneak peak in the video...

Image

Not seeing anything on the belly in the tail image though it's hard to tell.
 
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intotheair
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:32 pm

I can't help but wonder if the globe might actually be that lavender color ("Dusk") instead of all white.

Mad props to getting blue engines again. That was one element of the PMUA liveries that I loved.
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jworks158
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:37 pm

lostsound wrote:
My final guess based off the 757 contest titles placement and tail sneak peak in the video...

Image

Not seeing anything on the belly in the tail image though it's hard to tell.


Can you add blue engines and the swoop?
(A359,A343/A346,A332,A319/320/321,A220-100)(B788,B772,B762,B752,B744/B748,B732/B737/B738,B717)(E190,E145)(CRJ100/200, Dash 8-200)(MD-83)
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tpaewr
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:41 pm

Galvan316 wrote:
Why do people have some kind of perverse psychological emotional attachment to the Tulip? Seriously... Its gone, it had its day in the sun, but its over.. Time to move on.


This is a guess, but I think for folks the Tulip connects people to the hey day of old UA. 1990s United. RTW service. Before the chapter 11 before Sept 11. When United was a leader (in a good way)

If the Tulip came back somehow all the dark years would go away, or better yet get lumped into the merger and have been caused by SHARES. Yes, everything bad was the fault of Continental

Nostalgia is a powerful feeling. To be fair it is with all sides.
 
questions
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:42 pm

Core Colors options:

United Blue: tail background; engines(?); wavy “cheatline”(?)

Rhapsody Blue: titling

Dusk: wavy “cheatline”(?); not used on livery

Runway Gray: belly of fuselage under wavy “cheatline”

White: fuselage
 
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XAM2175
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:44 pm

Galvan316 wrote:
Why do people have some kind of perverse psychological emotional attachment to the Tulip?


I can't help but get the impression that had UA adopted Rising Blue post-merger all we'd be reading here would be endless "bring back the globe!" :roll:
 
lostsound
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:45 pm

jworks158 wrote:
lostsound wrote:
My final guess based off the 757 contest titles placement and tail sneak peak in the video...

Image

Not seeing anything on the belly in the tail image though it's hard to tell.


Can you add blue engines and the swoop?


Quick job:

Image
 
jworks158
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:51 pm

lostsound wrote:
jworks158 wrote:
lostsound wrote:
My final guess based off the 757 contest titles placement and tail sneak peak in the video...

Image

Not seeing anything on the belly in the tail image though it's hard to tell.


Can you add blue engines and the swoop?


Quick job:

Image


Gotta say that's pretty flashy!

How about the cheatline in the lighter blue?
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KVH68
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:52 pm

lostsound wrote:
Quick job:

Image


I think you nailed it. I bet the people monitoring United's social media is scrambling to find out who leaked the image. lol
 
Brandon757
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:53 pm

lostsound wrote:
jworks158 wrote:
lostsound wrote:
My final guess based off the 757 contest titles placement and tail sneak peak in the video...

Image

Not seeing anything on the belly in the tail image though it's hard to tell.


Can you add blue engines and the swoop?


Quick job:

Image


Nice work. I really like that.
 
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KVH68
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 5:53 pm

It does look better with the gray belly.
 
catiii
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 6:06 pm

alfa164 wrote:
InnsbruckFlyer wrote:
VC10er wrote:
Perhaps someone would know how much the following would cost:
23 or so years ago I flew VARIG from Paris to Rio nonstop. It was an MD-11. I was in Economy, over night flight.
The FA handed me something I never ever got before and never again after. An Economy style amenity kit!
Basically, It was a frosted blue transparent envelope about 6 inches tall and about 3 inches wide with VARIG Brazil & Compass Rose branding printed in a darker blue, folded over top that tucked into a slit. Inside was a nice toothbrush (the kind where brush is upside down in a tube (blue tube and RG yellow top) then you flip it and the tube becomes the handle, small toothpaste, ear plugs, eyeshades and 2 mints.
If United gave something like that to E+ international passengers, especially to Europe overnight or ULH, ABOUT how much would that cost a year? Because I’m sure they could get them for and extremely low unit price. Especially if it was the POLARIS toothbrush- which has to be the cheapest one available.
Point being: 23 years later, although poor VARIG is gone...I remember it as if it was in my hand now. I bet it would be under $1 each with UA volume!

No offense, but what does this have to do with the topic at hand? While admittedly an interesting question (why not post it as a topic?), we are talking about United’s new livery, not United’s on board amenities...


It is clear that he is talking about "branding"; while a modified livery may encourage some people to take notice, a few additional amenities could enhance that branding - and help set the "new" apart from the "old" for United's passengers. Rolling out the modified livery with an announcement of customer-oriented enhancements would be a one-two punch.


