Updated: SAS presenting new livery

shamrock350 · Thu Oct 31, 2019 2:40 pm

Airbus definitely made the mask “mainstream” again. I doubt we’d be seeing variations of it on Air Canada or SAS today if it wasn’t for Airbus’ design decision on the A350 and most recently the A330neo and A320neo family.

A388 · Thu Oct 31, 2019 2:56 pm

shamrock350 wrote:
Airbus definitely made the mask “mainstream” again. I doubt we’d be seeing variations of it on Air Canada or SAS today if it wasn’t for Airbus’ design decision on the A350 and most recently the A330neo and A320neo family.

SAS definitely but I think AC's inspiration was the Russian business tycoon Roman Abramovich's private 767 and Airbus. AC has the bandit cockpit whereas SAS has the raccoon mask. They are different to each other with the bandit cockpit being in existence long before Airbus' raccoon mask.

A388

Peeter · Tue Nov 05, 2019 9:33 pm

First picture in the database of the A350 in full new colours

shamrock350 · Tue Nov 05, 2019 10:27 pm

The weather and light conditions do it absolutely no favours in that photo.

Springbok743 · Tue Nov 05, 2019 10:59 pm

No orange? Still, especially as liveries tend to grow on you, I'll wait till we have a good quality photo(and/or video) before leaping to conclusions about them 'ruining their perfectly good livery''
Is the fuselage Silver or is just Eurowhite? I can't really tell from the picture.

SASViking · Tue Nov 05, 2019 11:28 pm

Springbok743 wrote:
No orange? Still, especially as liveries tend to grow on you, I'll wait till we have a good quality photo(and/or video) before leaping to conclusions about them 'ruining their perfectly good livery''
Is the fuselage Silver or is just Eurowhite? I can't really tell from the picture.

Why should there be any orange? SAS have never had orange as a part of their livery nor is it a colour associated with Scandinavia.
Secondly the fuselage is grey. A bit lighter than AA's livery. If you look closely on the white sticker with the reg and the white in the Danish and Norwegian flags you can see the difference

Springbok743 · Wed Nov 06, 2019 3:33 pm

SASViking wrote:
Springbok743 wrote:
No orange? Still, especially as liveries tend to grow on you, I'll wait till we have a good quality photo(and/or video) before leaping to conclusions about them 'ruining their perfectly good livery''
Is the fuselage Silver or is just Eurowhite? I can't really tell from the picture.

Why should there be any orange? SAS have never had orange as a part of their livery nor is it a colour associated with Scandinavia.
Secondly the fuselage is grey. A bit lighter than AA's livery. If you look closely on the white sticker with the reg and the white in the Danish and Norwegian flags you can see the difference

Yeah, the colour you can see, I was really tired while making that post.
As for orange, all their planes in the current livery have jet engines painted orange.

I know it's not particularly scandinavian as such, but it was a nice unique touch that I liked, The A340s in particular with the 4 little bits of orange seemed to work for me when I flew them as a child.

https://imgproc.airliners.net/photos/airliners/7/6/1/5419167.jpg?v=v499f7f6db23

shamrock350 · Wed Nov 06, 2019 3:40 pm

The current livery has red painted engines, it’s Pantone 179 but granted, it can look orange in certain conditions and when it’s faded slightly.

SASViking · Wed Nov 06, 2019 4:21 pm

Springbok743 wrote:
SASViking wrote:
Springbok743 wrote:
No orange? Still, especially as liveries tend to grow on you, I'll wait till we have a good quality photo(and/or video) before leaping to conclusions about them 'ruining their perfectly good livery''
Is the fuselage Silver or is just Eurowhite? I can't really tell from the picture.

Why should there be any orange? SAS have never had orange as a part of their livery nor is it a colour associated with Scandinavia.
Secondly the fuselage is grey. A bit lighter than AA's livery. If you look closely on the white sticker with the reg and the white in the Danish and Norwegian flags you can see the difference

Yeah, the colour you can see, I was really tired while making that post.
As for orange, all their planes in the current livery have jet engines painted orange.

