If the a380 was soooooo successful, it would be selling like hotcakes, not having production end 12 years after EIS.
The failure of the a380 has nothing to do with Boeing
Your bias is showing.
Interesting that you consider others to be A380-apologist, A380-lovers, A380-whatever-good when you are obviously an A380-hater and cannot even acknowledge all it achieved: it sealed Airbus as a serious contender, it is a huge PR machine and it paved the way to new technologies (that also ended up with Boeing).
To quote your own words: your bias is showing.
Airbus was a contender long before the A380. You mean the thousands of a320s are just afterthoughts? The 1300 a330s are just for fun? Dont undersell Airbus by pinning their entire portfolio on their worst selling aircraft.
My bias is showing - I'm biased against dumb decisions. And Airbus, by canning the a380 12 years after EIS, admitted they made a mistake. You can color it all different ways, but even Airbus couldnt keep the line going.... either they and I and us "haters" are morons, or you're wrong.
Only fanboys cant see reality, the same reality that even Airbus sees.
A380 EIS: 10/2007
A330 deliveries as of 10/2007: between 447 and 515, just a little less than the 1,300 you're talking about. Airbus has delivered 1,446 A330's as of April 30, 2019.
Airbus was a much smaller player than Boeing (and before, Boeing & McDonnell Douglas) until around 2001 (325 deliveries for Airbus vs 527 deliveries for Boeing); which is when Airbus officially launched the A380.
And again, is it hard for you to admit that, while a commercial failure, the A380 did make some technological advances that are now used? So, the money spent during the A380 development for those technologies was money well spent for Airbus for the A350.
As such, the A380 is not the 100% failure you make it appear.
I guess we should agree to disagree. Farewell to you.