qf2220 wrote:In some ways the Velocity program is going to drive what happens. Given that this is of substantial value in the group, it is going to want to be preserved and recovered. But the thing that gives it value is a running airline where points can be redeemed. Without that, points holders see substantially less value in a points program.
Yes it’s the most valuable part of the group. Coles could be a good buyer, integrate it into flybuys perhaps. Depends how useful the data virgin has on its members is.
Velocity can always find more airline partners, maybe focus on international big airlines - Singapore, Etihad, Lufthansa, Thai etc which don’t have a points earning presence in Australia but generally see large amounts of Australian customers. Or maybe not, it’s not going to be an easy job and will take someone with vision and the skill to execute it.