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PepeTheFrog
Topic Author
Posts: 369
Joined: Mon Dec 16, 2019 10:38 pm

New Jetstar livery

Tue Jun 02, 2020 6:21 pm

More orange please.

Tobi spotter in XFW has captured the first Jetstar A321 sporting an updated livery

Image
Good moaning!
 
Ishrion
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Joined: Mon Feb 04, 2019 6:17 am

Re: New Jetstar livery

Tue Jun 02, 2020 7:37 pm

 
nine4nine
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Re: New Jetstar livery

Tue Jun 02, 2020 9:13 pm

Love it! Beautiful livery.
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SpaceshipDC10
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Re: New Jetstar livery

Tue Jun 02, 2020 9:22 pm

First, I'd say it's an updated livery rather than a new one.

Secondly, for those of us who don't see on a regular basis the current one to compare, here's a picture of it.



Third, I guess I'm going to like it. I like the extra orange.
 
travelhound
Posts: 2008
Joined: Fri May 23, 2008 9:13 pm

Re: New Jetstar livery

Tue Jun 02, 2020 10:05 pm

A little bit more hip I suppose!

I'd suggest the new livery could have been linked to a push to expand the airline in Australia.

The A321LR's were planned to open up new international destinations / markets, so I suppose the new livery would have been part of a marketing campaign to create awareness for Jetstar and these destinations.

Looks good. I wonder if the franchise airlines were planning to adopt the new livery as well.
 
anstar
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Re: New Jetstar livery

Tue Jun 02, 2020 10:37 pm

travelhound wrote:

Looks good. I wonder if the franchise airlines were planning to adopt the new livery as well.


Given this aircraft is destined for Jetstar Japan I'd say i yes it will go to all the Jetstar Group.
 
Antarius
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Re: New Jetstar livery

Tue Jun 02, 2020 10:39 pm

I'm a big fan. Bravo

I wasn't crazy about their old one, felt it needed more. This is exactly what it needed.
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Dalavia
Posts: 455
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Re: New Jetstar livery

Tue Jun 02, 2020 11:00 pm

I agree with the other comments.

This is a significant improvement, almost to the point of actually being "classy".

A great job by whomever was responsible.
 
F27500
Posts: 826
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Re: New Jetstar livery

Tue Jun 02, 2020 11:13 pm

Wow ... 10 exit doors on an A321 ? ... Why ??!
 
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aemoreira1981
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Joined: Mon Jan 09, 2017 12:17 am

Re: New Jetstar livery

Tue Jun 02, 2020 11:22 pm

F27500 wrote:
Wow ... why 10 exit doors on an A321 ???


To increase the maximum capacity. In North America thus far, only B6 (Y200) has opted for all 10 exits (R1/L1, both overwing hatches, R3/L3, and R4/L4), although B6 could get away with just 1 overwing exit; they opted for all activated. TP (non-international J frames) and 6E (each around Y222) also have all 10 exits activated. Many who have all Y only have one overwing exit activated...or they have R3/L3 replaced with a hatch. With this configuration, as many as 244 seats are possible. This is an A321LR that will be Y232.

Can a deactivated exit be later reactivated?

Now, as for the livery, it's an improvement over the existing livery.
 
maverick4002
Posts: 198
Joined: Sun Jul 12, 2015 2:14 pm

Re: New Jetstar livery

Tue Jun 02, 2020 11:27 pm

Are the engines going to be orange as well?
 
eamondzhang
Posts: 1676
Joined: Thu Sep 23, 2010 8:23 am

Re: New Jetstar livery

Tue Jun 02, 2020 11:27 pm

F27500 wrote:
Wow ... 10 exit doors on an A321 ? ... Why ??!

When you're planning Y230 on an A321 this is an requirement.

Also this is becoming the standard door config for A321 now.

Michael
 
smi0006
Posts: 2539
Joined: Wed Jan 16, 2008 7:45 am

Re: New Jetstar livery

Wed Jun 03, 2020 2:04 am

anstar wrote:
travelhound wrote:

Looks good. I wonder if the franchise airlines were planning to adopt the new livery as well.


Given this aircraft is destined for Jetstar Japan I'd say i yes it will go to all the Jetstar Group.


