CarbonFibre wrote:

What part of the plane is this? Two shades of blue visible and it's not a trick of the light.

Yeah I mentioned that earlier but others said it was a shadow, but your right the shadow is more on the right and there are two distinct blues that match too closely with United's two blues from the pállate on the left.

The use of purple on the exterior would seem odd to me, and out of place. I've seen how you all have tried to apply it, and I'm not sure any way you do it looks that great. That said, what if the purple, is just being used in the cabin with LED lighting and premium economy seats?

VirginFlyer wrote:

Super80Fan wrote:

Does anyone know why UA's marketing team is awful? Here we are in 2019 and they are still keeping the globe. I'm not asking for the tulip to come back, but would it kill the company to come up with an entirely new logo/livery/branding? Delta and American seemed to make it work and criticize them all you want but they all had the blessing of both work groups because it represented a new company, this is just the usual Continental dba United.

Correct me if I’m wrong, but my recollection is that Delta’s logo pre-merger was the Widget. And that after the merger the new logo was... the Widget, with some evolutionary changes to the colour palette. I fail to see how retaining and updating an existing logo with an evolved colour palette is good for Delta but somehow awful for United.

V/F

Both Delta & American came out with their new liveries/logos before the mergers were announced. Difference being, they were both brand new clean designs that represented a new company/culture. United literally took Continental's livery/logo and slapped the United name on it.

I am far from a United hater, I've flown on them many times and enjoy them, but the Globe is just Continental and screams of the poor Continental management that screwed the pooch on the merger and the airline. Time for a brand new slate for a brand new United.

unitedewr737 wrote:

CarbonFibre wrote:

What part of the plane is this? Two shades of blue visible and it's not a trick of the light.

Yeah I mentioned that earlier but others said it was a shadow, but your right the shadow is more on the right and there are two distinct blues that match too closely with United's two blues from the pállate on the left.

There are shadows on both the left and right side. If you look closely at the left, the darker area continues on the same line into the white area.

So, no one was able to spot the plane on its night ferry flight to ORD?

Super80Fan wrote:

VirginFlyer wrote:

Super80Fan wrote:

Does anyone know why UA's marketing team is awful? Here we are in 2019 and they are still keeping the globe. I'm not asking for the tulip to come back, but would it kill the company to come up with an entirely new logo/livery/branding? Delta and American seemed to make it work and criticize them all you want but they all had the blessing of both work groups because it represented a new company, this is just the usual Continental dba United.

Correct me if I’m wrong, but my recollection is that Delta’s logo pre-merger was the Widget. And that after the merger the new logo was... the Widget, with some evolutionary changes to the colour palette. I fail to see how retaining and updating an existing logo with an evolved colour palette is good for Delta but somehow awful for United.

V/F

Both Delta & American came out with their new liveries/logos before the mergers were announced. Difference being, they were both brand new clean designs that represented a new company/culture. United literally took Continental's livery/logo and slapped the United name on it.

I am far from a United hater, I've flown on them many times and enjoy them, but the Globe is just Continental and screams of the poor Continental management that screwed the pooch on the merger and the airline. Time for a brand new slate for a brand new United.

To be quite honest, Continental is so far removed from United's passenger's memories at this point, I doubt many of them think of Continental or bad management. I think that would probably only be a select few of us who follow aviation. That said, I follow aviation, and Continental really doesn't come to mind anymore when I see the livery. The thing that makes me think "Continental" at this point is seeing a 777-200 with GE-90 engines on a United aircraft. But that's about it...

777222LR wrote:

Super80Fan wrote:

VirginFlyer wrote:

Correct me if I’m wrong, but my recollection is that Delta’s logo pre-merger was the Widget. And that after the merger the new logo was... the Widget, with some evolutionary changes to the colour palette. I fail to see how retaining and updating an existing logo with an evolved colour palette is good for Delta but somehow awful for United.

V/F

Both Delta & American came out with their new liveries/logos before the mergers were announced. Difference being, they were both brand new clean designs that represented a new company/culture. United literally took Continental's livery/logo and slapped the United name on it.

I am far from a United hater, I've flown on them many times and enjoy them, but the Globe is just Continental and screams of the poor Continental management that screwed the pooch on the merger and the airline. Time for a brand new slate for a brand new United.

To be quite honest, Continental is so far removed from United's passenger's memories at this point, I doubt many of them think of Continental or bad management. I think that would probably only be a select few of us who follow aviation. That said, I follow aviation, and Continental really doesn't come to mind anymore when I see the livery. The thing that makes me think "Continental" at this point is seeing a 777-200 with GE-90 engines on a United aircraft. But that's about it...

