emuwarveteran
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AA's advertising causes controversy in Poland

Fri Aug 16, 2019 12:00 am

AA's "Summer 2020 Route Announcement" ad has caused controversy in Poland due to its choice of promoting the new KRK destination with vodka. Translated parts of an article from Business Insider:

"The world's biggest airline, American Airlines, is promoting its new route between Chicago and Kraków, which will be launched in May 2020. The company has produced an advertisement based on the ASMR trend - and seemingly also on simple stereotypes. The ad tells people to come to Kraków in order to... have some vodka with a friend.

- This is stereotypical and arrogant in its own way. Apparently the creative director could only think of vodka when hearing the word Kraków, which says quite a lot about his intelligence - says Jacek Kotarbiński, a marketing expert.

- Pretty much every single European country is associated with some type of alcohol. Maybe this would have made sense if Hungary was represented by Tokay wine and the Czech Republic by beer, but they aren't. This ad uses a cheap stereotype to describe the city that is Kraków. The basic idea for the advertisement is quite interesting, and it's a shame that they had to represent this city as such - he adds.

Even the government of Kraków has something to say about the ad, whose concept "absolutely doesn't fit in with the touristic and promotional policy of the city".
- We are talking about a city which is a modern center of academics, in the Organization of World Heritage Cities and the European Capital of Gastronomic Culture for 2019 - says Iga Chylicka from the Urząd Miasta, which is responsible for culture and tourism-related affairs. - All of this was forgotten about by the specialists from this airline, who would rather use heavily outdated stereotypes about our country. - she continues."
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HP69
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 12:07 am

Seems like even more bad press for AA.
 
alasizon
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 12:19 am

Poland is known for having lots of bars (and half decent vodka) and a lot of the tourists who go to Krakow go to Old Town which is packed with bars and cafes.
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TheFlyingDisk
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 12:29 am

Maybe the city of Krakow & Poland should be blamed for ineffective marketing.

Honestly, plenty of other more valid things to be outraged about!
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RWA380
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 12:56 am

Over reaction IMHO. Change the word stereotypical to traditional & now it's a different sentence. Poland has a long history with potato vodka & honestly one of the better vodkas that my friends enjoy is from Poland. BELVEDERE.

I don't drink, so I have no personal experience, I wouldn't know good vodka if I tasted it, last stuff I ever drank was bottled in Hood River OR. I get the city of Krakow's view, but honestly if they are trying to attract the average American tourist, Vodka is about one of the few things people associate with Poland. Well that & sausage, maybe the ad could have read, "Meet a buddy for some
sausage" instead?

Seriously, Was the ad uninformed? Probably, I didn't know Krakow was a center for higher learning until today & I doubt the average American would either. I think the advertising agency is pandering to the lowest common denominator in the US advertising. It is unfortunate they chose to overlook the beauty of a city such as this. Poland in general was a place many of my clients enjoyed over other countries they visited in Europe.

But to ignore the fact that in 2017, The USA imported more vodka from Poland than Russia will indicate that Vodka is no small amount of their exports - https://www.thrillist.com/spirits/vodka ... not-russia

Sweden: 14,304,340 proof gallons, or 37 percent of total vodka imports.
France: 9,203,091 proof gallons, or 23 percent of total vodka imports.
The Netherlands: 4,359,949 proof gallons, or 11 percent of total vodka imports.
Poland: 2,982,358 proof gallons, or 7 percent of total vodka imports.
Latvia: 2,913,510 proof gallons, or 7 percent of total vodka imports.
United Kingdom: 2,249,924 proof gallons, or 5.8 percent of total vodka imports.
Finland: 587,981 proof gallons, or 1.5 percent of total vodka imports.
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PSAatSAN4Ever
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 1:05 am

Ironic to me, given that Grey Goose vodka is one of the finest representations of "little water" available today.

Actually doubly ironic to me, given that a neck-and-neck tie would have to go to Chopin brand, also from Poland.

It may only be 7% of the total imported, but it most definitely is the REALLY good stuff one only finds among the locals of a country!

Sometimes the advertising concept works. "Come to Germany and have a beer with an old friend". "Come to Italy and enjoy a glass of vino with an old friend". "Come to Greece and enjoy a glass of Ouzo with an old friend". However, given that these are all countries and not individual cities, perhaps the city is indeed afraid of being associated with alcohol abuse. Whether their fears are justified or not, I would argue that's between AA and the city. Hopefully this business venture will overcome this minor speed bump and get down to the business of recording profits ASAP. Change the slogan, move on, and get the money flowing!!
 
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Super80Fan
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 1:28 am

Yawn. Welcome to 2019, where everyone is offended by everything.
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DXTraveler
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 1:29 am

So they have perpetually offended types too. Glad to see we aren't the only ones.
 
jumbojet
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 1:44 am

alasizon wrote:
Poland is known for having lots of bars (and half decent vodka) and a lot of the tourists who go to Krakow go to Old Town which is packed with bars and cafes.



