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Disney launching their own airline?

Posted: Mon Jul 01, 2019 4:17 pm
by flymco753
This isn't click-bait, but this isn't a resourceful article as well, but it's a very interesting concept that could really put Disney in the airline industry.

First off, here's the link to the article: https://justdisney.co/disney-launching- ... -airlines/

The article claims they would be "offering flights out of Orlando to and from major airport hubs including Detroit, Chicago, LaGuardia, and LAX."

Secondly, they cite that "The airlines will be “wrapped” with famous Marvel and princess themes to help celebrate your big trip. Disney is to stay competitive with rates that are just as affordable as South West Airlines and United. One perk that passengers can look forward to is if your staying at an onsite Disney resort within 48 hours of your flight, your first bag is checked free of charge for every passenger."

Now I said there's no validity in this article, but could Disney hypothetically enter the airline industry and survive with a model like this? What if it was a charter type airline where your ticket prices were incorporated with the package? Food for thought...

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 4:19 pm
by BravoOne
Well there have been so many Mickey Mouse airlines over the past 50 years they should fit right in! Sorry, I couldn't help myself:)

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 4:25 pm
by MO11
IF it were to happen, it would likely be a public charter, such as those offered by Apple Vacations or Vacation Express, with the actual flying contracted to an existing carrier.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 4:30 pm
by thekorean
MO11 wrote:
IF it were to happen, it would likely be a public charter, such as those offered by Apple Vacations or Vacation Express, with the actual flying contracted to an existing carrier.

That’s what I was thinking. Probably something for families with decent bit of money to spend.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 4:44 pm
by NW747-400
Disney is a very conservative company with regard to protecting the brand image. I just can’t see them creating a branded airline product because the damage to the brand resulting from an accident or incident would take years to repair, even if the Disney name is slapped on the side of a charter fleet.

This was one of the biggest obstacles to launching Disney Cruise Line, which actually operates under a different name dba Disney Cruise Line.

Carnival shelved it’s airline for the same issue: damage to the brand in the event of an incident.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 4:48 pm
by flyfresno
NW747-400 wrote:
Disney is a very conservative company with regard to protecting the brand image. I just can’t see them creating a branded airline product because the damage to the brand resulting from an accident or incident would take years to repair, even if the Disney name is slapped on the side of a charter fleet.

This was one of the biggest obstacles to launching Disney Cruise Line, which actually operates under a different name dba Disney Cruise Line.

Carnival shelved it’s airline for the same issue: damage to the brand in the event of an incident.


Not to mention damage from the standard CS and delay issues that almost all airlines experience. If Disney were to do this, they would need a very expensive support system in place to make sure flights always went very close to on time as well as the cream of the crop of crew and agents to ensure a “Disney” level of service (which might even need to be above the likes of Singapore). For a small airline without economies of scale, seems like a difficult and pricey prospect.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 4:51 pm
by flyfresno
NW747-400 wrote:
Carnival shelved it’s airline for the same issue: damage to the brand in the event of an incident.


Hahaha I find it ironic that the “Walmart” of the seas is worried about brand image.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:00 pm
by sonicruiser
NW747-400 wrote:
Disney is a very conservative company with regard to protecting the brand image. I just can’t see them creating a branded airline product because the damage to the brand resulting from an accident or incident would take years to repair, even if the Disney name is slapped on the side of a charter fleet.

This was one of the biggest obstacles to launching Disney Cruise Line, which actually operates under a different name dba Disney Cruise Line.

Carnival shelved it’s airline for the same issue: damage to the brand in the event of an incident.


I actually disagree on that. With airlines, brand damage can cause pax to fly a different airline but I doubt an accident with a Disney plane would affect anything more than the airline itself (ie. Like the overall brand). I am skeptical Disney as a company would take a hit to brand damage because there really aren't a ton of competitors to Disney the way there are for airlines. You're either going to visit Disney or you're not. Yeah the airline might be shut down or pax would fly some other airline to Orlando but Disney as a company is not going under, at least not because of this airline. Someone who wants to visit Disney will still do it regardless of what airline they fly to get there.