Super weird! I am seeing a lot of 777-200 with GE-90s in ORD now. Bums me out. The pratts spool up on the 777 is one of my favorite sounds!

questions wrote:

kh1 wrote:

Amwest2United wrote:

She's out and off - Flying to ORD! ETA ORD - 0239L

https://flightaware.com/live/flight/UAL2691


UAL 2691

Seriously?? UA is going to roll out their new livery on a dumpy 738?

That’s what AA did.

777222LR wrote:

Super80Fan wrote:

VirginFlyer wrote:

Correct me if I’m wrong, but my recollection is that Delta’s logo pre-merger was the Widget. And that after the merger the new logo was... the Widget, with some evolutionary changes to the colour palette. I fail to see how retaining and updating an existing logo with an evolved colour palette is good for Delta but somehow awful for United.

V/F

Both Delta & American came out with their new liveries/logos before the mergers were announced. Difference being, they were both brand new clean designs that represented a new company/culture. United literally took Continental's livery/logo and slapped the United name on it.

I am far from a United hater, I've flown on them many times and enjoy them, but the Globe is just Continental and screams of the poor Continental management that screwed the pooch on the merger and the airline. Time for a brand new slate for a brand new United.

To be quite honest, Continental is so far removed from United's passenger's memories at this point, I doubt many of them think of Continental or bad management. I think that would probably only be a select few of us who follow aviation. That said, I follow aviation, and Continental really doesn't come to mind anymore when I see the livery. The thing that makes me think "Continental" at this point is seeing a 777-200 with GE-90 engines on a United aircraft. But that's about it...

Ha! That's exactly what occured to me in Shanghai Pudong the other day, as I was being bussed out to my domestic flight, passing by a GE90-powered, United 77E. Love the look of those beasts and reminds me of the days when CO was really rebounding on its international network. Good to know others experience the same.

Also agree re purple on the new UA livery. It's amateur to conbine an aqua blue with navy and that tone of purple, and thinking they'll work. Might be like the red if Cathay Pacific, which appears as a flourish in various applications but nowhere in the livery.

It's confidential only from a marketing perspective; there's no fiduciary breach if anything in the video was not intended to be released publicly.

IMO, it's a deliberate teaser. The substantive changes to the livery are still obscured by the gentleman in the harness.

Based on the earlier post with the new tail design visible I threw something together that I think much more closely approximates it than what I saw earlier. It doesn't use the 'simplified' globe and it appears to have some sort of gradient towards the top of the tail, so I tried my best to show that:

agremeister wrote:

Based on the earlier post with the new tail design visible I threw something together that I think much more closely approximates it than what I saw earlier. It doesn't use the 'simplified' globe and it appears to have some sort of gradient towards the top of the tail, so I tried my best to show that:

Can you recreate this but with the simplified globe?

The gradient could also be replicated in the swoop/cheatline as well, maybe even the UNITED titles or the engines/winglets.

UA444 wrote:

XAM2175 wrote:

Galvan316 wrote:

Why do people have some kind of perverse psychological emotional attachment to the Tulip?

I can't help but get the impression that had UA adopted Rising Blue post-merger all we'd be reading here would be endless "bring back the globe!"

Why would they petition to bring back CO’s logo? The issue is that those who are bashing the Tulip fail or ignore to grasp is that the airline is called United and the Tulip is United’s logo. The globe will always be CO’s logo. That’s the problem right there. I would’ve never expected or demanded the Tulip stay if the merged airline was CO.

It’s one thing if they want to go in a new direction and come up with a new logo like AA has, I think most would be on board with that at this point. But the globe is using another airline’s logo and is just a reminder of a botched merger and Jeff Smisek. You’re never not going to think about all of that with the globe.

"The issue is that those who are bashing the Tulip fail or ignore to grasp is that the airline is called United and the Tulip is United’s logo. The globe will always be CO’s logo" No, the Tulip WAS United's logo. Believe it or not, there was a time before the Tulip and United and it's legacy employees (both sides) must move on. Those who don't or can't are a big part of UA's ongoing bickering and the resultant service problems, IMHO.

The picture shown is clearly not the simplified globe so I don't see much use in mocking that up, you can look at the earlier mockups to see what it would look like though.

I for one am sad to see the Gold in the Globe leave. I really love that look.

FlyHossD wrote:

UA444 wrote:

XAM2175 wrote:

I can't help but get the impression that had UA adopted Rising Blue post-merger all we'd be reading here would be endless "bring back the globe!"

