As someone who did procurement in a past life, the vast majority of decisions came down to price, if all candidates met our spec. X may be able to do things Y can’t but if we don’t need it and it costs more then tough. And the loser often said the winner got it on price. Yeah, duh!
Airlines employ corporate finance types that would perform NVP/IRR/LCC analysis. The upfront cost is just a factor, the more expensive aircraft can actually produce a better internal rate of return in the long term.
We do not know if this will be purchase, lease, purchase and buyback, export credits, maintenance guarantees, depreciation, tax, disposal, guaranteed residual, expected load factors on different routes, projected growth rates, revenue, crew costs, other DOCs.
Then for a new type you would look at tooling, parts, simulator, training.
Have a read of this case study it will open your eyes.http://www.connvaluation.com/caseStudie ... rchase.pdf
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