There's a lot more to Krakow than just the Old Town and bars and cafes.
 
alasizon
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 1:45 am

jumbojet wrote:
alasizon wrote:
Poland is known for having lots of bars (and half decent vodka) and a lot of the tourists who go to Krakow go to Old Town which is packed with bars and cafes.



There's a lot more to Krakow than just the Old Town and bars and cafes.


Not saying there isn't but that is one of the "must stop at" areas of Krakow for tourists.
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jumbojet
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 1:46 am

Super80Fan wrote:
Yawn. Welcome to 2019, where everyone is offended by everything.


Sorry but it is actually a pretty crappy piece of advertising. If thats all AA can think of, Vodka, when it comes to advertising its new service to Krakow, than they have a problem.

Google top ten things to do in Krakow. Interesting in that drinking Vodka isnt one of them. Shame on AA. Very sloppy work.
 
ORDfan
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 1:54 am

jumbojet wrote:
Super80Fan wrote:
Yawn. Welcome to 2019, where everyone is offended by everything.


Sorry but it is actually a pretty crappy piece of advertising. If thats all AA can think of, Vodka, when it comes to advertising its new service to Krakow, than they have a problem.

Google top ten things to do in Krakow. Interesting in that drinking Vodka isnt one of them. Shame on AA. Very sloppy work.


I'm with SuperFan on this one... all this noise is seems like quibbling to me. I found out about this from Polish relatives, who thought the whole ASMR thing quite clever and funny. I happen to agree.

Don't worry AA - no harm, no foul. Lighten up, everybody...sheesh.

Have a shot for me.

Na zdrowie,
-fan
 
ltbewr
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 1:54 am

I live in an town and area in New Jersey with a lot of Polish birth and descendants around and for sure many, but not all, love and drink a lot of vodka, enforcing the stereotype. But in an ad for travel to a country, one has to think about how what may be ok is offensive to others. It also get into a lack of diversity, a lack of research, a lack of thinking out by the decision makers in those businesses.
 
AtomicGarden
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 1:56 am

Advertising that "we'll fly to the European Capital of Gastronomic Culture for 2019 -- in 2020" doesn't work too well either. Booze and food are part of my "to do" list in any country I visit. I'll be in the UK next year and plan to visit many pubs and drink some scotch, even if I'm not a really whisky person. Will Brits be offended by that?
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alasizon
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 2:02 am

jumbojet wrote:
Super80Fan wrote:
Yawn. Welcome to 2019, where everyone is offended by everything.


Sorry but it is actually a pretty crappy piece of advertising. If thats all AA can think of, Vodka, when it comes to advertising its new service to Krakow, than they have a problem.

Google top ten things to do in Krakow. Interesting in that drinking Vodka isnt one of them. Shame on AA. Very sloppy work.


Googled It; third item that comes up in the Google "top things to do" is the Main Square (again, filled with bars and cafes). First link is from USNews; item number one is Auschwitz (certainly not any good advertising to be had there), item number two is Main Square, items three and four are religious chapels (again no good advertising there without offending someone), item five is Schindler's factory (again, not a good thing to advertise), item six is the giant salt mine and item seven is the Polish Aviation museum.

The second link is from Trip Advisor, item number 7 is a pub crawl through downtown Krakow and under the "Food, Wine & Nightlife" section, the top four feature two Vodka and food tours plus another pub crawl.

Sources: https://www.google.com/search?q=Top+ten ... +in+Krakow
https://travel.usnews.com/Krakow_Poland/Things_To_Do/
https://www.tripadvisor.com/Attractions ... oland.html
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ek241yyz
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 2:38 am

Mirrored; this is like LOT starting a new route to the US and putting up imagery of Hamburgers, Fries, Hot Dogs for their marketing.

Imbeciles.
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LAXdude1023
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 2:44 am

ek241yyz wrote:
Mirrored; this is like LOT starting a new route to the US and putting up imagery of Hamburgers, Fries, Hot Dogs for their marketing.

Imbeciles.


Who cares?

I don’t even like AA but is everyone a wuss in 2019?
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Cubsrule
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 2:51 am

ek241yyz wrote:
Mirrored; this is like LOT starting a new route to the US and putting up imagery of Hamburgers, Fries, Hot Dogs for their marketing.

Imbeciles.


