- Is NZ seen in the market as LCC?
Let's look at that. Firstly, defining a LCC is difficult - it's like craft beer in that regard. Everyone uses the term without really knowing what it means. But there are a few characteristics that are predictable in what gets labelled "LCC"; let's look at whether NZ has them.
- regular, readily available ultra low fares :
- flight crew with an average chronological age of 22 and mental age of 18
- an unbundled product
with addons costing the deposit of a small house
- a Y product that's cramped to the point of open rebellion. Debatable this one - but I'm going to go for
- a cheesy, fluorescent livery
- annoying, in your face marketing that doesn't stop once you've boarded the aircraft
- on time performance about 40%
............ so more reasons to call NZ a full service carrier than a LCC. But they're undoubtedly dippping their toe in the LCC model.
Just be careful Gasman, your clear distaste or dislike of NZ is preventing any logical argument here....to your points
- This article stats NZ has 2.9 million of seats under $100. Now, looking at the November operating statistics, 920,000 passengers, to save doing each month i'll multiple by 12 and we have 11,208,000 domestic passengers. So 25% of fares under $100. Very loose but I'd argue that's bloody good.https://www.odt.co.nz/business/air-nz-p ... -under-100https://p-airnz.com/cms/assets/PDFs/Inv ... -FINAL.pdf
- Flight crew age is irrelevant in determining if an airline is LCC.
- An true LCC is not unbundled, it's just basic with essential options such as bags, seat select and maybe buy on board. NZ offers this BUT ALSO
offers full service.
- Cabin comfort in pretty much consistent across the industry and does not feature highly in customer feedback
- Uniform is personal taste, much like the age it's largely irrelevant to determining an LCC. Although, one could argue, hard wearing casual-wear features highly amongst the LCC's I've been on, polo shirts are what spring to mind.
- I can't understand what this is, are you talking about the safety video again? In my experience LCC's have billboard marketing on overhead lockers and sometimes around the seat backs as well as PA promotions of the buy on board service.
- No idea where 40% came from, first link on the google search found this whcih highlights a bad result at 76%. Depending if you want the Links/Domesitc/Short-haul/Long Haul all a combination the result will vary. It's higher than this 76% now and over double the stated 40%https://www.stuff.co.nz/travel/news/109 ... -last-year
NZ isn't a 5 star Hilton of the Skies, they're not Emirates
No, they're the Novotel of the skies. Functional, but nothing to get excited about. What's disappointing to me is that while air travel is undoubtedly changing globally, NZ is changing its rank. There was once a time as I have said previously when you could argue the airline's product was every bit as good and in many ways better, than SQ and it left QF in its wake. Y pitch on the 744s started at 36". The soft product was exemplary. You paid more (not much more) to fly NZ but didn't mind doing so as you were paying for reliability and a positive travel experience. While all airlines are having a race to the bottom, NZ has overtaken several players on the way down. And I just don't understand why.
I guess the question is, what does the New Zealand market need? What will provide the best return for investors? That's what matters.