Except passengers do not book based on an amenities kit. How's Varig's business doing these days?
 
jumpseat67
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 6:12 pm

lostsound wrote:
jworks158 wrote:
lostsound wrote:
My final guess based off the 757 contest titles placement and tail sneak peak in the video...

Image

Not seeing anything on the belly in the tail image though it's hard to tell.


Can you add blue engines and the swoop?


Quick job:

Image


Very nice work...thank you. Instead of the wavy cheatline, how about just a standard one going back to along the lines of "The Mainliner" but with the current colors you have used? Just my .02
 
CDGIAD
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 6:13 pm

lostsound wrote:
jworks158 wrote:
lostsound wrote:
My final guess based off the 757 contest titles placement and tail sneak peak in the video...

Image

Not seeing anything on the belly in the tail image though it's hard to tell.


Can you add blue engines and the swoop?


Quick job:

Image


I really like that, wish it were the final design.

Just two things: on the video the blue extends to the whole fin and the forward area is not left white like it is now. Also if the swoop was the same shape as yours we would see it next to the worker's arm.
 
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NYPECO
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 6:23 pm

Super80Fan wrote:
Does anyone know why UA's marketing team is awful? Here we are in 2019 and they are still keeping the globe. I'm not asking for the tulip to come back, but would it kill the company to come up with an entirely new logo/livery/branding? Delta and American seemed to make it work and criticize them all you want but they all had the blessing of both work groups because it represented a new company, this is just the usual Continental dba United.


After all the brading with the globe, I can't see it making sense to come up with an entirely new logo. Delta and AA's newest logos are still based off older ones.
 
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NYPECO
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 6:25 pm

lostsound wrote:

Quick job:

Image

This is really nice!
 
FSDan
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 6:32 pm

intotheair wrote:
I can't help but wonder if the globe might actually be that lavender color ("Dusk") instead of all white.


That's what I think. In the shot from the video, it looks to me like the globe on the tail is something darker than white.
This is my signature until I think of a better one.
 
khinstorff
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 7:28 pm

If they scrapped the swoop and extended the blue from the tail onto the fuelselage, a la Aer Lingus, it’d be extremely sharp. But what do I know!
 
questions
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 7:36 pm

lostsound wrote:

Quick job:

Image


This is probably pretty darn close!

“In with the blue!”
 
questions
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 7:40 pm

lostsound wrote:

Quick job:

Image


Still think Rhapsody Blue may be used for the UNITED titling.
 
N766UA
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 7:51 pm

lostsound wrote:
jworks158 wrote:
lostsound wrote:
My final guess based off the 757 contest titles placement and tail sneak peak in the video...

Image

Not seeing anything on the belly in the tail image though it's hard to tell.


Can you add blue engines and the swoop?


Quick job:

Image


Looks like a C-172 paintjob. It isn’t bad, but I’m starting to think this may be a missed opportunity for UAL. A blue globe would be nice, at least. White’s just... boring.

Could you do one with a blue globe just to show us what we’ll be missing? I’d honestly like to see the blue with the white latitude line highlights like :14 of the original UAL video.
 
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 7:59 pm

N766UA wrote:
lostsound wrote:
jworks158 wrote:

Can you add blue engines and the swoop?


Quick job:

Image


Looks like a C-172 paintjob. It isn’t bad, but I’m starting to think this may be a missed opportunity for UAL. A blue globe would be nice, at least. White’s just... boring.

Could you do one with a blue globe just to show us what we’ll be missing? I’d honestly like to see the blue with the white latitude line highlights like :14 of the original UAL video.


I think a Blue Globe on a blue background like in the Polaris cabin would be sharp — using multiple shades of blue to create depth and dimension from a distance.
 
unitedewr737
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 8:00 pm

If you look closely and freeze the frame where they are peeling off the tape on the tail, it seems like both shades of United’s blue on their color pállate is there, so at least it won’t be just one shade of blue and then white.
 
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 8:09 pm

unitedewr737 wrote:
If you look closely and freeze the frame where they are peeling off the tape on the tail, it seems like both shades of United’s blue on their color pállate is there, so at least it won’t be just one shade of blue and then white.


I don’t see that. What is the timing in the video?

At 0:12 it looks like the engine is being painted white.
 
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 8:11 pm

questions wrote:
unitedewr737 wrote:
If you look closely and freeze the frame where they are peeling off the tape on the tail, it seems like both shades of United’s blue on their color pállate is there, so at least it won’t be just one shade of blue and then white.


I don’t see that. What is the timing in the video?

At 0:12 it looks like the engine is being painted white.


At 0:13 is where the guy is peeling off the big piece of tape they use for the lines, in the front is the United Blue and next to it is the Rhapsody blue.

It helps to see it on a computer btw.
Last edited by unitedewr737 on Mon Apr 22, 2019 8:14 pm, edited 1 time in total.
 
