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USAirALB
Topic Author
Posts: 2514
Joined: Tue Sep 11, 2007 4:46 am

New AA Safety Video

Sat Apr 18, 2020 3:18 am

Hoping this thread delivers a diversion from the endless COVID-19 news, but it appears that AA may have a new safety video:

https://vimeo.com/383361996

I figured they would eventually create one given the new uniform launch, although I am not sure if this has gone live nor even public at present because I couldn't find any information regarding the release of a new video. It does appear genuine, with the exception of the the slogan at the end. I know AA filed trademarks for 4 new potential slogans last year, and the video ends with one that ultimately isn't the one that AA uses today in their press releases (caring for people on life's journeys).

Anyway, I think the video is 100% better than the other one that they were using that was absolutely cringing, from the music to the script narrated by the flight attendant in the video to the graphics. This one is much more gentler, friendlier if I may say.
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OB1504
Posts: 4009
Joined: Tue Jul 27, 2004 5:10 am

Re: New AA Safety Video

Sat Apr 18, 2020 3:29 am

It’s definitely an improvement over the old video (the one bright side of the Oasis cabins was not having to be subjected to it), but that’s not saying much. The frozen, silently smiling employees gives me an unsettling Stepford vibe. Although I guess as IFE gets ripped out of the narrowbodies we won’t have to watch it as much...

Why can’t AA just use an actual aircraft for their safety video? What is with those weird office chairs in an empty hangar? They should just go back to this: https://youtube.com/watch?v=nmxQbuHAkZM

Simple, not gimmicky, and the employees are warm and friendly without looking like robots. Update the uniforms and livery and it’s fairly timeless.
 
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aloha73g
Posts: 1947
Joined: Mon Jul 07, 2003 6:30 pm

Re: New AA Safety Video

Sat Apr 18, 2020 3:39 am

I quite like it, except the parts where you can see 5+ crew members with forced smiles (eg the safety card bit). That was quite awkward and a bit cringeworthy. Other parts with the whole group were cool IMHO, like the mass synchronized belt buckle and life vest portions.

-Aloha!
Aloha Airlines - The Spirit Moves Us. Gone but NEVER Forgotten. Aloha, A Hui Hou!
 
USAirALB
Topic Author
Posts: 2514
Joined: Tue Sep 11, 2007 4:46 am

Re: New AA Safety Video

Sat Apr 18, 2020 3:39 am

OB1504 wrote:
It’s definitely an improvement over the old video (the one bright side of the Oasis cabins was not having to be subjected to it), but that’s not saying much. The frozen, silently smiling employees gives me an unsettling Stepford vibe. Although I guess as IFE gets ripped out of the narrowbodies we won’t have to watch it as much...

Why can’t AA just use an actual aircraft for their safety video? They should just go back to this: https://youtube.com/watch?v=nmxQbuHAkZM

Simple, not gimmicky, and the employees don’t look like robots. Update the uniforms and livery and it’s fairly timeless.

Oasis planes do however have this creepy automated announcement system with a guy who sounds like he is doing voiceover work for a children's cartoon (I think he is also the voice of the video PA announcements on L-AA planes, but for some reason his voice sounds extremely informal on the Oasis refit).

I agree they should just go back to the old one and just edit the parts out with the new uniform.
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OB1504
Posts: 4009
Joined: Tue Jul 27, 2004 5:10 am

Re: New AA Safety Video

Sat Apr 18, 2020 3:47 am

aloha73g wrote:
I quite like it, except the parts where you can see 5+ crew members with forced smiles (eg the safety card bit). That was quite awkward and a bit cringeworthy. Other parts with the whole group were cool IMHO, like the mass synchronized belt buckle and life vest portions.

-Aloha!


It’s weird that of all the things AA could bring back to flying, they decided on the Pan Am smile.
 
Ishrion
Posts: 3572
Joined: Mon Feb 04, 2019 6:17 am

Re: New AA Safety Video

Sat Apr 18, 2020 4:10 am

The video was posted 3 months ago, but they haven't started using it yet? I guess they haven't finalized their new slogan?

Looks great though.
 
Ziyulu
Posts: 1076
Joined: Thu Oct 13, 2016 10:35 am

Re: New AA Safety Video

Sat Apr 18, 2020 4:34 am

I find today's safety videos are rarely done in aircraft cabins, which I personally do not like. Hainan and Air China is in nature. Alaska Airlines is in an office.
 
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kann123air
Posts: 1647
Joined: Fri Jun 26, 2009 2:35 am

Re: New AA Safety Video

Sat Apr 18, 2020 5:09 am

I miss the last one already. Bring back Tara.
Going for great
 
PHLspecial
Posts: 835
Joined: Sun Aug 12, 2018 4:11 pm

Re: New AA Safety Video

Sat Apr 18, 2020 5:54 am

Is AA going to install those new silmline seats from the video? Fits their model
 
jetawayusa
Posts: 19
Joined: Mon Nov 11, 2019 5:00 pm

Re: New AA Safety Video

Sat Apr 18, 2020 6:39 am

the Checkered Uniform shirt looks horrid ...well the entire new uniform looks cheap! I like the video though!
 
