trueblew wrote:nine4nine wrote:What is the fascination with LAX-HNL??? There’s already 7 carriers on the route and the yields suck. B6 should really focus on niche markets that will actually make them money, not just jump onto a route because basically almost every other major US airline is on it with high frequencies, plus a lot of seats being reward redemptions too. Hence why I brought up PPT and RAR as alternative niche markets that carry high premium demand and have little competition. Hawaii especially HNL isn’t the only market in the Pacific.
The reason a lot of seats are reward redemptions is because of the existence of loyal pax. That is the whole point. Not every route is a zero sum equation. You need a network that people want to redeem their points on, and if you are trying to build a large customer base in SoCal or the Bay Area you need Hawaii on the map. How is this so unbelievable to you?
Maybe because the route is extremely low yielding, 7 carriers already on it and WN is going all in on Hawaii. Is it really worth throwing 1 or 2 aircraft on a whole day routing, make little $$ when you can just have your loyal flyers codeshare on AA. Now it would be a different story if B6 served the islands from a secondary market outside of the LAX-HNL horde. Sorry but given B6 lackluster presence out west I don’t think it makes sense for them to join the Hawaii party from LA when they need to connect more dots out west and build more presence and a loyal pax base in CA. And if it’s about connections from the east coast, B6 pax have the opportunity to codeshare on HA from BOS,JFK,AUS, and MCO.