Iberia remains committed with PVG and NRT, and Sanchez Prieto, IB CEO, announces that the airline works in launching Seoul once demand recovers.
I am not sure why IB is so keen on connecting Asia to South America via MAD. They must have done the numbers and saw an opportunity but I am not sure IB's product is good enough to compete with the enormous competence which EU-Asia had pre-covid, which eventually will come back at some point and will make things very hard for IB to compete there.https://cincodias.elpais.com/cincodias/ ... 69661.html
I don't think the aim is to act as a connecting hub between Latin America and Asia, but to simply expand a market in which IB has a marginal presence.
Geographically speaking, Europe is not the most ideal point for connections between those regions, though some passengers might not find an inconvenience regarding that matter.
Once COVID-19 is finally over, with the announcement of new routes in Asia, the correct price, a decent quality service and a strong commercial strategy, IB might stand a good chance of competing in Asia. Though some of those requirements are not fully met by the airline at this point.