As far as the actual idea goes, it has novelty written over it. They will have a hard time competing with the likes of the US3 these days as MCO becomes trapped in the strange middle ground of an airport that is the busiest non-hub in the country after LAS. DL alone has anywhere between 12-17x frequencies a day just to ATL, saying nothing about the explosive growth of LCC here as well. I will say that as an MCO local, I have been craving some airline to build up a hub here, but I guess I should be careful what I wish for since the competitive battleground that is MCO has some of the lowest fares in the country which I love as someone based here. I guess time will tell what becomes of this Disney airline.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:04 pm
by NW747-400
flyfresno wrote:
NW747-400 wrote:
Carnival shelved it’s airline for the same issue: damage to the brand in the event of an incident.


Hahaha I find it ironic that the “Walmart” of the seas is worried about brand image.


HA! That’s true now, but their brand image in the 1990’s was much different. Carnival was on the cutting edge of ship design and product offerings. Everyone wanted to sail Carnival. Now they have an image of floating norovirus Petri dishes thanks to incidents like Carnival Triumph. Perfect example to segue back to topic: brand tarnishing and why I can’t ever see Disney launching an airline.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:06 pm
by LAX772LR
sonicruiser wrote:
MCO becomes trapped in the strange middle ground of an airport that is the busiest non-hub in the country after LAS.

Which is of course, a complete misnomer, as both airports have airlines that specifically schedule connecting flights with calculated transfer flow, making them hubs in every sense of the word.

Heck, multiple airlines at MCO; both domestically and internationally.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:11 pm
by Bricktop
BravoOne wrote:
Well there have been so many Mickey Mouse airlines over the past 50 years they should fit right in! Sorry, I couldn't help myself:)

Bravo, BravoOne!

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:12 pm
by flyfresno
sonicruiser wrote:
NW747-400 wrote:
Disney is a very conservative company with regard to protecting the brand image. I just can’t see them creating a branded airline product because the damage to the brand resulting from an accident or incident would take years to repair, even if the Disney name is slapped on the side of a charter fleet.

This was one of the biggest obstacles to launching Disney Cruise Line, which actually operates under a different name dba Disney Cruise Line.

Carnival shelved it’s airline for the same issue: damage to the brand in the event of an incident.


I actually disagree on that. With airlines, brand damage can cause pax to fly a different airline but I doubt an accident with a Disney plane would affect anything more than the airline itself (ie. Like the overall brand). I am skeptical Disney as a company would take a hit to brand damage because there really aren't a ton of competitors to Disney the way there are for airlines. You're either going to visit Disney or you're not. Yeah the airline might be shut down or pax would fly some other airline to Orlando but Disney as a company is not going under, at least not because of this airline. Someone who wants to visit Disney will still do it regardless of what airline they fly to get there.

As far as the actual idea goes, it has novelty written over it. They will have a hard time competing with the likes of the US3 these days as MCO becomes trapped in the strange middle ground of an airport that is the busiest non-hub in the country after LAS. DL alone has anywhere between 12-17x frequencies a day just to ATL, saying nothing about the explosive growth of LCC here as well. I will say that as an MCO local, I have been craving some airline to build up a hub here, but I guess I should be careful what I wish for since the competitive battleground that is MCO has some of the lowest fares in the country which I love as someone based here. I guess time will tell what becomes of this Disney airline.


The top reason that Disney created the “Magical Express,” the bus that transports guests to/from Disney resorts for free (well, included with a room), is they don’t want them renting a car and then spending money “off property.” Food delivery services, amazon, and lyft/uber have challenged this, but it’s still mostly true. So, the question would be, how can Disney use an airline to not only help attract people to visit WDW, but also spend more money at Disney owned outlets? I’m guessing they would build their own terminal in MCO to accomplish this, but does an airline add enough additional revenue beyond the ticket?

