The second hand market will be flooded with 787s.
Not sure. Public may want bigger planes with lower density for higher price. Remember the late 90s when "34 inches in coach" was the fad? Might be easier to sell a lower-density 787 with fewer frequencies than a jam-packed 321 or 737MAX flying trans-Atlantic with 31" pitch and people sitting on top of each other when everyone wants to keep their distance.
Unfortunately, not Norwegian's business model, but maybe the legacy carriers will pick that strategy up.
The vast majority of the public has shown in the past 15-20 years they only want one thing: cheap tickets.
Furthermore, with the economic crisis worldwide, even less people than before will be able and willing to afford higher priced tickets.
I don’t think it’s that clear cut. Some European cities have (had) -for example Vienna- a very cut throat LCC competitive environment that supports this argument. Here in Dallas, fares aren’t as cheap and planes are (were) still packed.
The problem is that no airline competes on quality except in premium cabins. In coach, they all, LCC and Full Service legacy, deteriorated service to a very low level - evidenced by the often expressed opinion that “flying sucks nowadays”.
The only steps lately to address this quality problem was “premium economy” on long haul. And that was always full when I flew. There’s also the odd-one our Spirit of all airlines that offers an option with their big front seats that is actually reasonable (for the customer - don’t know if that is economical for Spirit). And these are always booked when I fly.
What else are they trying? Charge $100 for 3” more legroom? Everything else the same (minimal) service? I (6ft, 180lbs) still fit in a 30” pitch coach seat. I never understood why the pitch is the issue unless one is much taller than 6ft. My problem is with seat width, not knee room. So on the legacies, I always go for the cheapest ticket because *they all have a uncomfortable product*. I need to pay 5x for first class if I want comfort. And that isn’t going to make sense for my budget. The 3” extra pitch for $100 one way still gives me a 17” narrow seat where I bump a stranger’s shoulder (or gut).
—> there is simply no widely available higher quality product for a reasonable price. It’s either cheap and terrible or super expensive and comfortable on domestic flights. When has an airline on a large scale really tried to compete on service and quality for a reasonable up charge in the USA? I don’t think this really has been tried.
People already pay 100% more in Dallas vs. Vienna for comparable distance flights. And these flights were full. So it can’t be just about the money.