Moderators: jsumali2, richierich, ua900, PanAm_DC10, hOMSaR
tjwgrr wrote:Since all of UA's MAX 9s are parked, it would be a good time for UA to send them all to the paint shop........
OA412 wrote:I'm surprised to see so many people praising this livery. I think it's awful. It has an LCC feel about it, not a global carrier feel. It's a pretty terrible evolution.
gregn21 wrote:Any word on the live stream- On Twitter, they said it would be on social media, but did not get any more specific than that. Shouldn't it be starting right about now (Noon CST)???
jworks158 wrote:gregn21 wrote:Any word on the live stream- On Twitter, they said it would be on social media, but did not get any more specific than that. Shouldn't it be starting right about now (Noon CST)???
Unfortunately when I asked where we could find said live stream there response was "We are planning to cover the reveal on our social media channels at some point within today. ^AB"
https://twitter.com/united/status/11210 ... 21952?s=20
The next iteration of our livery prominently features the color most connected to our core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United’s heritage while bringing a more modern energy. We are keeping our iconic globe logo on the aircraft tail, which represents our expansive route network of 355 destinations in nearly 60 countries. Our research has showed us that there’s incredibly strong brand equity in the color blue and in the globe logo — to completely revolutionize would be throwing that equity away. The tail is updated with a gradient in the three shades of blue, while the logo appears predominantly in Sky Blue. The engines and wingtips are also United Blue, and the swoop that customers and employees have expressed fondness for on United’s Dreamliner fleet is Rhapsody Blue. United’s name appears larger on the aircraft body than it did previously, and the lower half of the body is Runway Gray. Near the door of each aircraft is painted our shared purpose: “Connecting people. Uniting the world.”
The new design features core colors from United’s updated brand palette, which was introduced last year as a step toward updating the brand’s visual identity. Blue continues to be the airline’s primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline’s new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United’s new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.
On average, our aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the next livery throughout the year.
426Shadow wrote:Funny, I remember these same kind of reactions to every single livery change that has happened over the last 15 years, and everyone got used to it in the end.
Claim you hate it? Wait 2 years and we wont hear a peep from you about it.
micstatic wrote:Disagree. See exhibit New American livery. That tail
OneSexyL1011 wrote:The globe is here to stay, and I welcome this change. We are becoming a true global carrier now in a global world, and the globe symbolizes the current ideology of "Connecting people. Uniting the world". Giving that up would be an absolute mistake. Its time to embrace the change and continue moving the airline in the right direction.
The majority of us have moved on, and those of us hired after 2010 just flat out don't even care about legacy whatever. In another 10 years, nobody will care anymore about what happened during what would be the 20 year mark of the merger. Majority of UA and CO employees will be long gone, and the new generation will take us forward from here on out.
I love the new livery.
United's announcement to employees online:The next iteration of our livery prominently features the color most connected to our core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United’s heritage while bringing a more modern energy. We are keeping our iconic globe logo on the aircraft tail, which represents our expansive route network of 355 destinations in nearly 60 countries. Our research has showed us that there’s incredibly strong brand equity in the color blue and in the globe logo — to completely revolutionize would be throwing that equity away. The tail is updated with a gradient in the three shades of blue, while the logo appears predominantly in Sky Blue. The engines and wingtips are also United Blue, and the swoop that customers and employees have expressed fondness for on United’s Dreamliner fleet is Rhapsody Blue. United’s name appears larger on the aircraft body than it did previously, and the lower half of the body is Runway Gray. Near the door of each aircraft is painted our shared purpose: “Connecting people. Uniting the world.”
The new design features core colors from United’s updated brand palette, which was introduced last year as a step toward updating the brand’s visual identity. Blue continues to be the airline’s primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline’s new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United’s new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.
On average, our aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the next livery throughout the year.
BEG2IAH wrote:Lootess wrote:United missed an opportunity to make the globe larger to go under the tail schemes that American and Southwest have been going at lately.
I think this would be hard to achieve with a globe. That globe would get distorted by the curvature of the a/c body and would look like it got bloated and needs to fart. I can't wait to see this livery in daylight. I actually like it.
On another note, can B787 engines be painted at all?
intotheair wrote:This alone is worthy of praise, especially after the Dr Dao fiasco. It's people who make up the airline. It's people who pay to fly on these planes. It's a bold statement to put this on the front of every aircraft. I don't fully love this livery, but this was a great move.
Lootess wrote:
It's a globe, it should have a bulge. Can totally make it work.
uatulip wrote:Will the 787 fleet have United Blue engines?
intotheair wrote:This alone is worthy of praise, especially after the Dr Dao fiasco. It's people who make up the airline. It's people who pay to fly on these planes. It's a bold statement to put this on the front of every aircraft. I don't fully love this livery, but this was a great move.
jworks158 wrote:jworks158 wrote:gregn21 wrote:Any word on the live stream- On Twitter, they said it would be on social media, but did not get any more specific than that. Shouldn't it be starting right about now (Noon CST)???
Unfortunately when I asked where we could find said live stream there response was "We are planning to cover the reveal on our social media channels at some point within today. ^AB"
https://twitter.com/united/status/11210 ... 21952?s=20
OFFICIAL Brand Evolution website provided by united: https://hub.united.com/sp/brand-evolution/
jetKIWI wrote:Could the Blue-on-Blue IFE/United Polaris signage be a subtle hint?
VirginFlyer wrote:intotheair wrote:This alone is worthy of praise, especially after the Dr Dao fiasco. It's people who make up the airline. It's people who pay to fly on these planes. It's a bold statement to put this on the front of every aircraft. I don't fully love this livery, but this was a great move.
The other thing I like about this slogan is the subtle nod to the merging of two airlines: Connecting people. Uniting the the world.
V/F
blockski wrote:jworks158 wrote:jworks158 wrote:
Unfortunately when I asked where we could find said live stream there response was "We are planning to cover the reveal on our social media channels at some point within today. ^AB"
https://twitter.com/united/status/11210 ... 21952?s=20
OFFICIAL Brand Evolution website provided by united: https://hub.united.com/sp/brand-evolution/
Thanks for sharing that link.
It does make a couple things clear. First, United decided long ago that they were going to retail the globe logo. They built that into all of their development of the Polaris branding. They've clearly been thinking about this for years now - the color/size of the new livery's tail logo is very similar to the display first shown on the Polaris IFE display when rolled out back in 2016 - an example here: https://onemileatatime.com/united-new-b ... s-polaris/
If United was going to embark on a full rebranding (rather than an evolution) that would've been the time.
Second, now we can see the full vision for all of the little design elements they've pulled from the globe logo; how they use the different shapes and patterns, etc.
alan3 wrote:Kind of fits the Lufthansa trend....doesn't radically change the branding but reduces everything down to a 2-color scheme.
Certainly not the worst UA livery, which is awarded to the post-gray but pre-merger "shades of blue" mess.
DocLightning wrote:So now that we've seen the livery, what other branding have we seen that will face UA customers? I'm talking about luggage tags, company stationery, menu covers, safety cards, wall and gate signage, etc. I just looked at their website and there is no obvious change in branding there.
