Very nice... but where's the red? It desperately lacks a splash of red.
SAS is ''the airline of Scandinavia'', and red isn't a characteristic Scandinavian colour. Sure, it's on the flags of a few of the countries around the region. But that's it. Whereas blue is, well, everything Scandinavian, and I assume the silver and gray are meant to represent the north and the wintery stuff. Also while I really liked the previous livery the yellowish/orangeish/beigeish colour that I still can't tell what it is combined with the blue and red made it look kinda awkward. This is a clean, minimalistic, professional boutique(ish) look. Like others said they nailed the look that LH was going for. And the silvers on the engines and fuselage titles make it a hundred times better. Bravo to SAS for making a fantastic livery
Sorry but why are blue more Scandinavian then red? Both the Norwegian and Danish flag are primarily red, where the primary color in the Swedish is blue. But blue is a more "premium feeling" and calmer color than red, and SAS' largest competitor has occupied the red color.
Wise chose to stick to only blue/silver to get a premium brand value, but not more "Scandinavian"..
Overall, I like the new livery, except the engines. Think it should have been all blue, and not silver..
Types flown: A318, A319, A320, A321, A32N, A333, A343, A380, AT42, AT72, B717, B733, B736, B737, B738, B739, B744, B748, B763, B772, B773, B788, B789, CRJ9, ERJ190, MD80, RJ100