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Whompiez
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How do liveries get their names?

Tue Apr 02, 2019 8:51 am

Hey all,

Long time user, and finally a first post.

I have been wondering for a long time how airline liveries get their names, like KL with their 'Smiling Dolphin' paint scheme, or NW with the 'Bowling Shoe' Livery.

Is the choice of the name something an airline comes up with, or does the public associate the livery with something (like the bowling shoe for example), and as a result has that name?

Mods; If this has already been asked, please remove
 
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SRQKEF
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Re: How do liveries get their names?

Tue Apr 02, 2019 11:28 am

Depends on each case. For example, the BA Landor livery is associated with the company that designed it and the current Union Jack was named that by BA itself during the World tails era. OTOH, I'd presume the NW Bowling Shoe was called that due to it bearing resemblance with a bowling shoe, nothing official from the airline, although I don't know that for a fact.
Nothing compares to taking off in an empty 757 with full thrust!
 
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Polot
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Re: How do liveries get their names?

Tue Apr 02, 2019 11:58 am

Some are official names (I think UA’s “Rising Blue” is an example of that?), some get it based on nicknames commonly used by employees and enthusiasts (eg Delta’s “Deltaflot”/“Wavy Gravy” livery). The general public at large usually pays no attention and has no idea that the livery names even exist.
 
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ACCS300
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Re: How do liveries get their names?

Tue Apr 02, 2019 12:02 pm

I heard many times that the names 'tulip' for United and the 'meatball' for Continental were invented here in a.net.
 
MIflyer12
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Joined: Mon Feb 18, 2013 11:58 pm

Re: How do liveries get their names?

Tue Apr 02, 2019 12:19 pm

Polot wrote:
Some are official names (I think UA’s “Rising Blue” is an example of that?), some get it based on nicknames commonly used by employees and enthusiasts (eg Delta’s “Deltaflot”/“Wavy Gravy” livery). The general public at large usually pays no attention and has no idea that the livery names even exist.


Yeh to Wavy Gravy!

http://www.deltamuseum.org/exhibits/del ... ine-livery

Delta's Museum page shows only four liveries for the past 57 years.

As noted, there are corporate names - probably provided by the branding consultants. And there are the informal names.
 
Virtual737
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Re: How do liveries get their names?

Tue Apr 02, 2019 12:27 pm

SRQKEF wrote:
Depends on each case. For example, the BA Landor livery is associated with the company that designed it and the current Union Jack was named that by BA itself during the World tails era. OTOH, I'd presume the NW Bowling Shoe was called that due to it bearing resemblance with a bowling shoe, nothing official from the airline, although I don't know that for a fact.


The current BA livery is "Chatham Dockyard Union Flag", or just Chatham Dockyard by most.
 
twaconnie
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Re: How do liveries get their names?

Tue Apr 02, 2019 1:15 pm

One of my favorites is the new WN livery called" Crayola" I think it was quite clever the livery does remind me of crayons.
 
jplatts
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Re: How do liveries get their names?

Tue Apr 02, 2019 9:19 pm

The current WN Heart livery took its name from the current WN heart logo, which is painted on the underbelly and next to the cockpit door of planes in the WN Heart livery.
 
BAINY3
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Re: How do liveries get their names?

Tue Apr 02, 2019 9:29 pm

Sometimes liveries are also named after who the CEO was at the time of introduction, especially if it's a short-lived livery (e.g., Delta's "Ron Allen" livery of 1997-2000). Or they may be named after the designer (e.g. lots of "Saul Bass" liveries) or agency ("Landor"). And as mentioned sometimes they have official names from the airlines. But most of the cases seem to be descriptive, either based on something the livery resembles ("Bowling Shoe") or various design elements/colors ("Toothpaste") or resemblances to other liveries ("Deltaflot") or even other company logos ("Citgo"). Most of the names are not official names.
 
SpaceshipDC10
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Re: How do liveries get their names?

Tue Apr 02, 2019 9:40 pm

Now they are out of use, but you may read or hear about the Saul Bass livery/liveries. They reffer to the liveries he designed for Continental Airlines and United Airlines. For the latter, I've read, heard and I call it the Rainbow-livery, however I'm not sure whether it's an official name or not.