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:15 pm
by flyfresno
NW747-400 wrote:
flyfresno wrote:
NW747-400 wrote:
Carnival shelved it’s airline for the same issue: damage to the brand in the event of an incident.


Hahaha I find it ironic that the “Walmart” of the seas is worried about brand image.


HA! That’s true now, but their brand image in the 1990’s was much different. Carnival was on the cutting edge of ship design and product offerings. Everyone wanted to sail Carnival. Now they have an image of floating norovirus Petri dishes thanks to incidents like Carnival Triumph. Perfect example to segue back to topic: brand tarnishing and why I can’t ever see Disney launching an airline.


I’m also not sure how much it would hurt their other brands. Carnival might be a total s%#tshow, but Holland America, which is owned by them, is considered one of the top major cruise lines for service and has a very loyal following.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:24 pm
by flymco753
flyfresno wrote:
but does an airline add enough additional revenue beyond the ticket?
If they bundle the air fare with the other park amenities, they could probably get away with charging more if people are more attracted to booking literally everything under one reservation. They could essentially take you from the second you see the ticket counter at the airport you leave from until you grab your bag at your original destinations baggage claim which some families may want to pay for. However, this is very risky and they wouldn't be appealing to budget travelers since they normally buy tickets on Frontier, Allegiant, or Spirit and find a cheap hotel or villa/house off property with a rental car and use a Walmart to buy food for their stay.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:27 pm
by enilria
flymco753 wrote:
This isn't click-bait, but this isn't a resourceful article as well, but it's a very interesting concept that could really put Disney in the airline industry.

First off, here's the link to the article: https://justdisney.co/disney-launching- ... -airlines/

The article claims they would be "offering flights out of Orlando to and from major airport hubs including Detroit, Chicago, LaGuardia, and LAX."

Secondly, they cite that "The airlines will be “wrapped” with famous Marvel and princess themes to help celebrate your big trip. Disney is to stay competitive with rates that are just as affordable as South West Airlines and United. One perk that passengers can look forward to is if your staying at an onsite Disney resort within 48 hours of your flight, your first bag is checked free of charge for every passenger."

Now I said there's no validity in this article, but could Disney hypothetically enter the airline industry and survive with a model like this? What if it was a charter type airline where your ticket prices were incorporated with the package? Food for thought...

They seriously considered it around 2009-2010 timeframe, but decided against it because the airline business generally does not create sufficient margins to support what Wall Street asks of Disney. Also, if Disney did this, the other airlines would cut capacity and little would be accomplished as the goal is mostly to increase throughout to WDW.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:30 pm
by continental004
Oh hell no...Disney Airlines is gonna be overpriced af just like the theme parks.

No thanks, thank u next.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:33 pm
by LightChop2Chop
This is one biz the mouse should stay out of. margins are way too low even if they intent is to control the entire experience. they should Just keep putting their branding on WS, AS and others and that shall be more than sufficient.

Then again, many of us though it was a bad idea for Amazon to get into the airplane biz but so far so good for them.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:34 pm
by sonicruiser
LAX772LR wrote:
Which is of course, a complete misnomer, as both airports have airlines that specifically schedule connecting flights with calculated transfer flow, making them hubs in every sense of the word.

Heck, multiple airlines at MCO; both domestically and internationally.


The only airline I would seriously consider to have any kind of hub at MCO is maybe B6, and a weak one at that.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:38 pm
by enilria
flymco753 wrote:
This isn't click-bait, but this isn't a resourceful article as well, but it's a very interesting concept that could really put Disney in the airline industry.

First off, here's the link to the article: https://justdisney.co/disney-launching- ... -airlines/

The article claims they would be "offering flights out of Orlando to and from major airport hubs including Detroit, Chicago, LaGuardia, and LAX."

