But in that era I think DJs (VAs former code) cost base was significantly lower than QF. Can't really reverse that now.
And you risk losing many of the high yielding corporate customers if you go too far (eg. Removing free food from flex fares - oops already done that)
While the 77Ws might have been a good aircraft, given the number of route alterations I'm not sure if they've actually made money.
And Godfrey simply got lucky with Ansetts collapse. Had NZ put in another $50m i doubt DJ would have lasted beyond 2002.
The cost base can be whittled down, but it's a long a painful process for the staff.
Corporate's probably wouldn't miss meals on short haul, as long as they have lounge access. But lounges aren't really part of a LCC either, so you would think they would lose some of the higher yielding traffic.
The 77W's were pretty much it at the time, but for the number of routes to the U.S.A. at the time, they had too many. They had to fly them somewhere, it was just finding the right destinations and the ones they did try at the time, they had nothing else really suitable at the time. The only one that was really overkill were the 777's to Nadi.
If NZ had put another $50 million into Ansett, it would've simply been money burnt, Ansett was terminal and pumping more money into it would've been a total waste of resources. Though you are right about when DJ started, they could not have picked a better time with the Olympics, a tourism boom and Ansett dying, they were blessed there.