If Westjetters thinks it will be business as usual under Onex, they better think again. Onex will want a significant return on their investment, which means chasing business travellers. AC will defend this market segment very aggressively. Many have tried and failed to achieve this. I’m not sure what WS thinks they can offer that others have already tried, or that AC already offers today. Which means it will come down to a price war.
I would suggest all
In the past, there have been some pretty capable competitors for business travellers. Canadian Airlines probably had the best shot. With a worldwide network, a strong (at the time) American ally, and a cabin product that was better than AC in every way ... yet, no success. In fact, AMR Corporation sent up some pretty high powered help to do just that. The Director of Marketing had some great ideas, but (for example) did not gain any market share at all in the YYZ-YOW/YUL market.
(That was when the "A bomb scare wouldn't get a businessman off an Air Canada airplane") was uttered.
Others? Well, Wardair had the concept of J Class at Y fares. (no success). And let's face it, there will never be another airline with service like Wardair. How about Astoria or Roots Air? Porter has done very well. But I wonder how well they would do without the (virtual) monopoly of YTZ?
So I don't think a fare war would result, because most often the traveller isn't paying for the seat anyway.
All of these airlines found out that there is much more to attracting and keeping a business traveller than just bolting in a big seat and dusting off the china.
I have my theories on why Air Canada is so successful, but they are just my theories. This is going to be fun to watch and we have front row seats!
Just because I stopped arguing, doesn't mean I think you are right. It just means I gave up!