It seems like a very amateur way of conducting market research.
Or a bit of cunning free marketing: 1. reminding people they still exist and to consider them (for travel they can do), and 2. that they're interesting in expanding in a down-turn and thereby trying to generate some goodwill.
Only if you follow the principal of being "front of mind"... pretty much lacks most other fundamentals. Product confusion (where do you and don't you fly), honesty and transparency (if it's marketing don't suggest things which you're not seriously considering), professionalism (survey monkey!?!), there's no branding on the survey page or link back to their website. The font is large and bold. The background a bland non brand colour.
Speaking of their website, there's no mention of there... nothing on the landing page, scroll down to the news, nothing there, nothing on the blog (they have a blog??).
So is it being distributed via social media only?. You already start to segment what type of responses you'll get.
There's hundreds of free ways to do marketing on social media channels to simply get your name out there if that's what you want.
I don't think either of us believe that's their sole intention though so back to the points of it...
Ask yourself this question, you're in the dragons den. You have a pocket full of money and you're being asked to fund a CHC-WKA route. The research provided is from survey monkey survey shared via facebook.
Do you part with your money?
I think the route could have it's merits. I just think how they're getting their data is very amateur.