Why would they petition to bring back CO’s logo? The issue is that those who are bashing the Tulip fail or ignore to grasp is that the airline is called United and the Tulip is United’s logo. The globe will always be CO’s logo. That’s the problem right there. I would’ve never expected or demanded the Tulip stay if the merged airline was CO.

It’s one thing if they want to go in a new direction and come up with a new logo like AA has, I think most would be on board with that at this point. But the globe is using another airline’s logo and is just a reminder of a botched merger and Jeff Smisek. You’re never not going to think about all of that with the globe.

"The issue is that those who are bashing the Tulip fail or ignore to grasp is that the airline is called United and the Tulip is United’s logo. The globe will always be CO’s logo" No, the Tulip WAS United's logo. Believe it or not, there was a time before the Tulip and United and it's legacy employees (both sides) must move on. Those who don't or can't are a big part of UA's ongoing bickering and the resultant service problems, IMHO.

Perfectly well said. I'm very thankful the former Continental fans don't constantly bicker about bringing back the Continental name like the Tulip people do. This airline is a much better airline than the airline that Tulip represented, especially in its final decade.

Floridaguy74656 wrote:

I for one am sad to see the Gold in the Globe leave. I really love that look.

Well, it'll take several years for the entire fleet to be repainted, so the classic gold globe
will be around for awhile.

agremeister wrote:

Based on the earlier post with the new tail design visible I threw something together that I think much more closely approximates it than what I saw earlier. It doesn't use the 'simplified' globe and it appears to have some sort of gradient towards the top of the tail, so I tried my best to show that:

I think that this is probably as close as it'll be to the real thing. Spot on edit!

No matter what UA reveals tomorrow, I predict the following:
1. A minuscule fraction of A.net will either like it or not care.
2. The overwhelming majority of A.net will completely lose their minds and claim the new livery is the worst aviation livery disaster since the last airline rebranding.

PA110 wrote:

No matter what UA reveals tomorrow, I predict the following:
1. A minuscule fraction of A.net will either like it or not care.
2. The overwhelming majority of A.net will completely lose their minds and claim the new livery is the worst aviation livery disaster since the last airline rebranding.

I second this prediction and would bet money on this exact response.

Watching the video again, just looking at some smaller details. They seem to be painting the wings white, which is a nice touch and I appreciate when smaller details like that are considered. The current livery has a nice touch where the wings are painted to match the grey of the underbelly, and its nice to see that hopefully that attention to detail will be maintained.

JBo wrote:

PA110 wrote:

No matter what UA reveals tomorrow, I predict the following:
1. A minuscule fraction of A.net will either like it or not care.
2. The overwhelming majority of A.net will completely lose their minds and claim the new livery is the worst aviation livery disaster since the last airline rebranding.

I second this prediction and would bet money on this exact response.

Yup.

And approximately 93.748% of the entire traveling public won't give a shit anyhow.

slider wrote:

JBo wrote:

PA110 wrote:

No matter what UA reveals tomorrow, I predict the following:
1. A minuscule fraction of A.net will either like it or not care.
2. The overwhelming majority of A.net will completely lose their minds and claim the new livery is the worst aviation livery disaster since the last airline rebranding.

I second this prediction and would bet money on this exact response.

Yup.

And approximately 93.748% of the entire traveling public won't give a shit anyhow.

I don’t think I personally know anyone who would know the difference between the current and suspected new livery. It kind of confuses me why UA is even going to spend such a large amount of money repainting over 1000 planes to produce a result that hardly anyone will recognize.

gregn21 wrote:

slider wrote:

JBo wrote:

I second this prediction and would bet money on this exact response.

Yup.

And approximately 93.748% of the entire traveling public won't give a shit anyhow.

I don’t think I personally know anyone who would know the difference between the current and suspected new livery. It kind of confuses me why UA is even going to spend such a large amount of money repainting over 1000 planes to produce a result that hardly anyone will recognize.

1. I think you're wrong about how many people will notice. Will they pay attention to the details? No, of course not - but they absolutely notice the elements of the brand, of which the livery is the most visible.

2. I wouldn't assume they're going to spend a large amount of money at all. Planes need to be repainted on a regular basis anyway (every 5-7 years, IIRC); UA will be taking new deliveries, etc. The idea that this is an excessive cost (particularly when it's an evolution of the existing branding - they're not changing the logo, or re-naming the airline, etc). is without evidence.

PA110 wrote:

No matter what UA reveals tomorrow, I predict the following:
1. A minuscule fraction of A.net will either like it or not care.
2. The overwhelming majority of A.net will completely lose their minds and claim the new livery is the worst aviation livery disaster since the last airline rebranding.

i feel personally attacked

gregn21 wrote:

slider wrote:

JBo wrote:

I second this prediction and would bet money on this exact response.