I didn’t know they were due to get 321s - is this for domestic or international?

I don’t mind it, nice refresh I suppose. But the orange swop on the tail does seem to be following fashion.
 
moa999
Posts: 908
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Re: New Jetstar livery

Wed Jun 03, 2020 2:37 am

Think JJ (Japan) were going to get 3 and JQ (Australia) 18 in the initial deliveries.

Don't think any particular expansion planned (particularly not with Covid) - for JQ these were mainly meant to improve efficiency on the shorter SEAsia routes from Australia.

New type is always a good excuse for a slightly refreshed livery, as QF did with the A380 and 787 introduction.
 
moa999
Posts: 908
Joined: Tue Mar 13, 2018 6:37 am

Re: New Jetstar livery

Wed Jun 03, 2020 2:46 am

anstar wrote:
Given this aircraft is destined for Jetstar Japan I'd say i yes it will go to all the Jetstar Group.


Hadn't spotted the 26 on the wheel well

So will likely be JA26JJ.
 
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Antaras
Posts: 644
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Re: New Jetstar livery

Wed Jun 03, 2020 5:45 am

I wonder if Jetstar Pacific would be still existed after this July and have chance to wear that beautiful livery....
Image
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airboss787
Posts: 220
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Re: New Jetstar livery

Wed Jun 03, 2020 6:07 am

Looks great. Just what it needed to make it look...well...fresh!
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Avgeek21
Posts: 105
Joined: Mon Mar 04, 2019 5:44 am

Re: New Jetstar livery

Wed Jun 03, 2020 6:42 am

Well done. Good update.
 
JeremyXWB
Posts: 35
Joined: Mon Jun 15, 2015 9:04 am

Re: New Jetstar livery

Wed Jun 03, 2020 9:57 am

Love the extra orange. Makes it look slightly classier

Then again, they seem to follow the color-swooping-down-the-tail trend that many other airlines are using nowadays
 
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MrHMSH
Posts: 2594
Joined: Sat Oct 12, 2013 7:32 pm

Re: New Jetstar livery

Wed Jun 03, 2020 10:04 am

I think the older livery is a pretty slick one, first impressions are that I don't think 'wow!', but then it's not a downgrade in the slightest, it's certainly better than most LCC liveries out there, but good in its own right. Looking forward to seeing them about. Supposedly that one's earmarked for Jetstar Japan, is it an LR? I didn't realise they had plans to fly far afield.
 
PANAMsterdam
Posts: 226
Joined: Thu Jun 27, 2019 7:45 am

Re: New Jetstar livery

Wed Jun 03, 2020 11:51 am

Did they paint the slats too or is that protective tape?
Every country has an airline. The world has Pan Am.
 
travelhound
Posts: 2008
Joined: Fri May 23, 2008 9:13 pm

Re: New Jetstar livery

Wed Jun 03, 2020 12:50 pm

[twoid][/twoid]If we go back fifteen years to the birth of Jetstar the airline was suppose to be a no frills, price based service. I think the livery reflected this mantra.

If we go to Asia where Jetstar competes with fellow LCC’s such as AirAsia, Vietjet, Scoot, etc, these airlines have been quite funky in their marketing and as such their liveries reflect this. I think it’s fair to say tHe Jetstar livery doesn’t inspire the emotion of its competitors.

In Japan, Jetstar has very strong brand awareness, but this has not translated into a sales bonanza.

I think it’s fair to say the Jetstar brand strategy revolved around QANTAS being the premium airline and JetStar the budget airline. QF didn’t want JetStar stealing customers from QF in its home market. In Asia JetStar does not compete directly with QF (although Jetstar compete with JAL, a part owner of the Japan franchise), so a brand rethink and repositioning if the airline was probably always on the cards.

I will do some research and see if I can find any info on the Jetstar brand strategy and how it is perceived in the market place. This could gives us some reasons for the livery change.

The revised livery suggests JetStar were looking at investing in their product in the near term. Typically, such a push is linked with growth. It will be interesting to see how things go considering vivid-19
 
TCX69K
Posts: 228
Joined: Mon Jun 11, 2012 8:13 am

Re: New Jetstar livery

Wed Jun 03, 2020 1:25 pm

Like they need another livery.

