A shame really, but the A330NEO was a stop-gap measure anyway. Airbus probably made some money out of the production run of around 175-200 and kept the prices of the Boeing 787 "honest'. Goal achieved.
Airbus hoped to sell 1000 a330neo's but yeah sure goal achieved
That wasn´t Dutchy´s point though. Airbus spend 2 billion on the program, so probably will be ok with not capturing the market they saw, and might even end up with a black zero for the program. However, they gave the 787 a competitor that Boeing had to counter with discounts, which may lead to Boeing not making a single $ on what is shaping up to be the most successful wide body program in terms of quantity. Which at least was a side goal, as it dampens the desire to fund moonshot programs going forward. Also, there are probably few people outside of Airbus that know how many customers came in with an inquiry about the A330neo, and walked out with an A359 order..... or went for an A321neoLR/XLR
But yeah, orders have been underwhelming.
With the benefit of 20/20 hindsight, Airbus may not have launched the A330neo looking at the current backlog and market outlook. Without it, Boeing could have made more money on some 787 orders, DL would have kept and expanded their 787 order and VS would have topped up their 787 order too. But that's about it IMO. AirasiaX would have ordered A350s instead, GA would have kept their A330ceo order instead of converting to neo's, TP would probably have kept their A350 order, Cebu possibly could have ordered A330ceo's instead although I don't rule out they would have taken 787s. Maybe Airbus could have developed a more optimised A350-800 but I'm not too sure.
I think It's time for Airbus to start thinking about A310, A300 and A330neo replacements.
They already have it, the A321XLR. I don't think Airbus needs a new small widebody this decade, with the A321XLR they have covered the market under the A350 short to mid term.
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