"Last month when United announced 26 brand new direct summer flights from Midwest cities to seven coastal destinations in the Southeast and New England, the airline received nearly 5,000 bookings for these routes in the first 48 hours."
United in the earnings call noted 3,000 bookings for the new seasonal TATL routes in the first 24 hours.
UA obviously did their homework on these new route additions. They've been very conservative thus far, but the additions they made all make a lot of sense.
I have to say, I don't entirely understand what UA is doing in recent weeks. Tickets I was looking at to Mexico, were in the $800 range, and jumped to $3500. On other days, it is less at ~$1200. Everyday and every local airport are similar, including hubs. If I were to drive 4 hours to EWR, it is $800 up from $400 a couple weeks ago.
What is strange is, some hubs don't have nonstops to CUN, others have only 1 flight on a Saturday (the day that resorts want you to arrive and depart.) but they have a couple flights on a Sunday or Monday. All the while DL, AA and others are ~$500, which in 2019 would have been high. I don't really understand. Yeah, it would be profitable to get one person to pay $3500, rather than 7 people at $500, but who is that person that is going to pay 7 times as much for the privilege of flying 2 connections on UA?