They already have 4 flying around!









The new one does look better though.
 
moa999
Posts: 908
Joined: Tue Mar 13, 2018 6:37 am

Re: New Jetstar livery

Wed Jun 03, 2020 2:06 pm

travelhound wrote:
This could gives us some reasons for the livery change.

The revised livery suggests JetStar were looking at investing in their product in the near term.


Seriously.
The livery has gone from silver with orange highlights....

To
Silver with slightly more orange highlights.

Think the various changes are pretty minimal and common with other LCCs
Eg. Easyjet started with a phone number, then easyjet.com and various type sizes.

The orange tail just makes it little more identifiable in the air
 
qf002
Posts: 3657
Joined: Tue Jul 05, 2011 11:14 am

Re: New Jetstar livery

Wed Jun 03, 2020 2:14 pm

TCX69K wrote:
Like they need another livery.


They used to update the titles every few years though it’s been quite a while since the last refresh back in 2012/13.

No doubt this new livery will be exclusive to the NEO (initially at least) as JQ doesn’t have a history of repainting aircraft before they’re due for maintenance purposes.
 
NZ516
Posts: 401
Joined: Thu Aug 29, 2019 12:21 am

Re: New Jetstar livery

Wed Jun 03, 2020 4:48 pm

moa999 wrote:
Think JJ (Japan) were going to get 3 and JQ (Australia) 18 in the initial deliveries.

Don't think any particular expansion planned (particularly not with Covid) - for JQ these were mainly meant to improve efficiency on the shorter SEAsia routes from Australia.

New type is always a good excuse for a slightly refreshed livery, as QF did with the A380 and 787 introduction.


Before Covid, Jetstar was looking at starting Perth to Auckland with their new 321 neos. So a new route for them to expand into.
 
tullamarine
Posts: 2440
Joined: Thu Aug 05, 1999 1:14 pm

Re: New Jetstar livery

Wed Jun 03, 2020 10:29 pm

moa999 wrote:
travelhound wrote:
This could gives us some reasons for the livery change.

The revised livery suggests JetStar were looking at investing in their product in the near term.


Seriously.
The livery has gone from silver with orange highlights....

To
Silver with slightly more orange highlights.

Think the various changes are pretty minimal and common with other LCCs
Eg. Easyjet started with a phone number, then easyjet.com and various type sizes.

The orange tail just makes it little more identifiable in the air

I tend to agree. JQ is hardly going to revolutionise their product; they are a LCC and that is where they will stay. After Covid, the only investment will be to see how they can do what they do for less cost. To suggest that a minor livery change is a precursor to a product revolution seems fanciful.
717, 721/2, 732/3/4/5/7/8/9, 742/3/4, 752/3, 762/3, 772/E/W, 788/9, 300,310, 319,320/1, 332/3, 359, 388, DC9, DC10, F28, F100, 142,143, E75/90, CR2, D82/3/4, SF3, ATR
 
smi0006
Posts: 2539
Joined: Wed Jan 16, 2008 7:45 am

Re: New Jetstar livery

Wed Jun 03, 2020 11:18 pm

[photoid][/photoid]
tullamarine wrote:
moa999 wrote:
travelhound wrote:
This could gives us some reasons for the livery change.

The revised livery suggests JetStar were looking at investing in their product in the near term.


Seriously.
The livery has gone from silver with orange highlights....

To
Silver with slightly more orange highlights.

Think the various changes are pretty minimal and common with other LCCs
Eg. Easyjet started with a phone number, then easyjet.com and various type sizes.

The orange tail just makes it little more identifiable in the air

I tend to agree. JQ is hardly going to revolutionise their product; they are a LCC and that is where they will stay. After Covid, the only investment will be to see how they can do what they do for less cost. To suggest that a minor livery change is a precursor to a product revolution seems fanciful.


The only thing I suspect we could potentially (slight chance) see change with Jetstar is a shift in Japanese Longhaul. I’m still baffled why JL is starting up a longhaul LCC (Zip?) when they have the established airline GK- Jetstar japan they could used perhaps sense will prevail in a post Covid world and the expense of creating a seperate airline and brand will be avoided. I’d imagine LCC ops long haul ex-Japan maybe more appealing now as business and leisure travellers downgrade from full service carriers, all though may not offset leisure travellers who just won’t travel now.
 
moa999
Posts: 908
Joined: Tue Mar 13, 2018 6:37 am

Re: New Jetstar livery

Wed Jun 03, 2020 11:27 pm

Agree Zip was weird.

