In Y and J, I do. J is well and truly outdated and introducing it on the 787 was IMHO an aircraft too far. The long anticipated replacement has been..... well, long anticipated. Premium customers paying premium dollar deserve better. Y is, in a nutshell, too cramped. It wasn't that long ago that you could argue that NZ's Y product was as good as, if not better than, SQ's. I don't think anyone would attempt to do that now.
That's fair enough, I'd agree the J product is showing some age. I can't tell you you're wrong for your thoughts. Going back to the first question of it being the most important thing.
Personally, J is still pretty good in my opinion. I think the crew make a massive difference here as well. The herringbone style chair with direct aisle access to still a lot better than some alternative options out there. So that's a big plus too.
Economy. I think we're starting to see a shift into 4 distinct cabins. Y, Y+, Premium Economy and Business. Those who are budget conscious will get your standard economy seat and those buying higher end fares will get better location, more leg room etc. Before this was done via paid seat or HVC status but it's becoming more of a product itself now. Probably tapping into question 5 now.
You're preaching from the book of Fyfe. I'm not saying these arguments are wrong, but it's very difficult to quantify what tangible benefit there has been from putting the marketing into the aircraft and bombarding your pax with it. Put the marketing budget where it belongs and make the safety message informative and engaging without being irritating or trashy - or costly. Other airlines don't do it - and presumably they want the best bang for their buck from marketing as well.
It is measurable to some extend. There are long term trends around brand and country awareness and desire to travel here. Google search statistics and many other ways to pull this information.
You could easily argue IAH, ORD and EWR have opened without reduction in legacy North America routes. You could easily draw some relationships between the two and offset the estimated cost to reach X million Americans in 5 major cities?
I have disliked a number of videos, there are some I really enjoy too. Each to their own on with specific videos - the concept behind them is what works.
Yes, I realise this was an internal question but I don't work for NZ so was adding an external perspective. There will be just under 5 million answers as to what is what is "uniquely Kiwi". For some, what is perceived to be Kiwi is woefully over reliant on sport. I personally think what had been built up over decades as "uniquely Air New Zealand" has been largely tossed aside - which I think was very short sighted, and a shame.
I wont get into this, there is internal framework around what this means. Which by in large works reasonably well but with over 10,000 employees and a diverse workforce. It's always going to mean different things to different people. Having flown overseas like many of us here have. There's something very unique about the Kiwi approach to things. This is what we talk about.
Yes, although I wouldn't use the slightly negative terms "clinical and corporate". It's possible to be friendly and professional at the same time. I think SQ and QF get it right. No, I don't want "fun".
So you need your crew to be friendly and professional, but not clinical and corporate(robotic is another term that comes to mind) but you can't be seen as fun and (youthful, energetic for more adjectives).. Oh boy!
It's a blood bath for a reason. It's an awesome route. I think NZ need to stop relying on long haul routes where there are no predators around.
Ultimate question, why compete in a blood bath if it is one? What's the benefit to NZ? Just why? I don't see the need. Worry about your own backyard and grow that.
QF partly got me because they status matched NZ's Gold Elite, so I gave them a go. I was already getting disgruntled with NZ, but the status matching provided me with a bit of a push. I rapidly decided I prefer QF's overall product. I occasionally have to suck up the inconvenience of flying to the US via Australia. If I perceived NZ had upped their game, I'd come back. If they gave me Gold Elite back tomorrow, I'd fly Air NZ on my next trip.
NZ also take on-board QF members. It works both ways and isn't isolated to NZ/QF or even airlines.