Secondly, they cite that "The airlines will be “wrapped” with famous Marvel and princess themes to help celebrate your big trip. Disney is to stay competitive with rates that are just as affordable as South West Airlines and United. One perk that passengers can look forward to is if your staying at an onsite Disney resort within 48 hours of your flight, your first bag is checked free of charge for every passenger."

Now I said there's no validity in this article, but could Disney hypothetically enter the airline industry and survive with a model like this? What if it was a charter type airline where your ticket prices were incorporated with the package? Food for thought...


Also, when Disney Cruises began it was a licensee arrangement with Premier Cruises I think. Premier realized that the cruise business has too low of margins to support paying Disney a big brand license fee and dropped the deal for a cheaper Universal deal. Disney offered it to other lines and nobody would agree to their terms. Only then did Disney start their own line. I would expect the same here if this were serious.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:45 pm
by KarlB737
BravoOne wrote:
Well there have been so many Mickey Mouse airlines over the past 50 years they should fit right in! Sorry, I couldn't help myself:)


First thing I thought of was Hooter's Air and we know how well that came and went.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 5:48 pm
by flyfresno
flymco753 wrote:
flyfresno wrote:
but does an airline add enough additional revenue beyond the ticket?
If they bundle the air fare with the other park amenities, they could probably get away with charging more if people are more attracted to booking literally everything under one reservation. They could essentially take you from the second you see the ticket counter at the airport you leave from until you grab your bag at your original destinations baggage claim which some families may want to pay for. However, this is very risky and they wouldn't be appealing to budget travelers since they normally buy tickets on Frontier, Allegiant, or Spirit and find a cheap hotel or villa/house off property with a rental car and use a Walmart to buy food for their stay.


Other than the self-catering aspect (which can now be done via amazon and other delivery services), the ironic thing about this is you have to save a TON to make up for the cost of a car, gas, and parking, or lyfts/ubers. Some off property hotels offer free shuttles, but they are often timed terribly and don’t usually go to every park. Add in extra magic hour for on-property guests (which often means you can spend 5-6 extra hours in the parks and go on 15-20+ more rides during a week stay), and off-property does not usually make sense unless all the value resorts are sold out. This is based on being a pass holder over multiple years and trying it both ways multiple times. Ok, enough off topic :-) Can you tell I have a passion for WDW?

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 6:11 pm
by Revelation
BravoOne wrote:
Well there have been so many Mickey Mouse airlines over the past 50 years they should fit right in! Sorry, I couldn't help myself:)

That's one Goofy suggestion...

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 6:15 pm
by GalebG4
Disney’s airline is most probably going to be charter airline for Disney’s resorts or cruise line package. So it would make sense for west coast SNA airport and east coast MCO airport.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 6:26 pm
by kjeld0d
I think its safe to assume alcohol will be banned? "Disruptive passenger escorted from Disney Airlines flight" is probably something they don't want to see.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 6:29 pm
by ilovelamp
No regional airline flies an aircraft that can make LAX or even Denver (certain times of the year) from MCO. This part of the equation is probably more about buying pilots rather than aircraft.

Lastly, getting to Disney World cheers people up, largely after bad airline and travel experiences. That won’t be possible if Disney is the one transporting them so I think in the long run this hurts the brand.

I applaud the vision but they should stick to what they do best.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 6:34 pm
by flyfresno
ilovelamp wrote:
No regional airline flies an aircraft that can make LAX or even Denver (certain times of the year) from MCO. This part of the equation is probably more about buying pilots rather than aircraft.

Lastly, getting to Disney World cheers people up, largely after bad airline and travel experiences. That won’t be possible if Disney is the one transporting them so I think in the long run this hurts the brand.

I applaud the vision but they should stick to what they do best.


I'm guessing they are referring to an airline like Alaska as "regional" (vs SkyWest or Compass). This is another often confused term for people outside the industry, like "direct" (vs nonstop) or "runway" (vs ramp or taxiway).