Cointrin330
Posts: 2268
Joined: Sat Jul 16, 2016 12:23 pm

Re: New AA Safety Video

Sat Apr 18, 2020 11:45 am

This is actually a pretty good update and improvement over the current one, which was rolled out in late summer 2016. Nice to see the snarky "hello everyone" female flight attendant with the grating voice replaced with a multicultural mosaic of American Airlines' workforce. The new uniforms don't look great and the tag line at the end feels like it needs a better font, but it is a bit breezier than previous iterations. Safety videos need to be short, they need to reassure, they need to reflect the brand in a good light. They need not be the comic relief stuff that has been so over done of late, or the tie ins with movies which are great for the immediate but then fade quickly. The new AA uniforms featured here look terrible. For an airline that uses red, white, blue, and grey color schemes, it's a head scratcher that they can't come up with a decent uniform. The controversial and health hazard prone ones these new ones replaced looked a lot better.
 
JFKMan
Posts: 507
Joined: Tue Mar 20, 2007 8:46 am

Re: New AA Safety Video

Sat Apr 18, 2020 1:51 pm

OB1504 wrote:
Why can’t AA just use an actual aircraft for their safety video? What is with those weird office chairs in an empty hangar? They should just go back to this: https://youtube.com/watch?v=nmxQbuHAkZM

Simple, not gimmicky, and the employees are warm and friendly without looking like robots. Update the uniforms and livery and it’s fairly timeless.


Will always be my favorite safety video!
But this is certainly an improvement on the last one.
NYC
 
Ishrion
Posts: 3572
Joined: Mon Feb 04, 2019 6:17 am

Re: New AA Safety Video

Sat Apr 18, 2020 1:57 pm

Looks like the video just got deleted.
 
smi0006
Posts: 2605
Joined: Wed Jan 16, 2008 7:45 am

Re: New AA Safety Video

Sat Apr 18, 2020 2:08 pm

USAirALB wrote:
Hoping this thread delivers a diversion from the endless COVID-19 news, but it appears that AA may have a new safety video:

https://vimeo.com/383361996

I figured they would eventually create one given the new uniform launch, although I am not sure if this has gone live nor even public at present because I couldn't find any information regarding the release of a new video. It does appear genuine, with the exception of the the slogan at the end. I know AA filed trademarks for 4 new potential slogans last year, and the video ends with one that ultimately isn't the one that AA uses today in their press releases (caring for people on life's journeys).

Anyway, I think the video is 100% better than the other one that they were using that was absolutely cringing, from the music to the script narrated by the flight attendant in the video to the graphics. This one is much more gentler, friendlier if I may say.


I can’t see it - is there another link?
 
ardian
Posts: 513
Joined: Fri Oct 06, 2000 3:15 am

Re: New AA Safety Video

Sat Apr 18, 2020 2:22 pm

New Safety Video (youtube)

I don't really care for it; looks too much children of the corn meets Stepford Wives to me
 
catiii
Posts: 3835
Joined: Mon Mar 31, 2008 1:18 am

Re: New AA Safety Video

Sat Apr 18, 2020 2:32 pm

ardian wrote:
New Safety Video (youtube)

I don't really care for it; looks too much children of the corn meets Stepford Wives to me

no longer on youtube either.
 
smflyer
Posts: 299
Joined: Tue May 01, 2018 4:44 pm

Re: New AA Safety Video

Sat Apr 18, 2020 2:34 pm

looks like the re-used the same props and warehouse from the past safety video. Another great cost cutting move by Dougie!
 
USAirALB
Topic Author
Posts: 2514
Joined: Tue Sep 11, 2007 4:46 am

Re: New AA Safety Video

Sat Apr 18, 2020 4:05 pm

https://www.youtube.com/watch?v=8Jba6Il ... =emb_title

Here is the ending to the video that a blogged captured.
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shamrock350
Posts: 5485
Joined: Mon Mar 28, 2005 12:38 am

Re: New AA Safety Video

Sat Apr 18, 2020 4:55 pm

I actually really like the current one, yeah it's camp and a little over the top but it's got character and keeps things reasonably clear. I think it's far superior to the likes of Qantas which has turned safety videos into a short films with the actual safety information playing second fiddle.

This new video from American is soulless by comparison, the blank stares and forced smiles combined with the new uniform looking awful just doesn't hit the right note. I do like the end shot with everyone forming the American logo though.
 
toltommy
Posts: 2809
Joined: Tue Dec 09, 2003 9:04 am

Re: New AA Safety Video

Sat Apr 18, 2020 4:59 pm

The new video could be created by A.netters, and it could star A.netters. But because everything AA does is wrong on here, it would still be hated by A.netters.
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USAirALB
Topic Author
Posts: 2514
Joined: Tue Sep 11, 2007 4:46 am

Re: New AA Safety Video

Tue Dec 01, 2020 10:05 pm

Looks like it was finally made public:
https://www.youtube.com/watch?v=8_2HKEB ... e=youtu.be

Edit: Did some research, and it appears that only a select aircraft currently have the video. It was supposed to launch earlier this year, but was dropped because of COVID. It was going to be relaunched again (and was loaded onto some aircraft's systems) but was pulled again due to the new facial covering requirement (not sure why that makes a different as the current one doesn't have people wearing masks) and because a good number of FAs were furloughed.
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Moosefire
Posts: 162
Joined: Wed Aug 15, 2018 12:47 pm

Re: New AA Safety Video

Tue Dec 01, 2020 10:36 pm

Ouch. That was hard to watch. Seems like some similar design elements to the previous video (maybe the same director or production company?). Look forward to something “less produced” one of these days... the current generation of delta videos Is sharp while not feeling like it’s trying too hard.
MD-11F/C-17A Pilot
 
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lightsaber
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Re: New AA Safety Video

Tue Dec 01, 2020 10:53 pm

Stale thread. Please start a new thread.
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