I know it's not particularly scandinavian as such, but it was a nice unique touch that I liked, The A340s in particular with the 4 little bits of orange seemed to work for me when I flew them as a child.

https://imgproc.airliners.net/photos/airliners/7/6/1/5419167.jpg?v=v499f7f6db23

I know that the engines can look orange-ish in certain light conditions, however as mentioned by Shamrock350, they are actually red. The same red colour is actually used on the Flag of South Africa

Devilfish · Wed Nov 06, 2019 4:29 pm

Peeter wrote:
First picture in the database of the A350 in full new colours

SASsy

flightfox · Thu Nov 07, 2019 6:00 am

And finally airborne testing new engines !

https://frequentflyer.no/2019/11/06/sas ... -flyvning/

B747forever · Thu Nov 07, 2019 6:07 am

shamrock350 wrote:
The weather and light conditions do it absolutely no favours in that photo.

Well, those conditions are your typical Scandinavian weather!

Someone83 · Thu Nov 14, 2019 8:09 am

There should now be 1 A321 and 1 A320 (ceo) down in OSR to get the new livery

SRQKEF · Thu Nov 14, 2019 9:58 am

B747forever wrote:
shamrock350 wrote:
The weather and light conditions do it absolutely no favours in that photo.

Well, those conditions are your typical Scandinavian weather!

I find that it still stands out, even in that weather! Really like the metallic paint.

VSMUT · Sun Nov 17, 2019 10:43 am

Saw my first one yesterday. Definitely a Lufthansa rip off. The silver is barely visible in gray overcast weather.

787X30 · Sun Nov 17, 2019 12:07 pm

VSMUT wrote:
... Definitely a Lufthansa rip off. ...

Or according to a Star Alliance style manual?

Oh wait ... "Alliances are dead." Yu'. Forgot, sorry.

DYSK · Sun Nov 17, 2019 12:33 pm

The first A320NEO in the new livery was delivered on the 15th. SE-ROJ hasn't flown any regular flights yet but it can't be far out.

VSMUT · Sun Nov 17, 2019 4:19 pm

787X30 wrote:
VSMUT wrote:
... Definitely a Lufthansa rip off. ...

Or according to a Star Alliance style manual?

Oh wait ... "Alliances are dead." Yu'. Forgot, sorry.

If only they would align themselves closer to their alliance partners than with low cost airlines when it comes to service. That they don't offer lounge access to business class passengers and card holders at the second biggest airport in Denmark is a disgrace.

SASViking · Sun Nov 17, 2019 4:49 pm

VSMUT wrote:
787X30 wrote:
VSMUT wrote:
... Definitely a Lufthansa rip off. ...

Or according to a Star Alliance style manual?

Oh wait ... "Alliances are dead." Yu'. Forgot, sorry.

If only they would align themselves closer to their alliance partners than with low cost airlines when it comes to service. That they don't offer lounge access to business class passengers and card holders at the second biggest airport in Denmark is a disgrace.

Yeah because every single *A airline offer lounges at tiny secondary airports. Sure, BLL is the second largest airport in Denmark but both AAL and AAR are way more important markets for SAS.
As for BLL the lounge is overpriced, SAS would rather have cheaper fares than add 1/3 of the Plus fare on top just for a very basic lounge

VSMUT · Sun Nov 17, 2019 5:48 pm

SASViking wrote:
VSMUT wrote:
787X30 wrote:
Or according to a Star Alliance style manual?

Oh wait ... "Alliances are dead." Yu'. Forgot, sorry.

If only they would align themselves closer to their alliance partners than with low cost airlines when it comes to service. That they don't offer lounge access to business class passengers and card holders at the second biggest airport in Denmark is a disgrace.

Yeah because every single *A airline offer lounges at tiny secondary airports. Sure, BLL is the second largest airport in Denmark but both AAL and AAR are way more important markets for SAS.
As for BLL the lounge is overpriced, SAS would rather have cheaper fares than add 1/3 of the Plus fare on top just for a very basic lounge

Sure, overpriced. I guess that's why every legacy carrier except SAS offers it :roll:

Reality is, SAS cares less about rural Denmark than KLM.

SASViking · Thu Nov 21, 2019 4:50 pm

VSMUT wrote:
SASViking wrote:
VSMUT wrote:

If only they would align themselves closer to their alliance partners than with low cost airlines when it comes to service. That they don't offer lounge access to business class passengers and card holders at the second biggest airport in Denmark is a disgrace.

Yeah because every single *A airline offer lounges at tiny secondary airports. Sure, BLL is the second largest airport in Denmark but both AAL and AAR are way more important markets for SAS.
As for BLL the lounge is overpriced, SAS would rather have cheaper fares than add 1/3 of the Plus fare on top just for a very basic lounge

Sure, overpriced. I guess that's why every legacy carrier except SAS offers it

Reality is, SAS cares less about rural Denmark than KLM.