I’m not Polish but have lived in Poland. Culturally, the analogy isn’t even close. There are relatively universal cultural aspects to drinking vodka totally unlike anything associated with US fast food. It’s tough to describe with words, and I’m not sure AA should have tried, but the ad isn’t totally baseless either.
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SRQLOT
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 2:55 am

I think it’s fine. For the commercial that AA did I’m not sure what else could have been shown. Maybe a fire breathing dragon toy? I think if anything more people will think about buy polish vodka in USA.
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ltbewr
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 3:18 am

Maybe instead of vodka, played up pierogies and Kielbasa ?
 
alasizon
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 3:29 am

ltbewr wrote:
Maybe instead of vodka, played up pierogies and Kielbasa ?


Just curious, how would anyone do an ASMR commercial with Kielbasa? I'll give you the pierogies would have been a better choice to avoid offending people but I'm really not sure how that would work with ASMR either.
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Jamake1
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 4:05 am

What would Pan Am have done?
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terefere
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 4:18 am

You're overreacting to some people overreacting. This will be forgotten very soon. The reason why some people may be upset is because Krakow is fed up with mainly too many Brits coming there and getting totally drunk. Now that international tourism has really hit off, they are being more selective and trying to attract more of a different type of tourists, interested in the city's heritage rather than cheap booze. Krakow has a lot to offer, much more than just bars (which are great there, by the way!)
 
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chepos
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 4:29 am

Way too many more pressing things going on in this world to be insulted/outraged just for associating Poland with vodka.

Some people just need something to be outraged about.



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MAH4546
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 4:56 am

I feel sorry for people that are offended by this. Get over it and move on.
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LAX772LR
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 5:13 am

MAH4546 wrote:
I feel sorry for people that are offended by this. Get over it and move on.

^This.

What next, MSY getting offended by depictions of beads and titties, or gumbo and beignets?
....ORD getting offended by Deep Dish pies?
....LHR over fish&chips?
....SYD over 'roos and koalas?

I truly hope someone found a creative way to tell this dude to GFY, because it's tough to imagine a more moronic thing to get offended over.
I myself, suspect a more prosaic motive... ~Thranduil
 
LittleSprocket
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 5:27 am

This is pretty much what I think of when people portray themselves being offended by something.

https://m.facebook.com/watch/?v=10155691342073386&_rdr
 
mga707
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 5:36 am

Good Lord, what a stupid thing to get offended about. At least they didn't use Auschwitz, which happens to be my first thought when Krakow is mentioned.
 
Delta777Jet
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 6:02 am

I can‘t stand the „everyone is offended by everything culture“ culture anymore. I think we have more problems in the world than this.

Actually the advertisement is more saying that polish people are really friendly. And a polish culture is having a vodka together. What’s the big deal. Apparently the marketing of AA is very good otherwise we wouldn’t discuss this nonsense.
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 6:31 am

So the offense generation exists in Poland too!!!
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oceanvikram
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 7:49 am

All, so they find it offensive. So be it ... no skin of my nose. At least now I know not talk about vodka when I am traveling to Poland or meeting with a Polish client.

I am speculating here ...
    Maybe most of East European countries have an alcoholism issue. Maybe Polish tourism board do not want to be associated with Vodka because the alcoholism issue in Poland.
    Maybe there is some ongoing discussion between the EU and Russia on the “geographical indictions" for Vodka.

I have come to accept that when I open my mouth, type or write, I will offend someone. Very rarely its intentional but most of the time it is my ignorance. Thankfully forums like this with people of all shapes, sizes and colour, my ignorance gets less.
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UpNAWAy
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 1:52 pm

OP, how did you even find this story???
 
Blerg
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 2:13 pm

Wait... am I missing something or is it just one person that was offended by this? I fail to see where is this controversy and where is this outrage? I don't think most people in Poland even care. Polish vodka is good and is one of the best marketing tools Poles have.
 
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LaunchDetected
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 2:53 pm

One guy has been offended somewhere, big news.
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Planes4you
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 2:58 pm

Super80Fan wrote:
Yawn. Welcome to 2019, where everyone is offended by everything.


Not being a dick=being offended…I mean did they overreact yeah but come on now
 
terefere
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 3:24 pm

Blerg wrote:
Wait... am I missing something or is it just one person that was offended by this? I fail to see where is this controversy and where is this outrage? I don't think most people in Poland even care. Polish vodka is good and is one of the best marketing tools Poles have.


Yes, it is one person. And the reason has nothing to do with Poles being "offended" by associations with vodka, or the heritage of vodka, but with the amount of tourists who come for cheap booze AND cause trouble. Krakow had close to 14 million tourists last year and like any tourist city, there has been some backlash against certain kind of tourists. That's it. You're all reading too much into it.

https://www.telegraph.co.uk/news/worldn ... eason.html
https://www.telegraph.co.uk/news/worldn ... rties.html
https://www.dailystar.co.uk/news/latest ... y-17107144
 
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eta unknown
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 3:37 pm

Maybe the OP would feel less outraged if AA instead focused on KRK's pollution/air quality?
 
santi319
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 3:39 pm

Well sorry Polska, For some of us the Vodka is also an incentive to go there *eyeheartemoji*
 
Jetty
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 3:41 pm

alasizon wrote:
Poland is known for having lots of bars (and half decent vodka) and a lot of the tourists who go to Krakow go to Old Town which is packed with bars and cafes.

