I do wonder at times whether WN was well served by entering BOS. Yeah, I get the old saying, “We have to be there.” But is that really true? And at what cost? I guarantee that somewhere in the middle of WN headquarters someone is suggesting a re-focus BACK to the secondary airports. It was a winning strategy then and it can be again.
Here were the number of passengers, number of seats, and load factors for STL-BOS/PVD on WN in Summer 2020:
STL-BOS - 20956 passengers, 63988 seats, 32.75% load factor
STL-PVD - 570 passengers, 3893 seats, 14.64% load factor
STL is an example of an market that can daily support nonstop service to BOS on WN but that might not be able to support nonstop service from PVD on WN. However, demand was significantly suppressed in Summer 2020 due to the COVID-19 pandemic.
Can WN really make the return of PVD-STL nonstop service work (with much stronger demand and much better load factors than it was getting on the PVD-STL route in Summer 2020), or would WN likely struggle to make the return of PVD-STL nonstop service work (given the load factors and very little demand that was there in Summer 2020)?
WN was getting load factors of over 90% on BOS-BWI/MDW/DEN/BNA/MCO/STL in July 2021, and the load factors of WN BOS-BWI/MDW/DEN/BNA/STL were higher in July 2021 than in July 2019.
WN really needs to continue to serve BOS as
(a) demand is still there for WN service to BOS,
(b) MHT and PVD are too far from BOS to be viable alternatives to BOS for those traveling to the City of Boston or its inner suburbs with both MHT and PVD being more than 50 miles from BOS (different from the DFW vs. DAL, IAH vs. HOU, ORD vs. MDW, JFK vs. LGA, EWR vs. LGA, BWI vs. DCA, IAD vs. DCA, OAK vs. SFO, FLL vs. MIA, or PIE vs. TPA situations),
(c) many of the individuals traveling to the City of Boston, inner suburbs, and other parts of Greater Boston preferring to fly into BOS instead of MHT or PVD, and
(d) there are some destinations that can support WN nonstop service to BOS that might not be able to support WN nonstop service to MHT or PVD.
I have previously mentioned the possibility of WN re-adding DEN-MHT/PVD nonstop service as WN was able to make both of these routes work after adding BOS-DEN nonstop service but prior to dropping DEN-MHT/PVD nonstop service.
WN re-adding PVD-BNA nonstop service is also a possibility with WN having recently re-added nonstop service to BNA from BDL and ISP in the Northeast along with BNA being one of the top destinations traveled to from BNA that is no longer served nonstop from PVD.