The main difference is that the others operate an intra-european business class, SAS do not only economy classes. And why don't SAS care? Because the market is small. Too small for SAS to have a base there and to have O&D flights. KL, LH etc only operates to airports such as BLL because they can operate there from their hubs and offer plenty of connections. SAS does exactly the same to CPH, ARN and OSL. It wouldn't make any sense for SAS to operate other European flights from such airports to compete with others. The other alternative to a base is triangular flights such as CPH-AMS-BLL-AMS-CPH however there's much more money for SAS in operating another route from CPH instead of flying to BLL. It's the same with BA, they don't care about MAN (only flights to LHR) ,etc. LH don't care about TXL, HAM (only to FRA and MUC) etc. KL don't care about EIN, RTM, GRQ etc (they have HV but that's not the same). SAS operate from several secondary airports in Scandinavia to destinations outside of the hubs. AAL, AAR, BGO, SVG, TOS, GOT just to name a few. The market just need to be there for them to operate it

Northpole · Thu Nov 21, 2019 5:00 pm

rlwynn wrote:
Damn euro grey.

Classy not unsightly

digitalcloud · Thu Nov 21, 2019 5:59 pm

Looks quite good on the A320, although still not convinced by the titles.

Also, can we stop putting the raccoon mask on everything?

airkas1 · Thu Nov 21, 2019 6:03 pm

spinotter · Thu Nov 21, 2019 10:01 pm

Northpole wrote:
rlwynn wrote:
Damn euro grey.

Classy not unsightly

So bland it puts you to sleep. But that seems to be a major trend in liveries these days.

Someone83 · Mon Dec 02, 2019 9:27 am

First A321 has been painted, although haven't seen any photos showing the "full" aircraft

https://www.instagram.com/p/B5iNO34hH1x/

CHRISBA35X · Mon Dec 02, 2019 9:37 am

I absolutely loved the old livery and this is even better. Surely one of the best rebrands in recent history. Stunning.

Mullion · Mon Dec 02, 2019 10:07 am

We have had european white now we have european blue and white all very boring and non descript

Someone83 · Mon Dec 02, 2019 10:36 am

Mullion wrote:
white

It is light grey, not white

AirPacific747 · Mon Dec 02, 2019 10:54 am

A certain competing site already has several pics of this new aircraft even in CPH but almost no photos on airliners yet. Disappointing

SASViking · Mon Dec 02, 2019 12:17 pm

ES-ATI the first ATR 72-600 in the new livery is now in service

flybynight · Tue Jan 21, 2020 5:56 pm

Peeter wrote:
First picture in the database of the A350 in full new colours

The silver engines are a very good choice in my opinion. The SAS logo gets washed-out a lot. Need to be a little bolder.
More color would have been nice to.
Overall a good update in the livery, but certainly nothing revolutionary or bold. A little more interesting compared with LH.

flybynight · Tue Jan 21, 2020 5:59 pm

SASViking wrote:
ES-ATI the first ATR 72-600 in the new livery is now in service

Picture?

SASViking · Tue Jan 21, 2020 6:18 pm

flybynight wrote:
SASViking wrote:
ES-ATI the first ATR 72-600 in the new livery is now in service

Picture?

https://www.jetphotos.com/registration/ES-ATI

intrance · Mon Feb 24, 2020 12:38 pm

SASViking wrote:
Every aircraft that will be painted in the new livery will have the racoon mask, also the CRJ-900s

Sorry, no raccoon mask on the CRJ.

First CRJ that I know of in the new paint job? More to come in a week or two.

WesYan · Mon Feb 24, 2020 12:42 pm

I’ve noticed that they never added the quotes/poems on the inside of the engine like they said when they revealed the livery. Did they get rid of that?

Prost · Mon Feb 24, 2020 4:09 pm

What I like best about the livery is the silver SAS, and what is least effective is also the silver SAS.

Someone83 · Sun Mar 08, 2020 6:51 am

First 737-700 in the new livery, with the mask

https://www.flickr.com/photos/shanair/49631289718

M564038 · Sun Mar 08, 2020 4:02 pm

The fat old pig doesn’t look quite as good as the Airbi in the new clothes, to put it mildly!

