Other than this being a cute exotic destination for AA to run, the chances of this flight being successful long term is close to zero. AI only runs SFO-BLR twice a week with a much lower cost structure than AA, and UA is jumping into the BLR frenzy from SFO too.
I’m not sure why AA management believes this route has a chance to be successful, especially given their historically poor performance to Asia.
I wouldn't look at the success or failure prospects for SEA-BLR through the lens of AA's struggles to Asia. The India market is different and can be decoupled from Asia service. I don't see SEA-BLR succeeding. It's a lot of seats to fill on a daily service, catering to two corporate behemoths at a time where business travel remains muted. AA does have JFK-DEL launching this week (it was pushed back by 10 days), and there are rumors BOM is coming up. AA has served India before, and has a pretty good opportunity here (DEL BOM yes, BLR, unlikely), but it is a tricky market and benchmarking it against TPAC is not really the smart way to look at it. Very different markets, but yes, AA remains weak to Asia and likely that won't change much with the future, maybe 1 add from SEA, and the rest focused almost exclusively around DFW with some TYO service from LAX.
Whether we bucket India with the rest of Asia or not, it struggles from the same issues which was why I bundled them together…….competitors with lower cost structures, low yielding market, long distance route which translates to higher costs, low brand recognition, and extremely expensive overflying rights (Russia / China). The corporate contracts are great supplements, but there are just too many headwinds to make this route profitable.
Respectfully disagree. US-South Asia and US-Asia are two very different markets with completely different competitive dynamics. The ME3 and to some extent TK, have a very large chunk of the transit market into India from North America, different cost structures, not all of which are necessarily lower, but at the end of the day, these aren't nonstop routes. I'm not sure SEA-BLR is a truly viable route, but I also don't think AA embarked on planning and eventually launching it based of a whim. They have done some homework. SEA-BLR has headwinds, for sure, but US-India and American's efforts to re-enter it, again, including DEL and presumably BOM, can't be compared and viewed the same way as US-China, or all US-Asia for that matter.