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CFWAD
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Underside Aircraft Markings

Wed Sep 09, 2020 12:25 pm

Curious to know which airline started the trend of placing airline insignia (AC,SW) or full markings (DL) on the belly of their aircraft...

Seems to make sense to me and, when done properly, helps to pull away from the "euro-white" phase of liveries.

I can't recall the airline(s?) because it's 5AM where i am from, but I believe some even painted the under side of their wings.
CaVOK
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767Forever
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Re: Underside Aircraft Markings

Wed Sep 09, 2020 12:40 pm

Emirates was the first airline I know of to paint their name on the belly. But I am sure someone is going to correct me on that.
 
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armagnac2010
Posts: 36
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Re: Underside Aircraft Markings

Wed Sep 09, 2020 1:25 pm

Yes.

Image

I think it was rather common in the 20s and 30s. Low alitude flying and flat fuselage undersides helped.
 
Bealine251
Posts: 52
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Re: Underside Aircraft Markings

Wed Sep 09, 2020 2:20 pm

Not a name but BEA had distinctive Red wings in the mid 60s/ late 70s.
 
HEXC
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Re: Underside Aircraft Markings

Wed Sep 09, 2020 2:34 pm

Alitalia was also one of the early birds long before it became a fashion.

 
AMP44
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Re: Underside Aircraft Markings

Wed Sep 09, 2020 4:59 pm

As said before, the "modern" version of the underside markings comes from Emirates. However, I'm sure Emirates got inspired for some other from the past.
 
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SheikhDjibouti
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Re: Underside Aircraft Markings

Wed Sep 09, 2020 5:23 pm

armagnac2010 wrote:
I think it was rather common in the 20s and 30s. Low alitude flying and flat fuselage undersides helped.

This isn't an airline advertising, but it is from 1926 and pre-dates your Farman F.222.
(and it is slightly more visible)
Richard E Byrd's FOK-KER F.VII on it's way to the North Pole (allegedly)
Image

https://en.wikipedia.org/wiki/Richard_E._Byrd
Nothing to see here; move along please.
 
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SheikhDjibouti
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Re: Underside Aircraft Markings

Wed Sep 09, 2020 5:58 pm

HEXC wrote:
Alitalia was also one of the early birds long before it became a fashion.

SAM too (obviously) (Alitalia subsidiary Societa Aerea Mediterranea)

Probably off-topic, but some also carried details on the upper surfaces :lol:
Nothing to see here; move along please.
 
iRISH251
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Re: Underside Aircraft Markings

Wed Sep 09, 2020 6:22 pm

Air Berlin (last livery) was one of the early adopters in recent times, I would say.
 
FWAERJ
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Re: Underside Aircraft Markings

Wed Sep 09, 2020 11:56 pm

Among US carriers in recent memory, DL was first starting with the A321 and CF6-powered A333s.

WN followed not long afterwards with the introduction of the Heart livery and the new heart logo on the belly.
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CrewBunk
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Re: Underside Aircraft Markings

Thu Sep 10, 2020 3:23 am

Trans-Canada Air Lines also had their name on the underside of the wings of the Canadair DC-4M North Star in the late 1940s. With later versions of the TCA livery, it was eliminated.
 
crownvic
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Re: Underside Aircraft Markings

Thu Sep 10, 2020 3:53 am

While not an airline name, let's not forget the "smiley" face on the belly of the Sun Country 722s. I was told it was a way to make people smile when the JT8D-17 engines were roaring over you.
 
BinTamim1
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Re: Underside Aircraft Markings

Wed Sep 16, 2020 9:07 am

767Forever wrote:
Emirates was the first airline I know of to paint their name on the belly. But I am sure someone is going to correct me on that.

Yes, that was in 1995


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eta unknown
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Re: Underside Aircraft Markings

Wed Sep 16, 2020 10:41 am

AZ had some interesting marking for photo opportunities: logo above the wing and look how many times it appears next to the doors on the original AZ 747 livery.
 
twaconnie
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Re: Underside Aircraft Markings

Thu Sep 17, 2020 12:42 pm

United had there name on the wings DC6 and 7's,back in the day.

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