adamblang wrote:argentinevol98 wrote:GoSharks wrote:I was mainly referring to a product on a dedicated narrowbody fleet. No one is offering that right now and it seems, to me at least, that there might be room for something like that, though I admit that I am no market expert.UA already offers PP on the 787-10 transcon flights. It’s been what, 6 months?
When I compare the united.com domestic first and Premium Plus product descriptions side by side, they read to me to be nearly identical. (Premium Plus gets you discounted Club access, First gets you complementary Club access.)
I don't know if that's an argument for or against Premium Plus on a 737-10.
On the one hand, the 787-10s on premium transcons call the lie-flat cabin "business" and it'd be weird to market the big upright seats cabin as "first." Business-first-Economy Plus-economy.
On the other hand, HD 777s and 757-200s doing domestic runs call their lie-flat cabins "first."
If the 737-10 domestic lie-flat product is going to be marketed as "business," calling an upright big seats cabin "premium economy" would make sense. If the 737-10 domestic lie-flat product is going to be marketed as "first," calling an upright big seats cabin "business" might be clearer.
Maybe that's a distinction without a difference, though.
Tangentially related, I find it interesting that Delta on their KEF and PDL services flies domestic 757s and calls the cabin that would be "first" domestically "premium economy" in those markets. The products have feature parity and it lets Delta keep marketing all of their Atlantic services as "100% lie-flat in business."
Regardless of whether UA markets the lie-flat seats as First or Business I'd probably still market a 2-3 (or even 2-2) upright product as Premium Plus on a transcon. It's probably mainly business travelers on the route and they likely have "business" in their minds as being lie-flat anyway. Would avoid customer confusion/frustration.