Further to the China topic earlier in the week. Here are some interesting stats reported by Blue Swan Daily
https://www.facebook.com/TheBlueSwanDai ... 63/?type=3
Chinese visitors to NZ has doubled from 197,000 in 2012 to 448,000 in 2017, becoming the second largest source market for New Zealand’s booming tourism industry with highest y-o-y growth of 18% since 2012
So like I've said, first and foremost NZ needs to get China right. Secondly or additionally they need to get capitalise on China to South America.
Most of your dislike my pro-NZ view, but this is an area I think they are falling short on but their's a wealth of issues with China.
You know what, I disagree. New Zealand is fundamentally a package holiday destination from China, regardless of the rise of the much-heralded independent Chinese traveller. Business travel is minimal. The typical Chinese tourist will prefer the lower-cost, local-language-speaking, similar-hard-product local carrier every day of the week. The Chinese market more generally is often an oversupplied, low yield battleground in many respects, even for the local airlines. NZ trying to expand in China to serve the tourist market would be in my mind as if Iberia trying to expand to carry British holidaymakers to the Spanish beaches, or Aeromexico doing similar from Cancun, with similar chances of success. In fact NZ probably already earns the majority of the total yield generated by a typical Chinese tourist's trip when it flies them on their AKL-CHC/ZQN legs after they get off their long haul flight.
NZ's service essentially offers Air China a way to serve AKL from PVG without it having to base an extra long haul aircraft at a minor base. But most important I suspect is that NZ offers the outbound New Zealand business and economy traveller a trusted link into China and easy connections to the biggest and most financially important cities.
When I lived in the UK, the cheapest NZ-ticketed option to New Zealand was just about always connecting through PVG with VS, which suggested to me that the service is substantially filled with a lot of NZers and Europeans, and that there were always plenty of free seats. That may have changed the past few years, but with the huge increase in supply from Chinese airlines I doubt it.
As for China - South America, NZ has geography going for it but nothing else. Visa requirements and the presence of aggressive ME3 and ET competition (with larger networks at both ends and lower cost basis) make it a strategic dead end from my perspective. So I disagree with Luxon on his take if he truly believes what he said in the article DavidByrne linked.
NZ should leave its China business as is, as a mix of Air China PVG pax/Euro connections/small NZ point of sale market, tolerate ongoing minor losses and treat it as retaining options for the future depending on how the market changes and grows.