KLM launched its 100th Anniversary celebrations this morning with a unique call to all travelers:

https://www.youtube.com/watch?v=L4htp2xxhto

The company was founded on October 9th, 1919, today is exactly 100 days to go to 9th October 2019.

https://www.youtube.com/watch?v=BGR0Ckw_0_4

www.klm100.com

Both commercials are terrible. The first buys into the flight shaming nonsense which has become vogue of late and the second is unimaginative.

KLM’s anniversary efforts leave much to be desired. They have been outclassed by British Airways on all fronts.

KLDC10 wrote:

Both commercials are terrible. The first buys into the flight shaming nonsense which has become vogue of late and the second is unimaginative.

KLM’s anniversary efforts leave much to be desired. They have been outclassed by British Airways on all fronts.

Flight shaming is not nonsense. If the human race keeps on the way it has been going, pretty soon there won't be any more human passengers to transport anywhere.

spinotter wrote:

Flight shaming is not nonsense. If the human race keeps on the way it has been going, pretty soon there won't be any more human passengers to transport anywhere.

I do not wish to drag this thread too far off topic, but since it does pertain to the commercial linked by the OP, I will say this: Flying is more efficient than ever. Both Boeing and Airbus are making huge strides in the efficiency department. The green lobby has chosen the wrong target entirely.

KLDC10 wrote:

Both commercials are terrible. The first buys into the flight shaming nonsense which has become vogue of late and the second is unimaginative.

KLM’s anniversary efforts leave much to be desired. They have been outclassed by British Airways on all fronts.

I doubt BA could outclass Air Koryo if it tried these days. Environmental message is fantastic, well done KLM, for a true 100th birthday. BA, keep faking it!

KLDC10 wrote:

Flying is more efficient than ever. Both Boeing and Airbus are making huge strides in the efficiency department. The green lobby has chosen the wrong target entirely.

You are completely missing the point.

As long as air traffic growth outpaces the fuel efficiency gains in flight, the overall CO2 contribution of air transport to our environment continues to grow.
Society no longer accepts the growth in CO2 production by any sector, nor does society accept the 'exclusion' of taxes on aviation fuel.

Congratulations to KLM for being the first carrier to reach 100 years credibly and for being the first world carrier to call on the public for "Responsible" flying.
This is what you would expect from a leading responsible corporation.

Suggest you read the AF/KLM Corporate Social Responsibility Report.
https://www.airfranceklm.com/sites/defa ... _uk_dp.pdf

KLDC10 wrote:

Both commercials are terrible. The first buys into the flight shaming nonsense which has become vogue of late and the second is unimaginative.

KLM’s anniversary efforts leave much to be desired. They have been outclassed by British Airways on all fronts.

Instead of looking back how it once was (British Airways) KLM is a modern airline who tries to adapt the changes society is asking for.

factsonly wrote:

KLDC10 wrote:

Flying is more efficient than ever. Both Boeing and Airbus are making huge strides in the efficiency department. The green lobby has chosen the wrong target entirely.

You are completely missing the point.

As long as air traffic growth outpaces the fuel efficiency gains in flight, the overall CO2 contribution of air transport to our environment continues to grow.
Society no longer accepts the growth in CO2 production by any sector, nor does society accept the 'exclusion' of taxes on aviation fuel.

Congratulations to KLM for being the first carrier to reach 100 years credibly and for being the first world carrier to call on the public for "Responsible" flying.
This is what you would expect from a leading responsible corporation.

Suggest you read the AF/KLM Corporate Social Responsibility Report.
https://www.airfranceklm.com/sites/defa ... _uk_dp.pdf

Agreed!
Instead of shaming us for driving internal combustion engines and flying when and where we want I think law makers should look at the dirty process of getting these things made.

Well done KLM, Atleast your celebrations are legit unlike the airline that’s become a budget airline but doesn’t know it yet across the channel.

Poor attempt. Outclassed by BA, no question.