Even if QF and Mitsubishi didn't want to invest in long haul, surely you could have had a 100% JL Jetstar Japan Long haul - but still all the benefits of a known brand.

Air Asia even has separate stock market listings for the group (AAGB) and long haul (AAX) divisions.

But also remember in an LCC config, the 320neo doesn't have it's brochure range.
 
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kanban
Posts: 4019
Joined: Sun Jan 06, 2008 1:00 am

Re: New Jetstar livery

Wed Jun 03, 2020 11:33 pm

classy? -- nope. earth shaking?--- nope. worthy of interest -- nope! epitomizing the the old concept that is you tweak or change something every 6 months, people will: A) see it as an improvement. B) believe some actually cares about their input, and C) believe the company is embarking on a new business strategy.. all of which are false. look at the Johnson Wax study on employee psychology and productivity.
 
travelhound
Posts: 2008
Joined: Fri May 23, 2008 9:13 pm

Re: New Jetstar livery

Wed Jun 03, 2020 11:56 pm

tullamarine wrote:
moa999 wrote:
travelhound wrote:
This could gives us some reasons for the livery change.

The revised livery suggests JetStar were looking at investing in their product in the near term.


Seriously.
The livery has gone from silver with orange highlights....

To
Silver with slightly more orange highlights.

Think the various changes are pretty minimal and common with other LCCs
Eg. Easyjet started with a phone number, then easyjet.com and various type sizes.

The orange tail just makes it little more identifiable in the air

I tend to agree. JQ is hardly going to revolutionise their product; they are a LCC and that is where they will stay. After Covid, the only investment will be to see how they can do what they do for less cost. To suggest that a minor livery change is a precursor to a product revolution seems fanciful.


"Product Revolution" or evolution of a product?

The reality is businesses are always evolving. Whether that be the onboard product, adjusting sales campaigns to changing market conditions, entering new markets, entering into new partnerships, etc. there will always be change.

The reality is, the Jetstar brand in marketing terms is relatively old and is due for a refresh. For the Asian franchises, one could argue the positioning of the JetStar brand was not well suited to some of the markets they served and as such there was a need for a re-jig.

If we consider a re-jig of a brands position could result in additional revenues of 2-5%, such a strategy could substantially increase the profitability of the JetStar airlines.

I don't think I ever suggested JetStar were fundamentally changing their product or entering into a new space (hybrid, FSC) of the market. I was suggesting JetStar could be re-positioning themselves so that their product was more relevant to the segments of the market they want to serve.

If we go back to the subtle QANTAS brand refresh in 2008-2011, changes to the font and kangaroo were more about honing the QANTAS brand in a multi-media / advertising context rather than a fundamental change or re-positioning of the brand (i.e. the changes allowed advertisers / graphic artists to better portray the QANTAS brand in marketing material, not change the markets served).

From a marketing perspective JetStar seem to be going from a very neutral (not emotive) livery to one that evokes an emotional response. This is a significant change. From a marketing perspective, it would be almost inconceivable that there would not be a marketing push of some type associated with the livery change.
 
tullamarine
Posts: 2440
Joined: Thu Aug 05, 1999 1:14 pm

Re: New Jetstar livery

Thu Jun 04, 2020 2:49 am

From a marketing perspective JetStar seem to be going from a very neutral (not emotive) livery to one that evokes an emotional response. This is a significant change. From a marketing perspective, it would be almost inconceivable that there would not be a marketing push of some type associated with the livery change.

I have no doubt most airlines will have a marketing push as they relaunch their business as we exit Covid; they have no choice given forward bookings are largely non-existent so they need to generate demand.

What I don't accept is that a "trainspotter" livery change is fundamental in the relaunch. What will be fundamental will be safety first and price, probably a distant second. Unfortunately, if cabin crew are still decked out in PPE, I think discretionary travel will take a long time to come back with passengers thinking "if the airlines don't think it's safe, why should I?"
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