And Polish people are known to drink a lot. This advertisement seems spot on and there is no reason to be offended. :talktothehand:
 
SCQ83
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 3:53 pm

I think they should have used the round Polish bread that is cut on top and filled with food. That is for me quintessentially Polish.
 
DarthLobster
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 4:06 pm

Normally I don’t side with AA on anything, but WTF?

Life in Poland must be pretty sweet if this is what they get their panties twisted up over :roll:
 
konkret
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 4:06 pm

PSAatSAN4Ever wrote:
Ironic to me, given that Grey Goose vodka is one of the finest representations of "little water" available today.



What does Grey Goose has to do with Poland?
 
washingtonflyer
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 4:10 pm

Would it be offensive to fly to Paris for a glass of champagne? Or to Dublin for a dram of of Jameson (certainly not Bushmill's)?
 
ScottB
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 4:35 pm

terefere wrote:
And the reason has nothing to do with Poles being "offended" by associations with vodka, or the heritage of vodka, but with the amount of tourists who come for cheap booze AND cause trouble. Krakow had close to 14 million tourists last year and like any tourist city, there has been some backlash against certain kind of tourists. That's it. You're all reading too much into it.


Honestly, spending several hundred dollars on round-trip air tickets, not to mention hotel rooms, just to "come for cheap booze" sounds like the very definition of false economy.

emuwarveteran wrote:
Even the government of Kraków has something to say about the ad, whose concept "absolutely doesn't fit in with the touristic and promotional policy of the city".
- We are talking about a city which is a modern center of academics, in the Organization of World Heritage Cities and the European Capital of Gastronomic Culture for 2019 - says Iga Chylicka from the Urząd Miasta, which is responsible for culture and tourism-related affairs. - All of this was forgotten about by the specialists from this airline, who would rather use heavily outdated stereotypes about our country. - she continues."


If this is the city's promotional strategy for tourism, then it is doomed to failure. Tourists will go visit universities -- if they're famous enough. Despite being far older, Jagiellonian University just doesn't have the same cachet as Harvard. I doubt that more than 1% of Americans could even name a single institution of higher education in Krakow. There are nearly 150 members of the Organization of World Heritage Cities in Europe so Krakow really doesn't stand out there. And... "Visit the European Capital of Gastronomic Culture for 2019" really just doesn't sound all that appealing.

While the salt mine is a major tourist attraction, "salt mine" in English does have a negative connotation -- it's associated with tedious work -- so "visit the salt mine" sounds like just another day at a boring job.
 
global2
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 4:37 pm

You'd think they would be happy that a U.S. airline has chosen them and wants to bring them a lot more tourist dollars.
 
Blerg
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 4:45 pm

global2 wrote:
You'd think they would be happy that a U.S. airline has chosen them and wants to bring them a lot more tourist dollars.


They are happy, that was just the opinion of one person who is more or less irrelevant. Fake news.
 
_AA_777_MAN
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 5:08 pm

I am Polish and have been to Krakow many times and lived 45 min away for a few years. I am NOT offended LoL. Besides Polish Vodka is the best in the world, not sure what the big deal is.
 
_AA_777_MAN
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 5:19 pm

global2 wrote:
You'd think they would be happy that a U.S. airline has chosen them and wants to bring them a lot more tourist dollars.


You have probably never been to Krakow, they are not hurting for any lack of tourism. There are tourists there from all over the world and remember British pounds and the Euro are both worth more than the dollar. Honestly Polish people living in Poland could care less about this service, It's the Polish people living in the US that will benefit more.
 
_AA_777_MAN
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 5:20 pm

konkret wrote:
PSAatSAN4Ever wrote:
Ironic to me, given that Grey Goose vodka is one of the finest representations of "little water" available today.



What does Grey Goose has to do with Poland?


Nothing
 
peterinlisbon
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Re: AA's advertising causes controversy in Poland

Fri Aug 16, 2019 5:49 pm

Well, as cheap as it may be, the important part is does it work? So far, it seems like it's helped to draw free publicity to their new route to Krakow. If you were talking about Scotland you could mention whiskey and I don't think anyone would assume this means that whiskey is the only thing that Scotland has to offer or be offended by that. AA is not the tourist office, they have no obligation to list all of the different attractions in Poland and people can do their own research if the vodka idea catches their imagination and they actually decide to make a trip. Advertising often just uses one phrase or idea to evoke a place - croissants in Paris, Beer in Munich, paella in Spain and so on.

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Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos