I scratch my head at carriers flying to TVC from the likes of BOS and LGA. I've lived in the Chicago area all of my life, so towns around Traverse City and Mackinaw Island are popular with people from Chicago. I also went to college in Ann Arbor. So that part of Michigan is popular with people living in the Detroit area, as well as Cleveland. But, the people I knew in college from New York and Washington said that people in the Northeast either go to New England, Upstate New York, the Jersey Shore, or towns on the coast in the Carolinas, like Hilton Head, Nag's Head, or Myrtle Beach. Resort areas on either side of Lake Michigan simply aren't on the radar of people from Boston, New York, Philly, and Washington.
Why would you scratch you head. The TVC area is one of the richest summer tourist regions in the country with so much to do. It has one of the world's most beautiful beach's close by and airlines have been operating TVC-NYC now for years. It kills me just because it's Michigan that people see it as some backwoods summer destination that only people who want to go camping would even consider Michigan for their summer plans. Not to mention Mackinac Islands. This summer again there are river cruise on the great lakes and a very hefty price I might add. I scratch my head wonder why people want to vacation in LA, NYC and Chicago.
I know that there is money in the TVC area, although it seems that Chicago money have their summer homes in Lake Geneva, Green Lake, or Door County, because those are reasonable drives on Friday and Sunday evenings.
But, I knew some fairly wealthy people from New York, when I was in college, and their attitude about Michigan, outside of the Detroit metro area and Ann Arbor, was that Michigan was the backwoods, when compared to Vermont and New Hampshire.
Of course, people from New York think Chicago is a backwater town. But, as UA used to say in their ads back in the 1990s, the only museums with more French Impressionist art than the Art Institute are in France.