Neither "Tiger" nor "Virgin" are brands worth paying royalties for. They have almost zero resonance in the Australian market in 2019.
Singtel came to that conclusion a while ago re Virgin Mobile, which was once a strong brand. It's no different in aviation.
The fact that VAH pays more money for brand licensing than it has ever returned as profit is just one example of all that is wrong with this group.
If I was the CEO and had a carte blanche from the board, I'd close down Tiger, sell the 77Ws and stop flying trans pacific. Harmonise the fleet, there really is no reason why an airline this size has both Airbus and Boeing in its fleet. Focus purely on domestic with a few routes to Asia that can be sustained with a partner. Rebrand everything and get rid of licensed brands. Bring the service level back to the Virgin Blue days and slot it somewhere in between JQ and QF in the market.
Not sure sitting between QF and JQ would be the answer, it was cited as a reason for going more corporate because between them QF and JQ had them in a pincer and DJ (as it was) was stuck in the middle, they saw it as either having to go up or down, so they went up trying to grab more of the corporate dollar.
QF still has an arrogant attitude thinking they own 100% of the corporate market, and Australia needs competition in that space.
I think the US flying can stay, but the 77W is the wrong aircraft, it's just too big, they need a single widebody solution for Asia and the US.
What VA needs is a couple of more partners intenationally to support any new routes, but the makeup of the board doesn't make it easy as they all want VA's traveller base on their aircraft.
There is a few partners they could add that wouldn't compete.
GA, NH and KE for example.
They managed to add AC, but the key point there is that DL isn't on the board so wouldn't have had a say to prevent that one.
(and no I don't think joining an alliance is the answer, as that's just more cost, and the alliances are pretty much stagnant now anyways)