I agree 100%. I’m honestly not sure why B6 is taking this meeting.
You're invited by a government to enter a potentially huge market, be crazy not to go and hear them out. If you can do it, great, if not, oh well you at least made a shot at it.
but why even bother and waste your time when you probably, as a small low cost leisure airline, already have enough on your plate? They probably know that they would be getting in over their heads at this point. Kind of like Alaska a few years ago when they were knee deep with the Virgin America acquisition. Again, nothing against B6 but they need to focus on Europe before even thinking about a meeting with the Brazilian government about domestic flights in South Am.
Because you don't turn down an opportunity to possibly make a boat load of cash. A meeting isn't a commitment for anything. I don't know a salesman alive that wouldn't go to a meeting like this, even if on paper the company wouldn't be able to do it. Even with Europe on the horizon you take the meeting, enjoy some sunshine and good food, and then figure out if it's possible. Just saying no from the get go leaves you no opportunity. Literally no risk involved in going to the meeting.
Yes they have a lot on their plate, not really going to argue with you there, but one of B6's biggest issues is they just are just stagnant. Want to fly from JFK-Florida/Caribbean/Mexico? Great! Want to fly to somewhere else? Well, good luck to you. Europe is a fix, but they are in this awkward in between point right now. They aren't US3, but they aren't NK. So where are they going? They either need to be content with being a WN with domestic and shorter international legs or they need to expand and be a US3. This could perhaps be a way to expand their reach and stay out of the bloodbath that is US-Europe, or at least hedge themselves for it.
Look at sweatpants guy. This is a 90 million dollar aircraft, not a Tallahassee strip club