Yup.

And approximately 93.748% of the entire traveling public won't give a shit anyhow.

I don’t think I personally know anyone who would know the difference between the current and suspected new livery. It kind of confuses me why UA is even going to spend such a large amount of money repainting over 1000 planes to produce a result that hardly anyone will recognize.

I think we all have a bad habit of giving the general flying public too little credit for what they realize. A livery especially. I absolutely think even small changes like what are being discussed are apparent enough for people that have flown United recently to notice.

Same thing when people say the average flier doesn't know the difference between plane type A vs. plane type B - and I do think in some cases they know. Sure, they don't know the difference between a 777-300 and 777-200, but I think your average flier on a B777 knows that is a big plane, bigger than a B767.

CDGIAD wrote:

So, no one was able to spot the plane on its night ferry flight to ORD?

Believe it or not people sleep at 3 AM, that aside I believe instagrammer DieCastJames was the only person to get a close up of the new livery, depending of what you would define as a close up:

agremeister wrote:

Watching the video again, just looking at some smaller details. They seem to be painting the wings white, which is a nice touch and I appreciate when smaller details like that are considered. The current livery has a nice touch where the wings are painted to match the grey of the underbelly, and its nice to see that hopefully that attention to detail will be maintained.

That video may just be a distraction, created simply to generate buzz in anticipation of the new livery rolling out. Said another way, design elements spotted in the video may not reflect the actual design.

On the topic of the new livery, I think UA is approaching this the right way - as opposed to AA's rebrand a few years ago. They've already started updating interiors, nearly all of their planes have at the very least the new seat covers, and more and more of their longhaul fleet are getting the new business class product. Now that they've reached a 'critical mass' of updated planes, it makes sense to begin repainting them to provide an external visual of the changes being made.

AA on the other hand started painting planes right away - before any major cabin updates had taken place. If there's anything passengers do notice, it's thinking "Oh wow our plane looks so nice and shiny in its new livery - oh wait, it's the same shit inside. Figures."

It's about setting expectations. A bright shiny new livery better be matched with a nice new interior. When they come together, passengers notice - better to be pleasantly surprised with an old looking exterior with a nice new interior instead of the opposite.

VC10er wrote:

I don’t think that revealing a new livery on a 737 is a good idea. While UA one day may have hundreds of them, they have the bragging rights to being a very global airline with some nice large new wide bodies. They don’t really have a “flagship” aircraft like the glory days of a 747, but rolling out a 787 or 77W would be FAR more impressive and further underscore their global reach. It would be tantamount to Lufthansa unveiling their new livery on an A321.
Also, rolling it out on a 737MAX (a grounded airplane for the moment) makes it even a bit more silly

Why? American rolled out their new livery on a 737 (with an unpainted 777 sitting behind it) and Delta rolled theirs out on a domestic 757. Doesn’t seem to have hurt either of them.

Sooner787 wrote:

KVH68 wrote:

lostsound wrote:

Quick job:

I think you nailed it. I bet the people monitoring United's social media is scrambling to find out who leaked the image. lol

Change the dark blue swoosh to the light blue swoosh seen on their teaser video,

and I think we have a winner right there

I would not paint the wing tips blue. Other than that? It's a fine paint scheme!!

itripreport wrote:

CDGIAD wrote:

So, no one was able to spot the plane on its night ferry flight to ORD?

Believe it or not people sleep at 3 AM, that aside I believe instagrammer DieCastJames was the only person to get a close up of the new livery, depending of what you would define as a close up:

I don’t see anything but darkness on that picture.

agremeister wrote:

On the topic of the new livery, I think UA is approaching this the right way - as opposed to AA's rebrand a few years ago. They've already started updating interiors, nearly all of their planes have at the very least the new seat covers, and more and more of their longhaul fleet are getting the new business class product. Now that they've reached a 'critical mass' of updated planes, it makes sense to begin repainting them to provide an external visual of the changes being made.

AA on the other hand started painting planes right away - before any major cabin updates had taken place. If there's anything passengers do notice, it's thinking "Oh wow our plane looks so nice and shiny in its new livery - oh wait, it's the same shit inside. Figures."

It's about setting expectations. A bright shiny new livery better be matched with a nice new interior. When they come together, passengers notice - better to be pleasantly surprised with an old looking exterior with a nice new interior instead of the opposite.

As well as improving operational execution.

This re-branding effort is also about the employees — i.e., this IS United moving forward.

So a blue stripe and the globe will be 3 tone blue, literally just replacing the gold with another shade of blue?

Airlines0613 wrote:

itripreport wrote:

CDGIAD wrote:

So, no one was able to spot the plane on its night ferry flight to ORD?

Believe it or not people sleep at 3 AM, that aside I believe instagrammer DieCastJames was the only person to get a close up of the new livery, depending of what you would define as a close up:

I don’t see anything but darkness on that picture.

I watched the actual video. Not much more there either.

777222LR wrote:

Super80Fan wrote:

VirginFlyer wrote:

Correct me if I’m wrong, but my recollection is that Delta’s logo pre-merger was the Widget. And that after the merger the new logo was... the Widget, with some evolutionary changes to the colour palette. I fail to see how retaining and updating an existing logo with an evolved colour palette is good for Delta but somehow awful for United.

V/F

Both Delta & American came out with their new liveries/logos before the mergers were announced. Difference being, they were both brand new clean designs that represented a new company/culture. United literally took Continental's livery/logo and slapped the United name on it.

I am far from a United hater, I've flown on them many times and enjoy them, but the Globe is just Continental and screams of the poor Continental management that screwed the pooch on the merger and the airline. Time for a brand new slate for a brand new United.

To be quite honest, Continental is so far removed from United's passenger's memories at this point, I doubt many of them think of Continental or bad management. I think that would probably only be a select few of us who follow aviation. That said, I follow aviation, and Continental really doesn't come to mind anymore when I see the livery. The thing that makes me think "Continental" at this point is seeing a 777-200 with GE-90 engines on a United aircraft. But that's about it...

I agree. Although I'm an industry vet, I see the Globe and I think "Cool, they're truly a global carrier"; and I'd venture to say that most "regular" customers would think the same.

Now Copa Airlines? That's a whole other thing. I definitely think of old CO when I see their logo and airline font (although it is changing as well).

I get that most folks on here are AvGeeks and that's cool and all...but one has to keep in mind that branding is for the hundreds of millions of customers out there who couldn't care less whether an engine was PW or RR or if a logo had gold on it. It's the *experience* they have with the carrier that matters.

KLMatSJC wrote:

Airlines0613 wrote:

itripreport wrote:

Believe it or not people sleep at 3 AM, that aside I believe instagrammer DieCastJames was the only person to get a close up of the new livery, depending of what you would define as a close up:

I don’t see anything but darkness on that picture.

I watched the actual video. Not much more there either.

It wasn't meant to be taken seriously. People on Instagram were talking about who would spot it first and the plane was flying into ORD in the distance.

When will the actual new livery be revealed?

ryanrap1 wrote:

When will the actual new livery be revealed?

Tomorrow morning. Not sure if a time was specified.

I’m not going to lie, but UA has done an amazing job at keeping the new livery a secret and preventing leaks. I’m also surprised how no one managed to get a glimpse in the newly painted B738.

Kudos to UA!

ryanrap1 wrote:

When will the actual new livery be revealed?

The event starts tomorrow at 12 PM Chicago time.

ryanrap1 wrote:

When will the actual new livery be revealed?

Do we know if it's an entirely new livery or just an 'evolved' globe?

jetblastdubai wrote:

ryanrap1 wrote:

When will the actual new livery be revealed?

Do we know if it's an entirely new livery or just an 'evolved' globe?

The title of the forum says it all.

Airlines0613 wrote:

... UA has done an amazing job ...

Kudos to UA!

Words I thought I would never read on A.Net. Music to my ears, err eyes!!!

Good news everyone, I managed to find a leak of the actual design. Here it is! Looks like they decided to take some cues from Alaska.

[url][/url]

agremeister wrote:

Good news everyone, I managed to find a leak of the actual design. Here it is! Looks like they decided to take some cues from Alaska.

Must have stealth coating on it cause I can't see anything LOL

PA110 wrote:

No matter what UA reveals tomorrow, I predict the following:
1. A minuscule fraction of A.net will either like it or not care.
2. The overwhelming majority of A.net will completely lose their minds and claim the new livery is the worst aviation livery disaster since the last airline rebranding.

Nope on 2. There's absolutely no way the UA livery can match the sheer ugliness of the new AA livery.

ocaviation wrote:

ryanrap1 wrote:

When will the actual new livery be revealed?

The event starts tomorrow at 12 PM Chicago time.

Will the event be live-streamed, perchance? Can't wait to sink my teeth into this updated scheme.

agremeister wrote:

Good news everyone, I managed to find a leak of the actual design. Here it is! Looks like they decided to take some cues from Alaska.

Hehehehe well done!

I will envision....block letters, light colored belly with perhaps a "wavy" darker colored cheatline. Thinking maybe darker colored engines and an updated tail but not down the fuselage. Just a guess.