It’s damned obvious that they’re holding back some things until October 9. So the current videos are not the full Monty, so to speak.

bhxalex wrote:

Poor attempt. Outclassed by BA, no question.

KLDC10 wrote:

Both commercials are terrible. The first buys into the flight shaming nonsense which has become vogue of late and the second is unimaginative.

KLM’s anniversary efforts leave much to be desired. They have been outclassed by British Airways on all fronts.

Small problem with that: BA's 100th anniversary is in 2074

Back on topic, this is a very good message, but it doesn't have anything to do with their anniversary. Considering that's in October though, I still believe there's gonna be something more.

factsonly wrote:

KLM launched its 100th Anniversary celebrations this morning with a unique call to all travelers:

https://www.youtube.com/watch?v=L4htp2xxhto

The company was founded on October 9th, 1919, today is exactly 100 days to go to 9th October 2019.

https://www.youtube.com/watch?v=BGR0Ckw_0_4

http://www.klm100.com

KLM was founded October 7th 1919 and yesterday it is 100 days to go till 7 October 2019.

Though still 98 days to go before KLM exist for a century. I liked the video's expecially because they are down to earth (that's Dutch). It's also nice how they incorporated the 787-10 into the festivities kick-off video, though it arrived a day late.

spinotter wrote:

Flight shaming is not nonsense. If the human race keeps on the way it has been going, pretty soon there won't be any more human passengers to transport anywhere.

Cut the crap! Humanity can adapt easely to the changes.
Also please answer these two questions.
1) What is normal: a static climate or a changing climate.
2) What is the sea level change between glacial and interglacial peaks:
A) 1m/3ft B)10m/30ft C)100m/300ft.

Back on topic. I think KLM nicely showed their innovative spirit, by sponsoring TUDelft FlyingV concept studies. And by contributing to the SkyNRG biokerosine factory in Delfzijl, the Netherlands. And committing to procure 75.000mT biokerosine annually when the plant is operational.
Though I hope this Biokerosine differs a lot from the bio-stuff added to diesel and petrol. That is really bad for your engines, aka weekly fuel filter swaps.
The video also shows another part of KLM: they are also selling faster train tickets to and from Schiphol. KLM Bus & Train

Arrival of the first European B787-10 in KLM 100 Year livery on Sunday June 30, 2019:

https://www.youtube.com/watch?v=5ha0M484V8g

Update: they are adding the 100 year stickers to other aircraft as well. Spotted an Embraer wearing one and a 747. Would post photos, but not too sure how it works here.

Blankbarcode wrote:

Update: they are adding the 100 year stickers to other aircraft as well. Spotted an Embraer wearing one and a 747. Would post photos, but not too sure how it works here.

Had a feeling they would do that,95 had the same. So the retro is still on.

(pretty awesome) Video made by Amsterdam Schiphol Airport about the arrival of the B787-10:
https://www.youtube.com/watch?v=xF3DLhAvJrY

KLDC10 wrote:

spinotter wrote:

Flight shaming is not nonsense. If the human race keeps on the way it has been going, pretty soon there won't be any more human passengers to transport anywhere.

I do not wish to drag this thread too far off topic, but since it does pertain to the commercial linked by the OP, I will say this: Flying is more efficient than ever. Both Boeing and Airbus are making huge strides in the efficiency department. The green lobby has chosen the wrong target entirely.

No, you do not understand at all. Whether it is more efficient to fly or to motor or to sail, the human race has to settle down a little bit until their comings and goings do not degrade the planet too much. With telecommunications we can all visit together - would that not be less damaging to the biosphere? Whatever is least damaging we should go there. Plus we should all center our lives close to where we live, and not move around so such. Then all journeys could be made by bicycle and foot. Which I have done for the past year. You want more CO2, and ultimately a dead planet, you keep boosting aviation. That's all I'm saying.

factsonly wrote:

KLDC10 wrote:

Flying is more efficient than ever. Both Boeing and Airbus are making huge strides in the efficiency department. The green lobby has chosen the wrong target entirely.

