I saw this on MarketWatch and thought is was a joke at first. The flights included Wi-Fi text messaging service on board as well as a meal service, and the option of upgrading to business class. I can't believe people would actually pay money for this. It's not cheap, $780 for coach.
To be fair, the business class upgrade was cheap at $147 more
Disposable income = business opportunity. I bet they're glad that people take them up on the offer, and if it works for everyone then why not? As far as the "no destination" part goes, it's probably just a small step from a Lapland charter for Christmas or a scenic South Pole flight. Maybe they'll even have "real" North Pole flights in addition to the fake ones that tow kids to the hangar. Different demographic, but with kids at home too I could see someone like LH offering that this winter.
Let's bear in mind that most of the travel downturn is the result of CDC (and local equivalent) "travel recommendations" that have gotten insurers so nervous that companies fear the liability of sending employees on a trip, have resulted in mass cancellations for tour operators, and have discouraged individual travelers with quarantines and associated hurdles. If these "recommendations" were rescinded tomorrow, we'd see a nice uptick in travel again. In the meantime, anything that replaces some of the lost revenue seems fair game, including these scenic flights.
Airlines (and their vendors) probably need to look at lots of options now, see the selling of meals for example. https://viewfromthewing.com/with-few-pa ... ls-online/
Or converting passenger planes to "freighters" of sorts. https://www.aircargonews.net/airlines/a ... et-demand/
Gotta be creative in the face of adversity. It doesn't replace the original business line but beats that plane just sitting on the ground and more people in the industry going home for good. If these initiatives can preserve some jobs, why not?
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