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 6:35 pm
by knope2001
I don’t think potential liability for Disney is so much in the “The brand will suffer if Air Disney ever crashes” or “A dirty Air Disney aircraft will tarnish their shiny image”. Planes almost never crash and (at least in theory) they could hold the Air Disney guest experience to the same polished level as the on-property standard of service and cleanliness. What is a much greater liability is the inevitable service disruption even the most perfect airline will encounter relatively often – weather, ATC congestion or failure, mechanical issues, etc. Customers will expect to be taken care of in a way they do not now – “I already paid Disney for a room tonight, and it’s Disney’s fault I’m stuck in Detroit and not in Orlando”. Big financial exposure to make things “right” by covering (or refunding) hotel costs, park pass fees, etc. that they are not on the hook for now because it will be Disney’s fault. And disruptions like this are hardly uncommon.

From a broad level it’s absolutely true that crappy airline return on investment might well make this a non-starter, no further questions asked. But if they did deeper due-diligence this sort of exposure would have to be a big red flag, notably more than the tiny chance of a crash or the reputation danger of a surly flight attendant.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 6:36 pm
by lavalampluva
As if there are not enough flights between NYC and Orlando.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 6:43 pm
by flyingfromcvg
Potential brand damage is a compelling argument against the idea but it’s likely the only serious one. Disney commands such a premium from its guests margin will not be an issue. Vertical integration helps to level out the lows. Airfare expensive causing more people to drive and less likely to stay on property? Take the loss on the airfare and get people locked on property. Airfare dirt cheap and lower than you want to charge? Leverage theming and exclusive experience package opportunities and charge a revenue premium. I also think if Disney did this it would be a comfortable ride. This won’t be Apple Vacations cattle-class charter. It will likely be better than most US carriers.

Don’t underestimate Disney and their ability to separate their stark-raving-mad fans from their money. People don’t just pay for value and convenience. They pay because it’s Disney. Remember this is the company that charges $150-$250 a night for the equivalent of a Motel 6 room and $250-$400 for Hampton Inn-ish accommodations.

Not saying it will happen or that it’s the best use of their investment. But people dismissing Disney’s ability to make that work are seriously underestimating them and the voraciousness of their fans.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 6:54 pm
by twicearound
flyfresno wrote:
NW747-400 wrote:
flyfresno wrote:

Hahaha I find it ironic that the “Walmart” of the seas is worried about brand image.


HA! That’s true now, but their brand image in the 1990’s was much different. Carnival was on the cutting edge of ship design and product offerings. Everyone wanted to sail Carnival. Now they have an image of floating norovirus Petri dishes thanks to incidents like Carnival Triumph. Perfect example to segue back to topic: brand tarnishing and why I can’t ever see Disney launching an airline.


I’m also not sure how much it would hurt their other brands. Carnival might be a total s%#tshow, but Holland America, which is owned by them, is considered one of the top major cruise lines for service and has a very loyal following.


Same for Princess. They're known for being quite lux in the cruise world. While Carnival itself is a tacky mess, their other subsidiaries don't seem to suffer.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 6:57 pm
by SierraPacific
I think that this is a winning combo. Disney has successfully over the past decade made going to Disney a pain in the ass for everyone that doesn't stay in the hotels/buy the whole package so getting people to add a flight onto a 5k+ vacation package isn't a big sell (I would wager that themed flights would be a huge selling point actually).

I could see them buying Silver Airways to get a certificate with employees already based in Florida and buy a couple of 737's or A320's.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 7:07 pm
by ual763
Keep in mind, most problems come from misconnects. This would not be a connecting airline. All direct P2P flights. If anyone could make it work, it would be Disney. I could eventually see charters from the UK being very successful on Disney Airlines with the number of British tourists to Disney.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 7:12 pm
by ual763
This could actually be one of the few instances where an airline such as Disney could charge $100-$200 more than their competition (US3, SWA, B6, etc.) and people would gladly pay it, especially if packaged together with everything else. Talk about a gold mine for Disney.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 7:12 pm
by superjeff
The comparison to Carnival is off, as they own a whole bunch of other lines, including Princess, Holland America, and others, in various price classes. The merger of Carnival Airlines with Pan Am II was to create a bigger, stronger airline that could compete. it backfired, as we all know 20 years on.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 7:22 pm
by BrianDromey
NW747-400 wrote:
Disney is a very conservative company with regard to protecting the brand image. I just can’t see them creating a branded airline product because the damage to the brand resulting from an accident or incident would take years to repair, even if the Disney name is slapped on the side of a charter fleet.