You are completely missing the point.

As long as air traffic growth outpaces the fuel efficiency gains in flight, the overall CO2 contribution of air transport to our environment continues to grow.
Society no longer accepts the growth in CO2 production by any sector, nor does society accept the 'exclusion' of taxes on aviation fuel.

Congratulations to KLM for being the first carrier to reach 100 years credibly and for being the first world carrier to call on the public for "Responsible" flying.
This is what you would expect from a leading responsible corporation.

Suggest you read the AF/KLM Corporate Social Responsibility Report.
https://www.airfranceklm.com/sites/defa ... _uk_dp.pdf

Thank you for this posting. I know that we all love aviation, but in a great emergency some things have to be jettisoned. It's fun to move players around on a board game, but if we all have to move by pushing out CO2 behind us, the player moves are no longer innocuous, but poisonous. People on this a.net site should wake up to reality.

CFRPwingALbody wrote:

Though still 98 days to go before KLM exist for a century. I liked the video's expecially because they are down to earth (that's Dutch). It's also nice how they incorporated the 787-10 into the festivities kick-off video, though it arrived a day late.

spinotter wrote:

Flight shaming is not nonsense. If the human race keeps on the way it has been going, pretty soon there won't be any more human passengers to transport anywhere.

Cut the crap! Humanity can adapt easely to the changes.
Also please answer these two questions.
1) What is normal: a static climate or a changing climate.
2) What is the sea level change between glacial and interglacial peaks:
A) 1m/3ft B)10m/30ft C)100m/300ft.

Back on topic. I think KLM nicely showed their innovative spirit, by sponsoring TUDelft FlyingV concept studies. And by contributing to the SkyNRG biokerosine factory in Delfzijl, the Netherlands. And committing to procure 75.000mT biokerosine annually when the plant is operational.
Though I hope this Biokerosine differs a lot from the bio-stuff added to diesel and petrol. That is really bad for your engines, aka weekly fuel filter swaps.
The video also shows another part of KLM: they are also selling faster train tickets to and from Schiphol. KLM Bus & Train

Those vaunted KLM contributions of yours are nothing - nothing -compared to what needs to be done. Just like the traffic on the A4! Of course the earth's climate has shifted with sunspot cycles, irradiance amounts, even perhaps solar system dust. Why was it so warm when Greenland was colonized? What happened after when it got colder? But never before has the human race contributed so greatly to factors which induce climate change, nor has any other species of animals. Yes, the photosynthesizers ramped the O2 level up to its current levels and made our existence possible, but at some point the CO2 level may attain levels never before experienced in earth's history. Then what? And all in order to move our restless bodies and minds from one place to another equivalent place? Could we become more sessile? A partial solution.

spinotter wrote:

2) What is the sea level change between glacial and interglacial peaks:
A) 1m/3ft B)10m/30ft C)100m/300ft.

Given that large portions of the Netherlands are below sea level, any one of those answers has huge implications for the Dutch people. KLM’s concern about the impacts of accelerated rates of climate change are understandable.

I’m Australian and KLM was a pioneering airline that helped open our country to the world. I enjoyed both adverts.

Any chance we can move the co2/climate dribble to some other place?

While there probably is truth to the co2-climate link, it really is spoiling this and many other topics which are about anything other than that.

KLM has started placing (smaller) stickers on other aircraft as well. Here is PH-BFI 747-400:


Source: https://www.facebook.com/groups/Farewel ... 159296056/

Source: https://www.facebook.com/groups/Farewel ... 099298662/

spinotter wrote:

Plus we should all center our lives close to where we live, and not move around so such. Then all journeys could be made by bicycle and foot.

So in other words, I should quit my job? Got it. By the way, I drive a truck for a living.

Gangurru wrote:

I’m Australian and KLM was a pioneering airline that helped open our country to the world. I enjoyed both adverts.

Don't know if these are the ones you meant, but KLM should bring these back: https://www.youtube.com/watch?v=pxo15o4MSxY

AirKevin wrote:

spinotter wrote:

Plus we should all center our lives close to where we live, and not move around so such. Then all journeys could be made by bicycle and foot.

So in other words, I should quit my job? Got it. By the way, I drive a truck for a living.

What do you think, Mr/Mrs Truck Driver, that the human race can do to improve its chances of surviving?

Dutchy wrote:

Gangurru wrote:

I’m Australian and KLM was a pioneering airline that helped open our country to the world. I enjoyed both adverts.

Don't know if these are the ones you meant, but KLM should bring these back: https://www.youtube.com/watch?v=pxo15o4MSxY

I enjoyed the adverts linked at the start of the thread for the 100 year anniversary.

Those swan adverts were cute. Thanks for sharing. I watched them with the other half and we found ourselves wondering if the prices were in Euros or Guilders. How prices have changed over the years!

Gangurru wrote:

Dutchy wrote:

Gangurru wrote:

I’m Australian and KLM was a pioneering airline that helped open our country to the world. I enjoyed both adverts.

Don't know if these are the ones you meant, but KLM should bring these back: https://www.youtube.com/watch?v=pxo15o4MSxY

I enjoyed the adverts linked at the start of the thread for the 100 year anniversary.

Those swan adverts were cute. Thanks for sharing. I watched them with the other half and we found ourselves wondering if the prices were in Euros or Guilders. How prices have changed over the years!

Guldens, those were from the 90-ish. So divided by 2,20371 and you have Euro's, but remember that those adds aired 25years ago, so take into account inflation.

First, to close the climate discussion, I'll answer my questions.
A changing climate is normal, this century without human influence Sea level was expected to rise 0,2-0,5m. In the 100.000year glacial-interglacial cycle, sealevel changes more than 100meters. We are in a short warm period of a very cold 800.000year period.
CO2 levels have been very low the past 800.000 years. There was a short period were CO2 concentration was 1200ppm. Vegetation from the tropics could be found all over the globe.

Back on topic.
I think it's very nice KLM is decorating more planes with the 100years logo.
I also liked the KLM advertisement Dutchy posted.

Great news that the oldest airline in the world reached the 100-year mark. And - as a Dutch man- I’m glad it is the Flying Dutchman.

CFRPwingALbody wrote:

First, to close the climate discussion, I'll answer my questions.
A changing climate is normal, this century without human influence Sea level was expected to rise 0,2-0,5m. In the 100.000year glacial-interglacial cycle, sealevel changes more than 100meters. We are in a short warm period of a very cold 800.000year period.
CO2 levels have been very low the past 800.000 years. There was a short period were CO2 concentration was 1200ppm. Vegetation from the tropics could be found all over the globe.

Can we please discuss human-induced climate change somewhere else.

Dutchy wrote:

Can we please discuss human-induced climate change somewhere else.

I have to agree here, please keep this thread on topic.

IWMBH wrote:

Great news that the oldest airline in the world reached the 100-year mark. And - as a Dutch man- I’m glad it is the Flying Dutchman.

I agree.

Another KLM celebration video:

https://www.youtube.com/watch?time_cont ... tDrKsAmqrA

'Making mechanics weak in the knees'???



Holding hands !!

The date of 9th October, KLM's 100th birthday, is now quickly approaching. Unless I completely missed something, I am not aware of a special retro jet being prepared in a paint hangar somewhere. Would the "KLM 100 Years" stickers really be all that the first airline to turn 100 could imagine? So this is all? Or would they still have a trick up their sleeve?

At least KLM's 90th birthday was celebrated with a beautiful retro scheme on one of the 738s:



So for their 100th birthday, I had actually come to expect something even more special, like a 747 in the white/blue livery that the first 747-200B's were delivered in.



Does anybody have news?