Does anyone understand the relationship between Air Leap and related brands Air Halland, Air Skane and possibly other brands ? Why does this exist ?
For a small airline, it all seems a bit unusual...
It’s kind of like a Starbucks pretending to be an independent cafe, or Walmart pretending to be a small corner store if that makes sense. They’re essentially all just Air Leap trading names to try and create the impression that they’re all little independent airlines solely serving one community, instead of one massive regional airline. I fail to see how this helps, but oh well.
I believe the predecessors to BRA tried something similar before all merging into BRA.