I see they posted some more details on their websiteVision:"A Private High-Quality Full-Service Carrier with a Strong Thai Brand, connecting Thailand to the World and consistently generating a sustainable profit margin."The vision will be built around four pillars:
1. Being the preferred carrier for travel to and from Thailand tailored to the ability to pay of our core customer segments. This will include redesigning our product to deliver a high quality experience but at a lower cost than today, and unbundling the fares that we offer so that customers can access cheaper basic fares and add in ancillary purchases based on individual willingness to pay (e.g., seat selection, baggage)
2. Commercial excellence to optimize flight yields and non-flight revenue. This will include moving to a more focused network to ensure we only fly to destinations that are profitable, investing in digital to grow our online sales and boost our revenues through an improved sales experience for customers, rebuilding and retraining our commercial teams to adopt world class systems and ways of working
3. Cost competitiveness, outperforming our regional peers. This will include restructuring and right-sizing the organization; as a result we expect our people costs to drop by ~50%, implementing lease and fleet changes, reducing end to end our third party costs through rebuilding our procurement team and actively renegotiating contracts, optimising of all of our Business Units including through operational excellence interventions
4. Market leading operating and safety performance, including extensive redesign of processes and operating systems.
These pillars will be underpinned by an extensive capability development across THAI, a concerted effort to change the culture and mindsets of the organization, adoption of new and modern processes, systems and ways of working, adoption of a new set of KPIs and incentives matched to the delivery of the restructuring plan, , and a revised governance process based on world-class private sector practices to ensure full transparency, effective oversight and independence.https://www.thaiairways.com/en_TH/news/ ... -plan.page