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VirginFlyer
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 8:14 pm

Super80Fan wrote:
Does anyone know why UA's marketing team is awful? Here we are in 2019 and they are still keeping the globe. I'm not asking for the tulip to come back, but would it kill the company to come up with an entirely new logo/livery/branding? Delta and American seemed to make it work and criticize them all you want but they all had the blessing of both work groups because it represented a new company, this is just the usual Continental dba United.

Correct me if I’m wrong, but my recollection is that Delta’s logo pre-merger was the Widget. And that after the merger the new logo was... the Widget, with some evolutionary changes to the colour palette. I fail to see how retaining and updating an existing logo with an evolved colour palette is good for Delta but somehow awful for United.

V/F
It is not for him to pride himself who loveth his own country, but rather for him who loveth the whole world. The earth is but one country, and mankind its citizens. —Bahá'u'lláh
 
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WALmsp
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 8:25 pm

FWIW, I believe Delta's revised livery came out before the merger.
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Michaelyag007
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 8:26 pm

So was AA’s new flight symbol was out before US Airways bought them
 
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lugie
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 8:28 pm

unitedewr737 wrote:
questions wrote:
unitedewr737 wrote:
If you look closely and freeze the frame where they are peeling off the tape on the tail, it seems like both shades of United’s blue on their color pállate is there, so at least it won’t be just one shade of blue and then white.


I don’t see that. What is the timing in the video?

At 0:12 it looks like the engine is being painted white.


At 0:13 is where the guy is peeling off the big piece of tape they use for the lines, in the front is the United Blue and next to it is the Rhapsody blue.

It helps to see it on a computer btw.



I think I saw the part you're referring to, it might however just be the shadow of the paper the worker peels off. If you watch closely you might be able to see - and I really don't want to spoil the fun because I'd love for the two shades to be true - that the border between the darker and lighter blue moves as the wrapping is being peeled away
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Judge1310
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 8:42 pm

VirginFlyer wrote:
Super80Fan wrote:
Does anyone know why UA's marketing team is awful? Here we are in 2019 and they are still keeping the globe. I'm not asking for the tulip to come back, but would it kill the company to come up with an entirely new logo/livery/branding? Delta and American seemed to make it work and criticize them all you want but they all had the blessing of both work groups because it represented a new company, this is just the usual Continental dba United.

Correct me if I’m wrong, but my recollection is that Delta’s logo pre-merger was the Widget. And that after the merger the new logo was... the Widget, with some evolutionary changes to the colour palette. I fail to see how retaining and updating an existing logo with an evolved colour palette is good for Delta but somehow awful for United.

V/F



Shhhh! You know that logic and rationale will just trigger up certain folks in this forum... *hehe*

Anyway, having worked at Delta during that transformation, I clearly remember the shift from a straight-lined widget to one that was curvy; the internal discussion was that a curvy widget would evoke an image/sentiment of "bending towards the customer" and "being more flexible". But you know how it is with United...some folks here will always see everything done by UA as vile, regrettable, and "awful". Honestly, as it is with anything in life, such perpetual naysayers and Negative Nates/Nancys should have their opinions taken with a grain of salt as they prove to not being able to objectively observe the situation at hand and provide substantive and complementary suggestion.
 
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exunited
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 8:43 pm

Globe with United pasted on the side will always = Smisek, that's why many people are against it. UA needs a completely new "Oscar" livery to wash that past away.
 
UWPAviation
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 8:48 pm

If the mock images from above are what it is, im fine with it. Nothing drastically different but a refresher like UA said it would be.
 
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jetblastdubai
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 8:54 pm

It's probably too much to ask but if the new logo were a giant screw going through a widget it'd totally make my day.
Every zoo is a petting zoo......if you're a man!
 
UA444
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 9:01 pm

XAM2175 wrote:
Galvan316 wrote:
Why do people have some kind of perverse psychological emotional attachment to the Tulip?


I can't help but get the impression that had UA adopted Rising Blue post-merger all we'd be reading here would be endless "bring back the globe!" :roll:

Why would they petition to bring back CO’s logo? The issue is that those who are bashing the Tulip fail or ignore to grasp is that the airline is called United and the Tulip is United’s logo. The globe will always be CO’s logo. That’s the problem right there. I would’ve never expected or demanded the Tulip stay if the merged airline was CO.

It’s one thing if they want to go in a new direction and come up with a new logo like AA has, I think most would be on board with that at this point. But the globe is using another airline’s logo and is just a reminder of a botched merger and Jeff Smisek. You’re never not going to think about all of that with the globe.
 
timf
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Re: United Airlines "Evolution" to Globe Livery coming in April

Mon Apr 22, 2019 9:12 pm

I expect the titles will be United Blue since the design specifications in the Her Art Here contest only allowed the titles to be either United Blue or White (if used on a dark background).

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