 
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OzarkD9S
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Re: How do liveries get their names?

Tue Apr 02, 2019 10:03 pm

twaconnie wrote:

One of my favorites is the new WN livery called" Crayola" I think it was quite clever the livery does remind me of crayons.


Funny, makes me think of Burger King. :bigthumbsup:
Finally headed to DORKFEST! Sept 7, STL-LAX-PHX-STL. :cloudnine:
 
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aloha73g
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Re: How do liveries get their names?

Tue Apr 02, 2019 10:03 pm

Aloha’s Funbird livery had “FUNBIRD” painted on the engines and all of their marketing at the time referenced the “Funbirds of Aloha.”

-Aloha!
Aloha Airlines - The Spirit Moves Us. Gone but NEVER Forgotten. Aloha, A Hui Hou!
 
LH707330
Posts: 2189
Joined: Fri Jun 15, 2012 11:27 pm

Re: How do liveries get their names?

Tue Apr 02, 2019 10:12 pm

If it sounds a bit silly and descriptive of something that the livery resembles, it's likely a nickname. Some examples:

Pan Am meatball 1958-68
PA meatball swoop (70-78ish)
Pan Am Billboard (1980s)
CO meatball 1980s
CO death star (1990s-now)
UA rainbow
UA battleship (1990s gray)
LH parabola (1950s/60s)
LH fried egg (1970s/80s)
Southwest puke (1990s)
EA hockey stick
AF barcode (1974-2009ish)
AA piano keys (2013) with the limp **** logo

Then there are official ones that stick:
Southwest Canyon Blue
Southwest ochre

I'm sure I've forgotten a few....
 
skipness1E
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Joined: Sun Aug 19, 2007 9:18 am

Re: How do liveries get their names?

Tue Apr 02, 2019 10:59 pm

Virtual737 wrote:
SRQKEF wrote:
Depends on each case. For example, the BA Landor livery is associated with the company that designed it and the current Union Jack was named that by BA itself during the World tails era. OTOH, I'd presume the NW Bowling Shoe was called that due to it bearing resemblance with a bowling shoe, nothing official from the airline, although I don't know that for a fact.


The current BA livery is "Chatham Dockyard Union Flag", or just Chatham Dockyard by most.

Close, it was "Chatham Historic Dockyard"
 
Virtual737
Posts: 588
Joined: Tue Jul 19, 2016 6:16 am

Re: How do liveries get their names?

Wed Apr 03, 2019 5:01 am

skipness1E wrote:
The current BA livery is "Chatham Dockyard Union Flag", or just Chatham Dockyard by most.

Close, it was "Chatham Historic Dockyard"[/quote]

I've seen it called Chatham Royal Dockyard too, but I'll bow to your knowledge as it's probably better than mine.
 
Virtual737
Posts: 588
Joined: Tue Jul 19, 2016 6:16 am

Re: How do liveries get their names?

Wed Apr 03, 2019 5:01 am

skipness1E wrote:
Close, it was "Chatham Historic Dockyard"


I've seen it called Chatham Royal Dockyard too, but I'll bow to your knowledge as it's probably better than mine.

(Edited misquotes)
 
737max8
Posts: 518
Joined: Thu Dec 10, 2015 4:13 am

Re: How do liveries get their names?

Wed Apr 03, 2019 5:04 am

LH707330 wrote:
If it sounds a bit silly and descriptive of something that the livery resembles, it's likely a nickname. Some examples:

Pan Am meatball 1958-68
PA meatball swoop (70-78ish)
Pan Am Billboard (1980s)
CO meatball 1980s
CO death star (1990s-now)
UA rainbow
UA battleship (1990s gray)
LH parabola (1950s/60s)
LH fried egg (1970s/80s)
Southwest puke (1990s)
EA hockey stick
AF barcode (1974-2009ish)
AA piano keys (2013) with the limp **** logo

Then there are official ones that stick:
Southwest Canyon Blue
Southwest ochre

I'm sure I've forgotten a few....


The WN Canyon Blue livery is called "Spirit".

As someone else said, the WN Bold Blue livery is called "Heart".

Not sure if the Desert Gold livery had a singular name. Now it's just "Classic".
The thoughts and opinions expressed in my comments do not represent that of any airline or affiliate.
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