This was one of the biggest obstacles to launching Disney Cruise Line, which actually operates under a different name dba Disney Cruise Line.

Carnival shelved it’s airline for the same issue: damage to the brand in the event of an incident.


Why are there Disney branded aircraft flying around the skies? Surely they could crash and tarnish the brand? Probably not to the same extent, but I can image the news networks putting a burning/wrecked Micky mouse aircraft tail on the news reel for days, I suspect "Alaska", "China Eastern" or "WestJet" would barely get mentioned if one of their special livery aircraft were involved. "TERROR ON DISNEY FLIGHT"

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 7:26 pm
by catiii
NW747-400 wrote:
Disney is a very conservative company with regard to protecting the brand image. I just can’t see them creating a branded airline product because the damage to the brand resulting from an accident or incident would take years to repair, even if the Disney name is slapped on the side of a charter fleet.

This was one of the biggest obstacles to launching Disney Cruise Line, which actually operates under a different name dba Disney Cruise Line.

Carnival shelved it’s airline for the same issue: damage to the brand in the event of an incident.


Carnival shelved its airline because they couldn't make the economics work. There's no more brand risk here for Disney then there was when that tragic incident happened at the Grand Floridian when a young guest was killed by an alligator. People have short memories. As far as the economics go, Disney has shown that customers will pay for just about anything. They can definitely make it work, especially in an opaque pricing structure that comes with packaging.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 7:26 pm
by NW747-400
superjeff wrote:
The comparison to Carnival is off, as they own a whole bunch of other lines, including Princess, Holland America, and others, in various price classes. The merger of Carnival Airlines with Pan Am II was to create a bigger, stronger airline that could compete. it backfired, as we all know 20 years on.


I think it’s very much relevant. We’re discussing Carnival Cruise Line as a stand-alone brand, not Carnival Corporation & plc, the holding company to various other brands including CCL.

While all owned by Carnival Corporation, the lines each have individual management teams, brand identities and product offerings.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 7:29 pm
by Slash787
So well is it going to be Airbus or Boeing?

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 7:34 pm
by catiii
NW747-400 wrote:
superjeff wrote:
The comparison to Carnival is off, as they own a whole bunch of other lines, including Princess, Holland America, and others, in various price classes. The merger of Carnival Airlines with Pan Am II was to create a bigger, stronger airline that could compete. it backfired, as we all know 20 years on.


I think it’s very much relevant. We’re discussing Carnival Cruise Line as a stand-alone brand, not Carnival Corporation & plc, the holding company to various other brands including CCL.

While all owned by Carnival Corporation, the lines each have individual management teams, brand identities and product offerings.


And as someone who flew for Carnival, I can tell you it had nothing to do with potential reputational damage to the brand for why we went out of business. The economics didn't work.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 7:36 pm
by LightChop2Chop
Slash787 wrote:
So well is it going to be Airbus or Boeing?


Can you imagine a couple of 330neos plying JFK/ORD/IAD/BOS-MCO. Airbus will do a sweat deal on those I bet

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 7:40 pm
by santi319
And flying to LGA using what slots exactly? #fakenews

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 7:48 pm
by Seabear
I follow several Disney-related websites and have never heard of this one...and nobody else has picked up on this "rumor".

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 7:53 pm
by compensateme
The article left out the pricing. It's Disney, after all.

