The globe is here to stay, and I welcome this change. We are becoming a true global carrier now in a global world, and the globe symbolizes the current ideology of "Connecting people. Uniting the world". Giving that up would be an absolute mistake. Its time to embrace the change and continue moving the airline in the right direction.
The majority of us have moved on, and those of us hired after 2010 just flat out don't even care about legacy whatever. In another 10 years, nobody will care anymore about what happened during what would be the 20 year mark of the merger. Majority of UA and CO employees will be long gone, and the new generation will take us forward from here on out.
I love the new livery.
United's announcement to employees online:
The next iteration of our livery prominently features the color most connected to our core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United’s heritage while bringing a more modern energy. We are keeping our iconic globe logo on the aircraft tail, which represents our expansive route network of 355 destinations in nearly 60 countries. Our research has showed us that there’s incredibly strong brand equity in the color blue and in the globe logo — to completely revolutionize would be throwing that equity away. The tail is updated with a gradient in the three shades of blue, while the logo appears predominantly in Sky Blue. The engines and wingtips are also United Blue, and the swoop that customers and employees have expressed fondness for on United’s Dreamliner fleet is Rhapsody Blue. United’s name appears larger on the aircraft body than it did previously, and the lower half of the body is Runway Gray. Near the door of each aircraft is painted our shared purpose: “Connecting people. Uniting the world.”
The new design features core colors from United’s updated brand palette, which was introduced last year as a step toward updating the brand’s visual identity. Blue continues to be the airline’s primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline’s new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United’s new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.
On average, our aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the next livery throughout the year.
Last edited by OneSexyL1011
on Wed Apr 24, 2019 5:48 pm, edited 4 times in total.