Someone83 wrote:
First 737-700 in the new livery, with the mask

https://www.flickr.com/photos/shanair/49631289718

Dahlgardo · Sun Mar 08, 2020 4:18 pm

Someone83 wrote:
First 737-700 in the new livery, with the mask

https://www.flickr.com/photos/shanair/49631289718

They should get rid of those billboard titles and find another more classy way to display their name.

They are absolutely horrible.

shamrock350 · Sun Mar 08, 2020 4:30 pm

Not sure about the racoon mask on the 737, trying to fit a curved design over very angular cockpit windows doesn't work.

I know Airbus didn't invent the cockpit window mask but this SAS version is pretty much identical, same curvature etc. At least Air Canada put their own spin on the design.

bgm · Sun Mar 08, 2020 4:35 pm

M564038 wrote:
The fat old pig doesn’t look quite as good as the Airbi in the new clothes, to put it mildly!

Someone83 wrote:
First 737-700 in the new livery, with the mask

https://www.flickr.com/photos/shanair/49631289718

Agreed! Lipstick (or in this case, mascara) on a pig. The SAS titles barely fit. :boggled:

At least they don't have to try on the -600 now it's retired.

questions · Sun Mar 08, 2020 5:14 pm

I always love how the marketing people talk up such a bland livery, e.g., how it evokes the brand, the airline’s heritage, it’s future, encapsulates the unique passenger experience, the spirit of its employees.

Sadly, imagination is no longer allowed to flourish within a lot of airlines, overtaken by the bean counters.

New Livery Team Guidelines
1. 95% of the fuselage must be white. Team has a lot of flexibility in selecting the exact shade of white
2. No more than two colors, in addition to white, can be utilized, with one of the two colors making up no less than 90% of the total non-white allocation
3. Livery design must be bold and unique, supporting the brand positioning. Be creative!
4. Go team go!

The new SAS livery is a victim of the bean counters.

intrance · Sun Mar 08, 2020 5:35 pm

This new SAS base color is NOT white. It is more silvery and more reminiscent of the sort of beige/cream of the old livery than it is of white.

It is still a large slab of one color but it could be worse.

Northpole · Sun Mar 08, 2020 5:43 pm

Mullion wrote:
We have had european white now we have european blue and white all very boring and non descript

and Delta-white ?

workhorse · Sun Mar 08, 2020 11:35 pm

questions wrote:
I always love how the marketing people talk up such a bland livery, e.g., how it evokes the brand, the airline’s heritage, it’s future, encapsulates the unique passenger experience, the spirit of its employees.

Looking at this livery and listening to the marketing spin around it (about how this white is not really white and how less color is more classy etc etc), I am starting to wonder if SAS has taken inspiration from a novel written a couple hundred years ago by a writer from the city close to their main hub. :biggrin:

questions · Mon Mar 09, 2020 12:01 am

workhorse wrote:
questions wrote:
I always love how the marketing people talk up such a bland livery, e.g., how it evokes the brand, the airline’s heritage, it’s future, encapsulates the unique passenger experience, the spirit of its employees.

Looking at this livery and listening to the marketing spin around it (about how this white is not really white and how less color is more classy etc etc), I am starting to wonder if SAS has taken inspiration from a novel written a couple hundred years ago by a writer from the city close to their main hub.

Totally hilarious! I had NOT read anything about the livery prior to my post. I just googled it, hours later.

“The new livery design is a symbol of our future, a more sustainable and competitive future for SAS, but one that also embraces our heritage. Travelers from Scandinavia will recognize their home, while global travelers will encounter the renowned feeling of the Nordics,” says Rickard Gustafson, President and CEO at SAS.

Customer analysis shows that travelers are proud to be part of the SAS community and that the unique blue color, which has become SAS’ signature, together with the logo, are among the strongest elements when travelers highlight their feelings towards the SAS brand.

In this spirit, the new livery embraces this unique relationship by extending the blue color of the tail further down the fuselage and by adding a new big silver SAS logo to the front of the aircraft.

“Crucial to the successful relationship with our travelers, is the thousands of SAS employees who provide passengers with top class travel experiences and service every day. They are the face of our brand and their commitment is key to a more sustainable and competitive future,” Rickard Gustafson says.

Source: https://www.sasgroup.net/newsroom/press-releases/2019/sas-presents-new-livery/

So predictable! LOL

okobjorn · Tue Mar 17, 2020 6:53 am

Does anybody know, if SAS will ratain any aircraft in the viking livery like OY-KBO (https://www.airliners.net/photo/Scandin ... fath9UBy6A)?
The most classic livery...

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