The table below shows trends in inbound tourism for the period 2003 to 2018 based on the Office for National Statistics International Passenger Survey. The number of visits in 2018 fell 3% (from the 2017 record) to 37.9 million, after several years of growth since 2010.
The value of spending also decreased by 7% (compared to 2017) to £22.90 billion. Average spend per visit was £604 in 2018, down from £625 per visit in 2017.
The number of visitor nights spent in the UK fell by 7% in 2018 to 266 million, with the average number of nights per visit declining to 7.0 (from 7.3 in 2017).
In a low margin, capital intensive industry like Aviation planning which routes to add, retain or strike is not at all easy,