wedgetail737 wrote:dc10lover wrote:"I wonder where AS will expand sevice"
AS still wants a larger piece of the pie within the State of California. It wouldn't of happened but instead of Southwest Airlines having a hub in Denver, I really wish it was Alaska Airlines instead.
I don't think you'll see AS opening another hub outside of the west coast (but that's just my opinion). I can see AS add more point-to-point flying up and down the west coast.
I would like to see AS open new cities like ACV, SCK and BFL. Maybe we'll see additional service out of GEG, BOI and PDX. I guess I'm a little biased to the PNW.
Lastly, it wouldn't surprise me if AS adds another east/west city like CLE, CLT or GSO.
The thing is, AS might not be able to increase CA market share without offering convenient connections... you can't just route everyone thru SEA and expect consumers to pay for the extra 4+ hours it'll take instead of connecting over SFO or LAX. This is exactly where SFO and LAX should come into play for AS. AS needs to add service to those smaller CA destinations - but they need to be flying intra-CA routes to hubs like SFO/LAX in order to take share away from other players, namely UA.
They don't seem to be doing that – so far they have only been adding markets like SBP, RDD, MRY, SBA, etc from Seattle – not the Bay Area nor Los Angeles – making connections inconvenient at best (unless you're Alaska-bound), and impossible at worst. I don't know much about AS at LAX, but how do they plan on filling those new CUN/ZIH/MZT/LTO etc flights from SFO on top of existing markets that have increased competition, without having the regional connectivity that major players like UA have? They'll never be able to achieve WN-type dominance simply because WN dominates those once-neglected airports now... the best thing to do is use more E-jets for the actual regional flights, and then put mainline on the flights that really should deserve it (why fly an E175 from SFO to SLC??), which will allow upgauging across the board and increased connectivity, driving pax numbers. It will be very hard to achieve more growth if they rely only on O&D.... P2P north-south PNW-focused routes will only end up generating so much.