-- Disney characters greet your arrival and departure flights! Have an Official Photographer of the Walt Disney World Resort commemorate this moment for just $49 per portrait!
-- Disney-themed boarding music. For just $9.95, guests can personally select which songs are played during boarding and deplaning. Get a shout out from Mickey himself for just $9.95 more!
-- Be the first to board with your very own personalized greeting from Disney characters, starting at just $99 per person.
-- Enjoy Disney's latest streaming entertainment from your very own seatback for just $29.95 per flight!
-- And don't forget... if you're staying onsite, your first checked bag is FREE! Please note, a nominal $50 handling charge will apply.
-- And because we here at the Walt Disney World Resort care about the environment, an automatic $30 per passenger (per direction) will be assessed so that we can do the right thing and provide carbon offsetting. Our first month's donation will go toward landscaping at the new Star Wars Land.

MEALS:
Straight from Liberty Square in the Magic Kingdom, the Monte Cristo sandwich - $19.95. It comes with a bag of Doritos, famously created at our Disneyland resort. Get a taste of that history for just $4.

DRINKS:
12 oz. Coca-Cola products, just $5 each. An additional $1 Environmentally Responsible Recycling Fee will be collected.
8 oz. Dasani water, just $4. An additional $1 Environmentally Responsible Recycling Fee will be collected.

DESSERTS:
Mickey Premium Ice Cream Bars - $12
Warm Churros - $10
Strawberry Fruit Bars - $10

Slash787 wrote:
So well is it going to be Airbus or Boeing?


It's Disney. Ex-SQ, MH and LH A380.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 8:03 pm
by UWPAviation
If anything why not just charter flights.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 8:12 pm
by smokeybandit
I mean Disney has found a way to fill cruise ships with insanely expensive fares, they may be able to do the same with an airline.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 8:12 pm
by lightsaber
I'm not seeing the business case. I could see WN or DL with a dedicated mouse livery fleet.

sonicruiser wrote:
LAX772LR wrote:
Which is of course, a complete misnomer, as both airports have airlines that specifically schedule connecting flights with calculated transfer flow, making them hubs in every sense of the word.

Heck, multiple airlines at MCO; both domestically and internationally.


The only airline I would seriously consider to have any kind of hub at MCO is maybe B6, and a weak one at that.

FAA definitions (from a dead tree book on my shelf):
30% of outgoing traffic transfers, a spoke.
30% to 70% of outgoing traffic connecting traffic, a hub
>70% of traffic connecting traffic, a wayport.

I'd guess MCO is a spoke.

Lightsaber

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 8:13 pm
by aircatalonia
For an extra $10 you get to travel in the wheel well for a true Walt Disney experience

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 8:24 pm
by PSAatSAN4Ever
BravoOne wrote:
Well there have been so many Mickey Mouse airlines over the past 50 years they should fit right in! Sorry, I couldn't help myself:)


I bow down to you and this comment. You win the internet today. I love it.

Disney's costs of running these planes will NEVER be lower than the majors or the minors, and that's Disney's bottom line. There is no "prestige" in having your own airline anymore; passengers to your amusement parks want to get there as cheaply as possible. Carriers know the Orlando market well, and they've got the market already covered. That's their job, and it has generally been a profitable business venture for a long time.

Running one's own airline - especially one whose name and image are inexorably linked to something that is NOT an airline - leaves one with the chance of multiple headaches:

1) Fleet plans
2) Lease or own?
3) Crew hiring and training
4) Mechanical service hiring, training, and/or outsourcing
5) Business model that shows profitability through thick and thin

and my personal pièce de résistance,

6) Selling to potential investors the idea of taking money for future movie/park/research projects and dumping it into an airline.

I just can't imagine this ever happening.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 8:24 pm
by aviationaware
Will a Disney World annual pass also give me free year round flights to MCO? That might be an offer I'd be interested in.

Re: Disney launching their own airline?

Posted: Mon Jul 01, 2019 8:27 pm
by flymco753
aircatalonia wrote:
For an extra $10 you get to travel in the wheel well for a true Walt Disney experience
Soarin over America :lol: