EasyJet have much bigger operations at each of the 4 London airports. So I don't think you can compare that to VY serving 7 routes from LGW, one seasonal route from LTN and then 1-2 new routes from STN. To me, that makes no sense.
Bearing in mind that Vueling have no UK based crews or planes, and no airport staff at all (they're like the other European LCCs and outsource all airport activities), perhaps using multiple airports isn't so bad as all that. It isn't as if they are going to offer connections between their flights via the UK, as nobody would use them given the actual routes operated.
Ok, very true. Anyone know why they do operate the seasonal FLR-LTN route though? Does seem a bit random still, especially since they operate FLR-LGW. I know VY used to operate AMS-LTN but even that was a bit random still.
Vueling in London has always been a bit of mess. They opened a bunch of routes out of LTN that closed (except FLR). LHR had a few more destinations like BIO, BCN or FLR. The only reason I can see for LTN-FLR is that Florence is heavily restricted in terms of aircraft size so it keeps carriers like Ryanair away.
But coming forward, I could see VY splitting operations between LGW and STN. Maybe LGW could get the more urban, multiple-daily flights (like BCN), and STN some obscure destinations or airports where Ryanair does not fly from. Vueling in Paris is split between CDG and ORY (without much logic in my eyes) so the same could happen in London.
CDG: Alicante, Barcelona, Copenhagen, Fuerteventura, Genoa, Gran Canaria, Granada, Ibiza, London–Gatwick, Madrid, Menorca, Palma de Mallorca, Porto, Prague, Rome–Fiumicino, Santiago de Compostela, Seville, Venice, Vienna
ORY: Alicante, Barcelona, Florence, Lanzarote, Lisbon, Málaga, Milan–Malpensa, Porto, Rome–Fiumicino, Tenerife–South, Valencia
Vueling London today:
LGW: Alicante, Asturias, Barcelona, Bilbao, Florence, Paris–Charles de Gaulle, Rome–Fiumicino
LHR: A Coruña
LTN: Amsterdam (Level), Florence
Maybe it could look something like:
LGW: Alicante, Barcelona, Bilbao, Florence, Málaga, Paris–Orly, Paris–Charles de Gaulle, Rome–Fiumicino, Santiago de Compostela, Valencia
STN: A Coruña, Amsterdam (Level), Asturias, Florence, Gran Canaria, Ibiza, Paris–Charles de Gaulle, Rome–Fiumicino, Seville